Rebill clients for performance marketing or take the entire 1st visit value?
I'm targeting salons, spas, tanning places, etc and my target rate is 20% of the value I bring. So if the average client stays 4 months / 4 visits, I could charge 80% of the 1st visit as my fee. But I would rather charge 20% of the held bookings over 4 months as long as this doesn't create other undesirable issues.