Help Starting a Full Blown Business

15 replies
I've been building a small landscaping company through out the year of 2010. I've made it a goal to become completely legit, starting the first of the New Year.

I've been thinking about a plan to expand my services beyond landscaping. I'd like to implement painting, house cleaning, pool cleaning, and advertisement as my 4 additional niches.

Is there any special way that I should approach the set up of my expanded business?
#blown #business #full #starting
  • Profile picture of the author vndnbrgj
    I would create a different website for each, maybe even a different company name for each. You could have one parent company, with all the others being subsidiaries of the parent company.

    This way you don't look like a jack of all trades, and master of none.
    If you have a parent company, someone can write a check to the subsidiary or the parent company.

    Let me give you an example of what I mean.
    Parent Company: Aduttonater Inc.
    Subsidiaries: Tucson Painting Services
    Rent A Maid, Pool Cleaning By Frank, Etc.

    You can do this by filing for a corporation (Inc., LLC, etc.) for each, or just the parent company.
    If you only do this for the parent company, file a DBA (Doing Business As) for each subsidiary.
    Then you can set up a different website for each. Which will help establish the brand. And have one of your employees "recommend" one of your other companies to the customer each month.
    You can either get different phone numbers for each company, or use a forward service, like Kall8, to direct calls to one number.
    With caller id you will recognize which number is for which business and answer accordingly.

    Also if you have different business names, you can have different Google Places accounts.
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  • Profile picture of the author John Pawlett
    I would take a different approach, I would build a site based on a generic keyword domain (PM'ed you an example) and build each page on the services (although I am unsure what you mean by advertisement).

    There is a lot of search traffic and local traffic for your serives.

    Hope that helps

    John
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    • Profile picture of the author cbrauer
      If you are from the USA the best thing to do is keep them all apart from each other and list them all as LLC. An LLC is a Limited Liablilty Company. Let me show you why.......


      You own XYZ INC. Parent company to:
      Jims Lawn Care
      Jims Painting
      Jims Pool Cleaning
      Jims Auto Body

      One day from Jim's Lawn Care a new guy changed the blade on the lawn mower. A couple hours later the new guy's blade flies off and kills some 12 year old kid.

      You do not want the parents of the kid filing suit against XYZ INC. and taking profits from all your companies. If they sue Jim's Lawn Care they can only sue for the value of the company.

      If you have a parent copmpany they can sue for the value of all your companies combined.

      Hire a lawyer to set up LLCs for you....it costs about $200 for each but will bw worth it in the long run, trust me.
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  • Profile picture of the author gekko2.0
    I would contact your local chamber of commerce they usually have a lot of resources that can be helpful plus you get the opportunity to network
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  • Profile picture of the author Amir Luis
    I concur with the second post.

    Separate entities doing separate things. That can cross sell to each other.


    Really.... branching off into the other services makes you lose professionalism and authority status if done all under one roof.

    You would then just become a glorified handyman.
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    • Profile picture of the author bryce84
      Originally Posted by Amir Luis View Post

      I concur with the second post.

      Separate entities doing separate things. That can cross sell to each other.


      Really.... branching off into the other services makes you lose professionalism and authority status if done all under one roof.

      You would then just become a glorified handyman.
      I agree with this and it also makes your clients second guess the quality of work they are getting. Creating an llc is fairly easy and DO IT YOURSELF. For my first LLC I paid some company like $400 the second time around I did it myself, it is easy and only cost like $45.

      Just a little fyi I have noticed a lot of landscaping companies also doing seasonal christmas decoration services. Lots of people with money are lazy or dont have time to crawl around the roof, can turn your downtime season into a nice little holiday income.
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  • Profile picture of the author Amir Luis
    I did XMas lights as a window cleaner. We focused on high end residential so the money and lack of time to do it themesleves were there.

    You can easily bring in an extra net $20,000 per year doing xmas lights.

    You really have to start marketing it in October/September though. That way you can do estimates, presell, order the lights, add staff, and fill your schedule starting Nov. 25th. It will keep you busy taking them all down until mid January.

    Good Money for easy work. All you need is your ladders and some lights.
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    • Profile picture of the author Summertime Dress
      I agree with the last two posts. As a business owner with one failed business model behind me...I can tell you my biggest mistake was trying to be too many things to too many people.

      If I'm looking for a landscaper, and see the company also offers painting, pool, etc. I have to question the level of expertise. I want someone who does landscaping and does it well...and so will hire the guy that "just" does landscaping -- especially if he costs more because that usually means he knows his value.

      I would also question your comment, "I've made it a goal to become completely legit, starting the first of the New Year."

      Sounds like you're not really sure what you want. Too many irons in too many niches is the best way to accomplish NOTHING...best to have a few irons in the same niche for focus and purpose.

      Best to you
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  • Originally Posted by aduttonater View Post

    I've been building a small landscaping company through out the year of 2010. I've made it a goal to become completely legit, starting the first of the New Year.

    I've been thinking about a plan to expand my services beyond landscaping. I'd like to implement painting, house cleaning, pool cleaning, and advertisement as my 4 additional niches.

    Is there any special way that I should approach the set up of my expanded business?
    So you're going to be able to get licensed, insured, bonded. Find quality help, and be able to manage this. While still competing with companies whose sole business is just one of these professions?

    I think first you need to sit down, carefully think about all of this. And start writing a business plan up, if you have not already. Probably focusing on how you can increase revenue from the one business you have. Instead of trying to start 4 other one's you have no experiencing managing. Because I'm fairly certain you're lawn mower doesn't moonlight as a maid/cleaning service.

    Intead focus on services that make sense for the laborors you have and poll your customers.
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  • Profile picture of the author Amir Luis
    When it comes to any business....

    Fail to plan. Plan to fail.

    I wholly and absolutely concur that your best bet is to stick to one niche until you have it perfected and have a solid plan to make sure everything goes well.

    A book that was suggested to me and I suggest to you is....

    The Emyth by Michael Gerber.
    How to win friends and influence people by Dale Carnegie
    The Greatest Salesman in the World by Og Mandino

    just to name a few.... that will get you started. For your planning and thought processes for starting your business off right. The Emyth

    For having repeat and referral business and smooth management. The other two.

    Also..... anyone can do landscaping. But not anyone can market a landscaping company.

    Made to Stick by Chip and Dan Heath
    and
    Anything written by Dan Kennedy
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    • Profile picture of the author aduttonater
      As I heard from one of the members on the Apprentice. It's always best to make your business better instead of bigger.

      I think if I were to do all 5 niches I would set them up individually under an LLC or INC.

      My skill is in Landscaping, so perhaps improving some of the services that I provide.

      Instead of just yard clean up, start doing some patio work as well as fountain and pond installations.

      I will focus on one LLC in Landscaping for the new year, then if things go well with that the first few months, I'll set up another one in another niche while continuing the current one.

      Eventually I want to start an advertisement service, where I can just promote for hundreds of business for a small fee.
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  • Profile picture of the author Amir Luis
    You don't go to a brick mason about diamonds.

    One of the irrefutable laws of Gold.
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  • Profile picture of the author joshril
    I'd suggest that you play to your strengths and partner with others regarding the other services that you want to offer your customers.

    Essentially, you find people that already have established businesses in the areas that you want to enter (painting, pool cleaning, etc.).

    You screen them to make sure they're going to provide quality service and work out an arrangement to get a "cut" of anyone you send their way. On the other side of the fence, you can get them to ideally send business your way for your primary service and provide them a "cut" of anything that comes from it.

    Doing it this way, you can leverage the expertise, effort, and reputation of others that have already built their businesses and specialized in the areas that you're interested in entering. You'll be able to focus on bringing in new customers instead of actually "doing" the services or managing a team that's doing the work, and you'll be able to help far more people because you're able to effectively provide multiple services (even if some are through your strategic partners).

    --Joshua

    PS - If your question was more along the lines of legal structuring (LLC, Sole Prop, etc.), then I would suggest talking with a qualified CPA and/or attorney. Everyone's tax and liability situation is going to be different, and it's worth sitting down with someone to make sure you're protected. Especially if you're doing work on people's houses, pools, etc.
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    • Profile picture of the author aduttonater
      My biggest strength is in yard clean up and gravel spreading. So pretty much landscaping in general. As far as the other niches, I suppose I could subcontract the jobs out to others with expertise. Maybe generate the work and receive 40% of the overall job. Leaving the subcontractor with 60% of what ever they price the job. In return I will continue to advertise and bring work their way.

      Or I could reverse the situation and let the subcontractor see the job, then give me their price, then I up the price and give it to the customer and collect the profit when the jobs done. Then I have to pay out my subcontractor. In this situation it seems like there is much more work to do, time wasted, and I could loose my potential customers.
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