My Client Acquisition Strategy

I just wanted to share this. Hopefully someone will get something useful from it.

Firstly I like to speak to groups. IMO it allows me to leverage my time by sharing quality information to many people at the same time. But whether I'm speaking to a large group or an individual I always leave them with my company's magazine(some may call it a newsletter--I prefer magazine) .

What's in the magazine...

General breakdowns of what I do and how I do it. I explain in common everyday language (not internet speak) what's important. Why it's important. And the process I use to establish any goals we set but more importantly I always bring the focus back to them and the benefits to their business.

I include plenty of charts, pictures and graphs because they often do a much better job of explaining a process than words ever can.

I also include testimonials from past and present clients.

Basically I use this publication like a direct response website. It's informational in nature but sprinkled throughout are "call me for more information on how we can implement this in your business" and other phrases with similar verbiage. Nothing too hard but enough to whet the appetite.

I'm also going to start experimenting sending prospects to an online video containing deeper explanations of the topics.

The magazine is printed in full color. Some may say black and white is sufficient but IMO full color is a differentiator and I found a service that's very reasonable.

My whole objective is to make it easier for me to close when the time comes. My presentations provide touches. My website provides touches. My e-mails provide touches. My magazine provides touches as do my phone calls and personal interactions.

Recently some clients have inquired about the process I use to create the magazine. I can see this developing into another revenue stream. I'll let you know how it pans out.

Again, just wanted to share this.

Kevin