The barter dilemma... How to handle it correctly?

by maxp76
18 replies
Hello everybody,

some days ago, I've read a thread about a warrior member that got the whole 'marriage packet' in exchange of various IM tasks.

So, in these days I was thinking that the barter could be a great way to do job for offline businesses.

But.. now I've got two question:

1) first of all, you have to take things with the gross or the net price? I mean, I've developed a site for 400$. The merchant sells a tv colour for 400$, that is the gross, 300$ is the net price. So have I to take only the tv color, or the tv colour plus 100$? I think that the correct answer is the second one but I dont know if the merchant would agree with this exchange..

2) after that, I think the merchant could have some problem with the tax office. How to handle this 'donation' ?

Hope that someone could give me some answer!

Thank you guys!

Massimo
#bartening #barter #correctly #dilemma #handle #tax advice
  • Profile picture of the author PaulFL
    Max - First, I don't believe the merchant will have an issue. If so, you can negotiate it on an individual basis. What he paid for the TV is not what it is worth to him. If he paid $400 and can sell it for $400, that's the value. As a service provider you're in the same position.

    Most countries have specific tax laws that deal with barter. You need to check what they are in Italy. It's not a donation if it's a true exchange for services. It's a business expense like any other but the currency is barter.
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  • Profile picture of the author Danny Turner
    Hey Massimo - your retail price is $400 - his retail price is $400
    - so his buy price is $300 - he has a shop, overheads etc.....
    what did your site cost you .....oh a few dollars and your time ....
    why don't you do a swap for something worth a few dollars - fair is fair right!
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    • Profile picture of the author sprks79
      The fact that it took a mere few dollars to build the site is not the issue, its the fact that the value of the site is far more. Just because we work at home, doesn't mean we don't have overhead. I still use the barter system, it's not an exact science as prices fluctuate. Some of my examples are, a full website/hosting/support package with a $9000 value for a car dealership, and traded it for a second car. A second one was the same package above plus ongoing support and SEO for a local home electronics store worth around $15000 for the all of it and received enough home electronics to make me very happy.

      Again, it's not about what it took us to make it, it's about how much value is in the product. We have costs to, maybe not as high, but business is business right?
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      • I really don't see this barter model as a sustainable business model if you are serious about Offline Marketing.

        If you are in for a gig, I think is great.

        But when I spot a potential client I don't only see a website design, I see GP Listings, GO SEO, Organic SEO, Mobile Marketing, Facebook Marketing, Video Marketing, SMS Advertising.

        So, from this client in particular... I just can't keep loading up of electronics. What would I do with them. Resell them? That's another business...

        My 4 cents.
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        • Profile picture of the author BradleyC
          There are definately advantages to bartering. For example, if I'm in need of something like a new washer & dryer I'd rather barter my services than pay cash.

          By bartering, even though we go gross cost for gross cost, my actual cost to perform the services is significantly lower so in reality I was able to acquire the item at a greatly reduced price.

          Then, as an added bonus, I now have a new client that I can market other products and services to on the back-end.

          I definately think there's a place for bartering.

          Bradley
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          • Profile picture of the author sprks79
            @MercadeoEspañol.. I completely agree, it is not sustainable to just barter your way. I barter with businesses that dont have the cash on hand but do have something of inherent value to me. I needed a new tv and stereo setup, as well as the new car. It is not my main source of income, I have actual paying clients, however, if the business has something I need, not something I "can" use, then I can barter. I also up-sell many services after the fact and all of my barter clients have been more than willing to pay the ongoing up-sells.

            @BradleyC.. Exactly what I do, I get the item we barter for and then am able to up-sell an additional service or 10.
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          • Profile picture of the author Luther Landro
            I'm a fan of barter, but I use it sparingly. Once and while and circumstantial - where I couldn't get that service or product through any other means. I'd still much rather negotiate a check.

            You can't withdraw barter from the ATM, and it won't pay your bills.

            If you get into the routine of just bartering for the things you need, you won't generate the ever important cash flow.
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            • Profile picture of the author sprks79
              Originally Posted by Luther Landro View Post

              I'm a fan of barter, but I use it sparingly. Once and while and circumstantial - where I couldn't get that service or product through any other means. I'd still much rather negotiate a check.

              You can't withdraw barter from the ATM, and it won't pay your bills.

              If you get into the routine of just bartering for the things you need, you won't generate the ever important cash flow.

              Agreed..I would not be bartering if I had no sustainable, recurring income, it wouldn't be worth it. Without cash coming in you cant pay for the things you need, home, car, insurance, food, clothing, all of which "could" be bartered for, but doesn't make sense to.
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            • Profile picture of the author PaulFL
              Originally Posted by Luther Landro View Post

              I'm a fan of barter, but I use it sparingly. Once and while and circumstantial - where I couldn't get that service or product through any other means. I'd still much rather negotiate a check.

              You can't withdraw barter from the ATM, and it won't pay your bills.

              If you get into the routine of just bartering for the things you need, you won't generate the ever important cash flow.
              Sparingly is the key word. I try to stick with only bartering "needs" and not "toys." My last barter was for car repair services because I needed brakes and tires on 2 cars. The other point of leveraging into backend services is important, assuming the potential is there.
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  • Profile picture of the author gdwebs
    This is the main problem with barter and why the majority of deals don't happen in the first place. I try to go into deal acting as "friends". That way, you pick up tips, you give out tips, everyone wins. Just get involved with a deal and then you'll have experience ready for next time.
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    • Profile picture of the author cscarpero
      I would only do a barter if its an item I actually want....

      I've done quite a bit of these...

      I've gotten lawn care, karate lessons, business coaching, press releases, credit repair and a few others.
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  • Profile picture of the author Warrior Ben
    You should barter on retail price and not try to squeeze an extra $100 out of him because it only cost him $300 to buy the TV wholesale. What if he came to you and said that he only thought your website was worth $100 and that if you wanted the TV, you had to pay $300 extra for it? You would probably feel a little bit slighted and not want to do the deal.

    My advice is to keep trades at retail value and worry about your own margin, not the person you are bartering with.

    -Ben
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    • Profile picture of the author sprks79
      Originally Posted by Warrior Ben View Post

      You should barter on retail price and not try to squeeze an extra $100 out of him because it only cost him $300 to buy the TV wholesale. What if he came to you and said that he only thought your website was worth $100 and that if you wanted the TV, you had to pay $300 extra for it? You would probably feel a little bit slighted and not want to do the deal.

      My advice is to keep trades at retail value and worry about your own margin, not the person you are bartering with.

      -Ben
      I don't entirely disagree here, however deciding what our retail value is versus theirs can be mind numbing.. most of the work I do is 4-5 times the retail value of any item they could possibly have. The key is to not get an exact number match, its to have both parties agree on a mutual outcome. I may do a site that has a value of $5000, but may only barter for a $2500 TV and a $500 stereo..so did I get screwed?? It's all about personal perception when bartering.
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  • Profile picture of the author Bruce NewMedia
    No one's mentioned it, but usually bartering SERVICE for SERVICE is easier than trying to barter your service for their product.

    I've had pretty good success doing it the first way...but if that's all you do, then its a very limited business model, imo.
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    Bruce NewMedia
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  • Profile picture of the author RentItNow
    I dont mind bartering within reason but it rarely works out that I need what they have and I certainly cant feed my kids TVs.

    Saying that, I have bartered for parts of my wedding.

    Used to have this problem most with tenants want to barter their rent. Had a guy want to pay me with a "$10,000" chandelier once. I mean, what the heck am I going to do with a bunch of glass. The bank don't take crystal and my kids cant eat it, I told him.
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    I have no agenda but to help those in the same situation. This I feel will pay the bills.
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  • Profile picture of the author spotmarketing
    Bartering is good. I belong to a barter exchange. Trade is usually done retail for retail. As an example in the barter exchange, if someone purchase my services it is at my normal prices. When I purchase something through the barter, I purchase at the normal prices.

    Remember "Cash is King". Cash transactions are always better. Barter is great to work with surplus. If I am offering SEO services, and I could handle an extra client a week, it would be where barter would work well. Barter would be better than nothing.

    A barter exchange works on the basis of a bank account. If you provide a service on barter, you get a credit on your account. When you spend it comes out of your barter account.

    Another advantage to barter, is that if someone owes you money and they don't have it, you could accept a "Gift Certificate" from their business and sell it on the Barter exchange. This could be a win win situation for everyone.

    I have also used barter for part of the translation. A great method is to build a website, have them pay on barter and then charge them the monthly fees in cash.

    I hope this give you some great idea on using barter.
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  • Profile picture of the author Tim Brendel
    I had a client that owned a printing shop, i.e. he prints business cards, flyers, brochures, etc. He wanted SEO work done and wanted to trade a "Branding Package" and his services in exchange for mine. He was going to provide the whole shebang. Cards, flyers, sales material, and graphic design for a logo or whatever, something perfect for any startup or a business owner looking to reimage his current business.

    At first, I thought no way. I don't need this kind of stuff, but then I realized that I could use this to my advantage. Here's what we ended up doing:

    He packaged together his products and service and slapped a retail price on it. We decided that he would offer to me in exchange for my services, at his costs plus 10% so he made a little bit also. (That made it worth his while)

    I got him to allow me to offer this package to someone else that could actually use it. The beauty is that I had this asset sitting there on an imaginary shelf, so I could use it down the road to then barter again for it's retail price with a different business for something that I really wanted or needed.

    Moral of this story:

    It's ALWAYS in your best interest to collect a check, however if you have a business owner that insists on bartering his stuff for your your stuff, and you don't want to lose out on a customer, then get in writing that he/she give you the rights to give away that package to someone else down the road. You then have a valuable product that another business could actually use. Simply trade that package to another business if they have something that you want and then everyone is happy.
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  • Profile picture of the author maxp76
    Hello everybody, sorry for the delay but I'm taking massive actions in the Offline Arena
    Ok, I see that the barter is a hot topic.. and I understand the different opinions.
    One of the biggest error is to barter a service with something that's not so important..
    If I trade a website worth 600$ with a new Iphone 5 that I dont really need.. I think I could be killed by my wyfe!
    Thank you for the input
    Massimo
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