How Many Folks Sell Info Marketing Products to Offline Businesses?

6 replies
I have spent lots of time on craigslist over these past few months as some people may know. So a few weeks back I decided to apply my copy techniques to generate home remodeling leads instead of web design leads (there's a lot more money involved).

A lead I got this week from 15 minutes of work converted into a 10% commission on a $24,000 job. So needless to say I have stopped doing web design for now. This has been far more profitable and its something I'm looking to get better and better at. I don't have to kill time designing sites, I don't sell the leads I only collect commission on sold jobs.

The second I get the lead I return the call to set up an estimate, call the business up, they send out a salesmen, if it sells I get 10%.

Since this has started I have become VERY open minded in my approach with small businesses. Like people on here seem to do a lot of web design, seo, ppc... but does anyone sell info marketing products to small businesses?

The real reason I ask is 2 days ago I began writing my own pdf. It will be an elaborate, hi quality ebook on how small businesses can utilize CL to effectively generate leads. There is nothing abstract about this book and I want it to be one of the most resourceful ebooks on this topic. I may also provide instructional videos too I'm not sure yet.

I get really specific and provide many of my own ads as templates. I have provided a swipe file to get these businesses started. I explain step by step how they need to approach it. Things like not opening up alot of accounts at first, taking the quality over quantity approach. Then once they have a wealth of working ads I show them how to scale up posting on CL.

Anyways I'm putting a lot of time into this ebook so my question is how should I market it? I know I can put an ad up on CL, but I'm afraid selling info products on CL will be too slow a process. Would offline/direct mail/walkins be a better approach?

Has anyone ever done something like this before and how did it work? I'm really trying to persue things I love doing, & I love building websites, but issues with outsourcing cause it to be very time consuming. Generating leads has not been time consuming at all (well it is just nowhere near webdesign).

My goal is this. Since I can't generate leads for every remodeling business that exists, I'm going to limit myself to 2-3. But on the side I'm going to provide leads to their competitors for free, then sell them the book on how I'm generating them leads.

Maybe thats a better idea? Just looking for thoughts on this.

Thanks guys - Red
#businesses #folks #info #marketing #offline #products #sell
  • Profile picture of the author ewenmack
    Howdy Red.

    I'm working with a guy, who was refereed to me,
    who is setting up a whole business on info marketing products to
    offliners.

    It's about how he has got into Fortune 1000 companies,
    household names, using cold emails.

    Oodles of proof and respected in the internet marketing world.

    Anyway, he's setting up joint ventures to those who have lists of
    people who would benefit from this knowledge.

    Then he can send organic as well as paid traffic to his pitch.

    Already lots of searchers for the subject,
    very light on competition though.

    This is a multi million dollar business in the making because
    of the widespread appeal it has.

    He can command high prices for his information because
    those looking to sell 10's of thousands worth of stuff to
    these companies, 1 sale gets a return on investment of
    10 to 1 at the bottom end if prices at $2,000.

    Very easy to demonstrate the concept and ease of application
    for instant gratification.

    Those are the things that have strong appeal.

    Something to think about.

    Best,
    Ewen
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  • Profile picture of the author Colm Whelan
    This is something that interests me enormously - but from a different point of view. I am a genuine expert in a particular offline business area. I would love to be able to share that knowledge in an info-product by partnering with someone who knows how to take what's in my head and turn it into a useful product.

    Any pointers?
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    • Profile picture of the author Biz Max
      Hmm, I am still new here but after looking over this monstrous website and knowing something about selling, why not create a 'wso' and offer a license to it and sell that?

      I may even bite on buying the thing. I am always looking for effective income streams
      Signature
      Small Business Marketing & Branding Specialist
      http://BrandWhisperer.net
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      • Profile picture of the author Wayne M.
        I, for one, would love to see this product.
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        • Profile picture of the author vndnbrgj
          I am working on a few info products.
          1 is for a lead in/pre-qualify. They vae to view this info before contacting me.
          This way I am only working with highly targeted people.
          The other is niche specific. I will be targeting people in that niche through industry related verticals.

          I also help business owners create their own products.
          Signature
          Life Begins At The End Of Your Comfort Zone
          - Neale Donald Wilson -
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          • Profile picture of the author Irish Intuition
            I'm turning one of the products I made into a PLR. It is for creating
            referral streams.... small businesses LOVE referrals. It is a PDF guide.

            I figure Warrior offliners could use it as a giveaway or a bonus.
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