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Webinars for offline businesses

by non
10 replies
Has anyone tried sell high ticket info products to professional businesses such as realtors or lawyers on how to use internet marketing to improve their business.

The funnel would be ppc ad 1 week before webinar (or maybe earlier) and the give them some soft selling emails. Then during webinar you sell them the product.

What time and day would be best? And do you think that this is a good way to target less tech savvy people?
#businesses #offline #webinars
  • Profile picture of the author sdentrepreneur
    Yes, I have been using webinars and live seminars to meet business owners for years now.
    The high ticket info products aren't exactly what I sell the business owners, its mostly high ticket fulfillment or consulting.
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  • Profile picture of the author Dmitrius
    Here is the scheme:
    1. You choose your niche;
    2. You build email list of prospects (from any catalogue);
    3. You send customized emails to invite them to register to your webinar;
    4. On the webinar you close them to a personal skype-session;
    5. During the skype-session you close them to a high-ticket consulting.
    I close them on 500$ training this way. In Russia 500$ is much more than in US (that's a normal month salary here). So I think you can sell much more this way.
    I use this "skype-intermediate-step" just because it's very difficult to sell high-ticket services and infoproducts "in-front", without a deeper personal talk.
    Cheers!
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  • Profile picture of the author bluecoyotemedia
    Dmitrrius


    interesting additional step using the skype- you feel this is needed. so the webinar is free.. and at the end of the webinar you close them on a one on one skype call or phone consultation. ??

    thanks

    eddie

    ps its a bummer you dont have a bear for a pet LOL
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    • Profile picture of the author Dmitrius
      It depends on what we sell and for what price. If we sell smth big and expensive (f.e. a 6 months strategy consulting) - yes, we need several steps - webinar - skype - personal meeting - deal.
      If we sell smth cheap (just a frontend) - we can sell it upfront without additional steps. Imagine, we get 200 owners online and we want to sell them a mobile site for 100$. If we close them first to a skype-session, almost 50% of them would agree. And we would run those skye sessions for years and years : )))
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      • Profile picture of the author MaxwellB
        Originally Posted by Dmitrius View Post

        It depends on what we sell and for what price. If we sell smth big and expensive (f.e. a 6 months strategy consulting) - yes, we need several steps - webinar - skype - personal meeting - deal.
        If we sell smth cheap (just a frontend) - we can sell it upfront without additional steps. Imagine, we get 200 owners online and we want to sell them a mobile site for 100$. If we close them first to a skype-session, almost 50% of them would agree. And we would run those skye sessions for years and years : )))
        You should give them the option to purchase on the webinar first....and then at the end a phone conversation if they need more questions answered.

        The reason why I say this is just because you have not closed $500 consulting or anything on just a webinar it has been done, I do with a $2495 product with no phone consultation only a webinar and I have seen it done with a $10k internet marketing coaching product.

        So just because you don't do it doesn't mean it can't be done....I guarantee there are prospects that will buy without speaking, why not get them out of the way first and let them buy?
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        • Profile picture of the author Dmitrius
          Originally Posted by MaxwellB View Post

          You should give them the option to purchase on the webinar first....and then at the end a phone conversation if they need more questions answered.

          The reason why I say this is just because you have not closed $500 consulting or anything on just a webinar it has been done, I do with a $2495 product with no phone consultation only a webinar and I have seen it done with a $10k internet marketing coaching product.

          So just because you don't do it doesn't mean it can't be done....I guarantee there are prospects that will buy without speaking, why not get them out of the way first and let them buy?
          Figures don't make any difference. If you sell smth big and expensive for your clients - normally you need several steps to build trust between you and them. No need to explain that 2397$ is a big sum of money for one owner and nothing at all for another owner. And there are hot, cold and "frozen" lists.
          I don't agree that giving options is a good idea. We should sell only one thing: either our product or the skype-session after.
          But there is a rule: no "correct" answers. Just think logically:
          1. What do you sell?
          2. To whom?
          3. How many are they?
          4. What you gonna sell next?
          etc ...
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          • Profile picture of the author RimaNaj2011
            I can't imagine a small local business going to webinars. I never tried this myself, but I've heard renting out a local spot for a seminar and offering free food or something along those lines brings the business owners in.
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            • Profile picture of the author MaxwellB
              Originally Posted by Dmitrius View Post

              Figures don't make any difference. If you sell smth big and expensive for your clients - normally you need several steps to build trust between you and them. No need to explain that 2397$ is a big sum of money for one owner and nothing at all for another owner. And there are hot, cold and "frozen" lists.
              I don't agree that giving options is a good idea. We should sell only one thing: either our product or the skype-session after.
              But there is a rule: no "correct" answers. Just think logically:
              1. What do you sell?
              2. To whom?
              3. How many are they?
              4. What you gonna sell next?
              etc ...
              Why don't my figures make sense? I don't know what there is to make sense of. Your not used to seeing those numbers...and your not used to selling products of that value on a webinar. My point is your not the supreme offline consultant in all the land haha people DO currently sell things that you don't/cant, for higher prices then you....on a webinar.

              So don't tell people it can't be done just because YOU can't do it.


              Originally Posted by RimaNaj2011 View Post

              I can't imagine a small local business going to webinars. I never tried this myself, but I've heard renting out a local spot for a seminar and offering free food or something along those lines brings the business owners in.
              Why can't you imagine it?


              Both of these replies above prove my point perfectly. Everyone STOP assuming things can't be done STOP assuming you can't sell product X this way or that way for this much.

              STOP thinking just because you can't do it that it can't be done. That's called an excuse plain and simple. That's an excuse why your not making what others are making or aren't making what you want to make. That means your OK with sub par performance.

              Get out there and try it! Learn how to do it....learn how to do things you cannot currently do that's the only way you will succeed in business and in life. Well unless you consider working day in and day out doing the same thing and making the same amount success. Which I don't.

              Learn how to do things you deem impossible because I guarantee you almost nothing is impossible.
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              • Profile picture of the author Dmitrius
                You are too nervous about figures and numbers : )
                But I repeat: Figures don't make any difference (not "sense").
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                • Profile picture of the author MaxwellB
                  Originally Posted by Dmitrius View Post

                  You are too nervous about figures and numbers : )
                  But I repeat: Figures don't make any difference (not "sense").
                  There's a language disconnect I guess. Because my post had nothing to do with figures or numbers really.

                  It had to do with pretending things aren't possible just because you can't do them yourself.


                  "People can't do something themselves, they want to tell you you can't do it." - Will Smith - Pursuit of Happiness

                  This is not how to be successful.
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