"Offline marketing secrets that took me eight years to discover..."

Hey Offliners,

Today, I want to share some with you some of the offline marketing secrets that took me 8 years to discover and have since become the pillars on which I base everything I do in my offline business.

If you're open to them, I believe that they can help your offline marketing business.

Let's get started.

Pillar #1: Start with creating one complete funnel that consistently gets you clients.

Just like you, I buy dozens of wso's that I "think" may be able to help my offline business and regardless of what anyone says about shiny object syndrome, I have no intention of stopping my buying frenzy.

After all, I don't know which one will be the "one" that pushes me to my seven figure payday. So, I have to buy them all. Lol!

However, the difference is that I now focus on getting one complete funnel setup using whatever wso that I buy. (Of course this is best done with wso's that sell lead gen strategies, but that's mostly what I buy anyway.)

Example of complete funnel below:

One compelling and persuasive ad or marketing message in... -> One medium (website, magazine, newspaper etc.) which directs prospect to... -> One landing page (or one page on your website) that offers... -> One service that you can consistently deliver to a business owner.

See, by breaking your lead generation efforts down to the basic level of "one" and building five, ten or fifteen complete funnels (ONE complete funnel at a time) over the next 90 days, you'll have all the clients you can handle.

Pillar #2: Pick a niche, vertical and industry and become the obvious go-to expert in your local area for that niche, vertical or industry.

See, the truth is every consultant within 100 miles of your home or office swears they are the best at helping every type of business owner.

So, who does a business owner choose to work with?

Well, it should be you, IF you have positioned yourself as the marketing consultant who specializes in their industry.

And don't think small.

Why can't you have three, four or ten different websites for different niches, verticals or industries that all funnel leads to you?

Here's an example...

HVACBusinessGrowthConsultants.com
PlumbingBusinessGrowthConsultants.com
ElectricianBusinessGrowthConsultants.com
Etc.

Pillar #3: After you become the obvious go-to marketing expert for that vertical with one service, then you go horizontal in that vertical.

What I mean by this is once you find a niche, vertical or industry you want to target, then make a list of all the services you can offer to that vertical and make one complete funnel for each one of those services.

So, that means that you will have specific, persuasive and compelling lead gen funnels that offer ONE specific service like facebook, youtube, business listings, email and any other marketing service you can offer.

That way you're not trying to jam everything you do into one ad or webpage and trying to sell hundreds of different marketing services from one ad.

Pillar #4: Focus on your local area first, then go global after you've tested, proven and documented your systems and results on a local level.

Most consultants are trying to be the "worlds greatest at _____", but they can't even be the greatest in their own local town.

There is no shame in crawling before you walk and walking before you run.

That's called natural maturing. It's perfectly normal.

Which do you think is easier...

- Getting interviewed by Oprah for your book on restaurant marketing or being interviewed on your local channel 9 news?

- Writing a restaurant marketing book that is a top five business book bestseller on Amazon, Barnes & the New York Times or writing the #1 restaurant marketing book for restaurant owners in your local town or area?

- Getting a appointment with the CEO or marketing director of nationwide restaurant chains or sitting down to talk face-to-face with the owner of the pizza shop around the corner from your house where you've been eating pizza for years?

Instead of trying to be the next Seth Godin, why not start with being a marketing hero to five or ten business owners right in your town or city.

Now, these are just a few of my offline marketing philosophy pillars. I will share some more with you over the next few days.

Don't just gloss over these fundamental offline marketing pillars. These are million dollar kernels that I'm giving you for free. But, you have to go and plant them in your offline marketing business.

However, they won't mean a thing if you just read them and then forget about this post.

Now, go close some deals,

Chris