19 {{ upvoteCount | shortNum }}
19 {{ upvoteCount | shortNum }}

Cold Calling Help Needed...

by maxshafiq
16 replies
We are a small web design company. We have excellent quality control on the websites we build. All our work is done in USA.

However our marketing right now is pretty much word of mouth, and we need to expand. Thinking of ideas out of the box. Tried cold calling myself but as you all know it is an acquired skill :-)

To expedite the process of selling more websites, I am thinking of using hired guns. Has anyone used companies like Outbounders.com and the likes?

Any thoughts on how we can get new customers?

Does anyone recommend any lead generation software (scrapers etc)?

Any advise appreciated as we are new.
#calling #cold #cold calling #needed #websites
  • Profile picture of the author jamesfreddyc
    Look up Jason Kanigan's posts, videos and items he sells.
    {{ DiscussionBoard.errors[8812646].message }}
  • Profile picture of the author KingOfContentMarketing
    You are going to find success faster if you niche yourself. Determine what industry or two that you are strongest in now and expand that base. Cold calling or any other lead gen tactic will be easier and more fun.
    Signature
    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
    {{ DiscussionBoard.errors[8813836].message }}
    • Profile picture of the author kirbymarketingconcierge
      Originally Posted by KingOfContentMarketing View Post

      You are going to find success faster if you niche yourself. Determine what industry or two that you are strongest in now and expand that base. Cold calling or any other lead gen tactic will be easier and more fun.
      great point so you start to get referrals from the niche(vertical), your an expert.

      And, consider you only have to cold call for a limited time before you can proactively ask for referral's and have a high % of new clients with warm associations not cold.

      you can do it.

      reference Jason Kanigan's thread on "how to handle References" Question in the video he posted of when you have a few happy clients...

      thread tiitle here : "Headtrash, and the handyman's secret weapon: Duct Tape."

      http://www.warriorforum.com/offline-...duct-tape.html

      good luck
      {{ DiscussionBoard.errors[8813984].message }}
    • Profile picture of the author maxshafiq
      Originally Posted by KingOfContentMarketing View Post

      You are going to find success faster if you niche yourself. Determine what industry or two that you are strongest in now and expand that base. Cold calling or any other lead gen tactic will be easier and more fun.
      I agree with the niche idea and makes sense. At least this way we will not be all over the place.

      Thx
      {{ DiscussionBoard.errors[8814681].message }}
  • Profile picture of the author aduttonater
    I've studied a script that provides the best way to get your point across to the potential buyer. This gets you past first base. Then you can move on to meeting the person at their place of business. Bring your paper work to get signatures and that is that.
    Signature
    http://newinnovativeenterprises.weebly.com
    {{ DiscussionBoard.errors[8814102].message }}
    • Profile picture of the author Brisa Maria
      you can use sites like odesk or elance to find people with experience that´ll do it for cheap. i´ve had a lot of good experiences with those sites
      {{ DiscussionBoard.errors[8814622].message }}
    • Profile picture of the author maxshafiq
      Originally Posted by aduttonater View Post

      I've studied a script that provides the best way to get your point across to the potential buyer. This gets you past first base. Then you can move on to meeting the person at their place of business. Bring your paper work to get signatures and that is that.
      You mentioned a script. Is it possible to share?
      {{ DiscussionBoard.errors[8814682].message }}
  • Profile picture of the author jamesfreddyc
    Also, if you are wanting to attract sales people to help market then maybe consider recurring commissions if you charge monthly service fees.

    Our customers pay monthly subscriptions to use our product and we pay commissions for the life of the account(s) they generate.
    {{ DiscussionBoard.errors[8814640].message }}
    • Profile picture of the author maxshafiq
      Originally Posted by jamesfreddyc View Post

      Also, if you are wanting to attract sales people to help market then maybe consider recurring commissions if you charge monthly service fees.

      Our customers pay monthly subscriptions to use our product and we pay commissions for the life of the account(s) they generate.
      This too is a good idea. However at the moment I am having a hard time recruiting any type of sales people. I may start of with odes and the likes...and once I have established myself work with more permanent sales people.

      Thx
      {{ DiscussionBoard.errors[8814685].message }}
  • Profile picture of the author ewenmack
    Originally Posted by maxshafiq View Post


    Any thoughts on how we can get new customers?

    Any advise appreciated as we are new.
    Create a bait piece your target buyer would want to read.

    The information in it has virtually nothing about you in it.

    It's everything about another business getting great results.

    Offer that case study.

    Heck you don't even need to have created those results yourself.

    You find those online like I did for a client
    who was new to webdesign.

    After completing the project, I showed him the links where I got the
    case studies.

    It bought in 25k worth of work in 2 days.

    The key is getting valuable information in the right hands.

    Then offer to implement so the reader can get similar results.

    Best,
    Ewen
    {{ DiscussionBoard.errors[8814647].message }}
  • Profile picture of the author kingofthesouth
    Originally Posted by maxshafiq View Post

    We are a small web design company. We have excellent quality control on the websites we build. All our work is done in USA.

    However our marketing right now is pretty much word of mouth, and we need to expand. Thinking of ideas out of the box. Tried cold calling myself but as you all know it is an acquired skill :-)

    To expedite the process of selling more websites, I am thinking of using hired guns. Has anyone used companies like Outbounders.com and the likes?

    Any thoughts on how we can get new customers?


    Does anyone recommend any lead generation software (scrapers etc)?

    Any advise appreciated as we are new.
    Here is a great tool/software that can get targeted leads for your business

    Lead Net Pro
    Signature
    Easy $14k to $30k in the next 30 to 90 days. Click here to see the system
    Get 50k ringless voicemail leads + income. Click HERE
    {{ DiscussionBoard.errors[8816564].message }}
    • Profile picture of the author maxshafiq
      Thanks I will check out the Lead Net Pro :-)
      {{ DiscussionBoard.errors[8816966].message }}
    • Profile picture of the author maxshafiq
      Originally Posted by kingofthesouth View Post

      Here is a great tool/software that can get targeted leads for your business

      Lead Net Pro
      I had a quick look at the web page. Have you used this personally? The page itself does not mention anything about the sources for the leads. How can I tell or should I even care what the sources are that the software is scrapping from? What about cross referencing against other directories etc?

      Any comments appreciated.
      {{ DiscussionBoard.errors[8816998].message }}
      • Profile picture of the author kenmichaels
        Originally Posted by maxshafiq View Post

        I had a quick look at the web page. Have you used this personally? The page itself does not mention anything about the sources for the leads. How can I tell or should I even care what the sources are that the software is scrapping from? What about cross referencing against other directories etc?

        Any comments appreciated.
        go into the WSO section, and search the directory plus the word scraper

        like this
        google+ scraper
        yellowbook+scraper
        facebook+scraper

        people are not supposed to self promote in WF, its against the rules .. not to mention wf decorum.
        Signature

        Selling Ain't for Sissies!
        {{ DiscussionBoard.errors[8817052].message }}

Trending Topics