I can generate inbound SEO leads, how do I customize the SEO service?

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I can generate as many inbound endorsed SEO leads as I need but the question I have is how do I figure out what each one of those business owners needs specifically for their site to create an effective package for them that will generate results. The leads will range in the type of clients it generates from small local businesses to large companies and I don't want to offer a one size fits all service because I will be leaving to much money on the table and won't be serving my clients exactly what they need, so I need a plan on how to analyse what each specific business owners needs are to actually generate them the results they are looking for. Any advise is much appreciated.
#customize #generate #inbound #leads #seo #service
  • Profile picture of the author kenmichaels
    Originally Posted by JointVentureResults View Post

    I can generate as many inbound endorsed SEO leads as I need but the question I have is how do I figure out what each one of those business owners needs specifically for their site to create an effective package for them that will generate results. The leads will range in the type of clients it generates from small local businesses to large companies and I don't want to offer a one size fits all service because I will be leaving to much money on the table and won't be serving my clients exactly what they need, so I need a plan on how to analyse what each specific business owners needs are to actually generate them the results they are looking for. Any advise is much appreciated.
    If you don't know how, then your going to be in a world of hurt.
    ... as in refunds, bad reputation ... and more.

    Step 1: Find buyers for the leads.

    Sell the majority of the leads ( If you know for sure they are good.
    That alone will make you a ton of money. )

    Step 2: Do what you just did, ask a million questions, learn the trade.
    and attempt to sell some smaller packages AS YOUR learning.

    A $500.00 refund hurts a lot less then a 5000.00 one does.

    Not everyone is cut out for SEO ... not everyone is cut out to be in sales.
    You may find selling the leads easier and more lucrative.

    Step 3: Never ever ... ever utter the term S.E.O again. It is a conversation killer.

    Seriously ... don't use that term, unless your selling leads to specialists ...
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    Selling Ain't for Sissies!
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  • Thanks for your help/advise kenmichaels

    Great idea. What do you think a warm inbound endorsed lead is worth?
    If I did that I would really be looking for 20% of revenue generated from the lead, I think that would be fair for both parties.

    I had considered selling the leads more as a joint venture as it seems to be a major problem for many companies in the SEO business and because the lead is inbound and endorsed they are ready to buy, you really can't get a better lead than that.

    Because of how I generate the leads all of the leads generated would need to go to one company per account I set up. I can create as many leads as one company can handle and I can generate them locally for them as well.

    If I charged $1000 setup fee, this would cover my cost in setting up the lead flow and 20% of revenue generated from the inbound leads. Do you feel that would be fair for both parties?

    How would you market the offer to SEO companies?
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  • I've started to get pm's about the service and I'm happy to chat with you about how we can work together. I never intended to generate any leads from the post but the direction of the conversation lead to me discussing how to best position the offer as a win/win and as a result that has led to some interest. People have also questioned my reputation and if you want to chat I will share with you who I'm the JV manager for so that you are comfortable with who I am and my reputation.
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  • Profile picture of the author Peter Lessard
    Maybe I am slow today but to me a qualified lead is someone that already has an idea what they are buying. If you are not sure what you are selling them how/why are they so motivated to buy? Seems to me the same lead goes from warm to dead cold if their expectation is out of line with what you decide to sell them.
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    Ready to generate the next million in sales? The Next Million Agency
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  • Hi plessard, not sure what was wrote that confused you but the lead knows they are calling you about SEO services. They are endorsed inbound leads.
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  • Thanks for all the interest guys I have partnered with a couple of guys already so I'm no longer going to offer the partnership right now as and want to get results and testimonials from them first, plus there is quite a bit of work upfront on my part to get the leads flowing so I will need to get $2k upfront to start the project with new partners. After talking with many of you over the past couple of days I've realized that many of the people who approached me are not the right fit for several reasons. This is a partnership so it needs to be a match for both of us, just because you are willing to pay doesn't mean we are a match, I don't make any money upfront only on the revenue generated . It cost me more than the upfront fee to get the leads flowing, it cost me a few days worth of work to, so I need to speak with you first to see if it's a match for both of us before we move forward.
    I will offer this as a WSO when I get some testimonials here in a few weeks. Thanks for all the interest guys, I really am appreciative and grateful for all the interest.
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  • Profile picture of the author Stew21
    To generate inbound links follow below steps-
    . Page titles, description and formatting
    . URL Structure
    . Internal linking
    . Speed and authorship
    .Title Tags
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  • Thanks Stew21, I know how to generate inbound links and do on-page optimization
    I was asking about how to customize the SEO package as far as each individual client's need, based on competition and how to price that package based on their need. I think the direction I ended up going, partnering with people who already have the experience closing these leads and offering a quality service made the most sense for everyone.
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