cold calling script help needed

I'm no tele marketer by any stretch of the imagination, but I think your script needs a lot of work. Have you considered hiring a copywriter who has experience writing phone scripts?

Mistake #1 - If you're selling to American business owners, why would you say you work for a Japanese company? Even though foreign companies are commonly used daily in business here, they don't proudly announce which country whatever the product is, was made in.

Mistake #2 - You're not telling me why this is worth my time. You want a demonstration but there's nothing telling me why I should say yes... you don't even have my curiosity going because you're not asking any questions to find out what I want and if I'm even worth YOUR time.

Mistake #3 - Goes along with #2... you aren't saying anything positive about your service or product, there's absolutely nothing that makes me interested in buying, or saying yes to a demonstration.

Mistake #4 - You're telling me what it does, testing water acidity but not saying why that's important.

Mistake #5 - It's a little confusing because you said it is XYZ water distribution system, but it tests the water too, so what exactly is it? Are you wanting to service their business and provide water? Or are you wanting to sell a testing system?

My advice, be clearer, be more concise, and ask more questions to engage the prospect in the conversation.

Everything you need is here

http://www.warriorforum.com/offline-...t-selling.html

Your script is not yet:

* identifying the decision maker

* starting the conversation off effectively so that there IS a rest of the call

* giving them a reason to talk with you.

You can fix this.