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Keyword Types in Bing cpc question

by johnmoore84
6 replies
  • PPC/SEM
    • |
Hello everyone, is it possible to specify in bing adds a phase that will trigger an add but not that specific phrase.

For example I want to use the keyword phase

"Fishing rods" so that the adds are triggered for phases such as

"buy fishing rod"
"fishing rods for sale"
"fishing rods uk"
"cheap fishing rods"
"fishing rods reviewed"

But I don't want the add to trigger just for "fishing rod" as its to random but I want to use the phase to trigger adds with extra terms / words attached as they are more specific.

If I add fishing rod as a negative keyword would this work?

Is this possible?


Thanks.
#bing #cpc #keyword #question #types
  • Profile picture of the author LucidWebMarketing
    Yes. Use the phrase match:

    "fishing rods"

    and the negative in exact match:

    -[fishing rods]
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    • Profile picture of the author dburk
      Originally Posted by LucidWebMarketing View Post

      Yes. Use the phrase match:

      "fishing rods"

      and the negative in exact match:

      -[fishing rods]

      Hi Lucid,

      That works in AdWords, but last time I checked it did not work in Bing, at that time they treated all negatives as negative phrase match, and using quotes or brackets made no difference. Did this change? Are you sure that it works?
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      • Profile picture of the author LucidWebMarketing
        Originally Posted by dburk View Post

        That works in AdWords, but last time I checked it did not work in Bing, at that time they treated all negatives as negative phrase match, and using quotes or brackets made no difference. Did this change? Are you sure that it works?
        All I know is that it should work. I really never gave any thought to how Bing handles negatives vs Google.

        If indeed my solution would treat the negative as a phrase, then impressions should go down to nothing. Worth to give it a try and see.

        As for using +buy +fishing +rod, the only problem is thinking up and adding all possible combinations. I'm talking about that third word, "buy" in this case. It would show your ad for "buy fishing rod manchester" or any combination thereof of those words so no need to add that fourth word.

        People search in all sorts of different and sometimes weird ways that you are bound to miss some. It also is inefficient when there's other ways, as long as the solution works the way intended. I would use the phrase match and gather data on how people search. You could do the same with the BMM matches too. Maybe a large percentage use "rod for fishing".
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  • Profile picture of the author ppcmanager
    Try +buy +fishing +rod (Broad Match Modifier). This will not show your ads for just "fishing rod" as "buy" is not in it. And you won't have to add "fishing rod" as a negative exact match either
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    • Profile picture of the author johnmoore84
      Originally Posted by ppcmanager View Post

      Try +buy +fishing +rod (Broad Match Modifier). This will not show your ads for just "fishing rod" as "buy" is not in it. And you won't have to add "fishing rod" as a negative exact match either

      Hi ppcmanager, not sure this will get my wanted outcome. If I use +buy +fishing +rod then im I right in thinking the add would not show for "buy fishing rod manchester" as I not got + manchester in my keyword.

      I am trying to gather data and see what people are searching when using the phase "fishing rod".

      Once I get a list of what they searched I can add these keywords as exact phrase and see which are converting.

      Hope this makes sense.

      Thanks
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  • Profile picture of the author Dave d
    If you use broad match it will trigger smart search which will show related terms although you wont have control of what the related terms are.
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