Can you track two different kind of Conversions in AdWords?

4 replies
  • PPC/SEM
  • |
Hello Marketeers!

A question Google can't answer, this time:
Is it possible to let AdWords keep track of two different kind of conversions?

Suppose you have a few Ads running, that lead the visitor to a landing page. There, he can either request information OR, at the very bottom of the page, he can sign up right away for the trial version of our product.

In other words: that landing page can convert people in two ways:
1. Clicks Ad, fills in info form, views info confirmation page (AdWords tag installed)
2. Clicks Ad, clicks on bottom button, fills in sign up form, views sign up confirmation page (AdWords tag instlalled)

So the big issue is: that keyword, that single ad, can trigger people to convert in two ways, and I would really like to know which keywords and ads do the best job at converting.

Can I track two types of conversions?

Thank you very much for helping me out :-)
#adwords #conversions #kind #track

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