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Large Scale PPC Strategies

by davecut85
4 replies
  • PPC/SEM
    • |
What are some large scale PPC strategies used by companies such as Amazon? With so many products, is this just based around bulk ad spend?
#large #ppc #scale #strategies
  • Profile picture of the author neralu
    There are multiple strategies. that includes media buys as well..

    If you have more specific question, then it will be easy to answer
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    • Profile picture of the author dburk
      Hi davecut85,

      One strategy we use for large scale AdWords campaigns is to implement Dynamic Search Ads. Dynamic Search Ads uses Google's organic web-crawling technology to automatically target relevant search queries based on your website content. This allows for a quick and easy campaign creation on a large scale.

      Naturally, we still manually create campaigns for all the important products and keywords, and manage those the usual way, while also getting ad coverage for every product on the website via the Dynamic Search Ads feature. This way we don't miss any opportunities.
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      * Get Results - Outsource Your PPC Management |
      *       Don Burk Advertising & Marketing - www.donburk.com

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  • Profile picture of the author n3o
    re-targeting is also another strategy they use
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  • Profile picture of the author ppcmaestro
    Hi Dave,

    I manage a team of 25 PPC Professionals. We altogether manage 2 big clients. One of them is a big travel and tourism website and the other is a Car Warranty website.
    We work in a very detailed and systematic manner.
    Here is the process -
    My Role is to build strategies for the account. I work on building strategies for Keywords, Ads, Ad Extensions, Landing Pages, Conversion Optimization & also a team management strategy.
    We use dynamic ads, sitelinks and we also work on manual campaign building. There is a lot of Analytics usage to find out what really works good and what can be improved. Its a daily process. I keep the focus to improve conversions by talking to clients about seasonal deals and plans. My team works on getting it implemented.
    Its never a typical silent kind of office floor here. You would find a lot of rush, sound and mess all around the place to deliver results. In the end we love doing it for our clients.

    Let me know if you need a more detailed info on managing large scale accounts. (The accounts I manage are like $350,000 spend per month)
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