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PPC Low CTR Bing

by tayyab123
5 replies
  • PPC/SEM
    • |
Hello, I've just started with Bing. I'm in the Money Making Niche and Advertising a Landing Page for opt-ins.
I've created an ad yesterday on Bing (it's my first time in PPC). It's been less than 24 hours and I have a CTR of 0.50% and CPC of 0.24. I only have one Adgroup of keywords. I'm looking for any tips to improve my CTR.
Also my landing page is really relevant to the keywords used and so is my ad copy which I have 4 and am split testing. Should I wait for atleast a day before removing the low performing ad copies?
I also have some questions for Adgroups. Like I'm in the MMO niche. Should I divide my adgroups between different particular keywords used. For example include make money online and related keywords like make money home, make money free in one adgroup and get rich, get rich from home, get rich in 2 days in the second adgroup?
Thank you
#bing #ctr #low #ppc
  • Profile picture of the author tayyab123
    Also if I use more focused and long tail keywords; the monthly search volume becomes very minimal. Will that be an issue for me? Bing has a lower amount of audience anyway.
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  • Profile picture of the author tayyab123
    Anyone has any advice?
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  • Profile picture of the author Laksh
    Hey ...

    What's your landing page quality score? What's the ad position?

    How many clicks did you get so far ... it might be too early if you haven't got good amount of clicks. Are you Tracking your clicks??

    What's your goal ... jst getting them on to your email list or buy something after pass through the landing page ...

    Dividing in to groups will help ... but you need to do that once you know abt your campaign performance. You using Broad match or Exact ???
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    • Profile picture of the author tayyab123
      Hi I've got 8 clicks for around 1800 impressions, CTR of 0.44%. Quality scores have not been determined yet because the campaign has not received many clicks yet.

      Yes I'm tracking clicks.

      Goal is to get them to opt-in through a lead magnet and when they get the lead magnet, it contains Affiliated products that they have to buy.

      I was using broad when I got these results, but I just changed to Exact 5 minutes ago. My keyword stats have been reset so now I have to wait for data again.
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      • Profile picture of the author Laksh
        My suggestion would be to wait for some more time. We need to know how your ad is being treated by Bing. Wait for your ad position to be shown. If your Ad position not in the top 4 places, you would see a potential less CTR.

        Poor Quality score would lead to lower Ad position (unless you Bid higher)

        Not sure about your products, but If your intent is just to opt-in, make sure you call out FREE GIVEAWAY or FREE PDF REPORT or similar keywords in your Ad Title & Copy. This can increase your CTR if you Ad is on the appropriate position.
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