Websites and technical implementations for SEO

I like this subject. It beats the hell out of link chasing.

Page speed and clean code that validates is a sure bet. One of the first things I do for my clients looking for assistance in SEO is clean up their code and insure all pages validate. (not so easy sometimes)
I have yet to Not see a favorable change in SERPs after this is done on a poorly coded website.

Floating your div blocks strategically so you can give the spiders what you want to give them in certain order. Such as showing your side menu to the spiders at the end of the content instead of at the beginning. Putting your keywords and lsi text at the beginning of the web page though they show later in the page to visitors. It's a simple matter to show a paragraph that appears toward the bottom for visitors, appear at the top of the page for spiders. This also allows you to "test" easily. You can rearrange things in the code so you can fine tune the order spiders see things, (text blocks, images, urls, etc...) yet the appearance of the page never changes.

And follow Google's webmaster guidelines as best as possible.
Each little thing isn't much on it's own, but they add up.

Hey Ken,

Thanks for your reply, I'm suprised on the lack of replies for this if i'm honest :-p Yeah the pages I create nowadays are all valid to strict with no inline styles etc. As you say I can't see this having a negative affect on any website. Ok just to confirm what your suggesting is using css to display websites the same as current, but within the html markup have the stuff I want spiders to see nearer the top?

Totally agree, a collection of small changes can make a worth while impact :-)