Why do so many people say that SEO is dead?

11 years ago

The problem is most people now don't even know what the algorithm is set to want.

Once they try, try and try instead of getting result they can't even find their site in the SERP they give up and come to a premature conclusion.

Anyway, i keep saying that's good for business because that would translate to less competition over time. A lot of keywords that should have been tough is now medium and going relatively easy soon.

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Blaine Smitley

11 years ago

SEO is dead?

"SEO is Dead" has become another meaningless buzzword phrase..

Spouting it gives people that have tried and failed at optimizing their and their customers sites for their key phrases an excuse for their miserable failures. And with SEO now having died it allows them to sell themselves and their customers on another new buzzword phrase... Enter "Content is King"

This happens when people correlate something they see happening or not happening with something they've done or not done.

Example: Some idiot writes some awesome content around some key phrases that nobody is searching for (low to no competition) and ranks it on the first page of Google with no back links..... And being impressed with himself does it again... and again... and he then correlates in his mind that he doesn't need back links or anything like that to rank. Back links are dead. And dammit! So is SEO altogether.

It never occurs to this boob that nobody types his obscure key phrases that he ranks for into any search engines. And that if he went to googlies keyword planner and typed them in? That he would see that they only receive 30 searches a year world wide... He doesn't deduce this at all...

He deduces that "Content is King" and proceeds to go to an SEO forum where he shares his newly found knowledge (Content is King) with other beginner SEO's that don't know much either and the next thing you know they're all parroting this new buzzword because it's catchy and makes them feel knowledgeable when in fact they're not.

Look at it like this. Let's say I own a roofing company. I don't really own a roofing company but let's say I do.

And that I've lived in the same home for 40 years.

There's an old lady that lives 4 doors down from me that I've never met. And she has a 2 ton boulder sitting in the middle of her front lawn, that's been sitting there since I moved in.. So I get a call from the little old lady and she wants an estimate on her roof. So I drop by and measure the roof, go inside and show her the price.

Naturally I'm making conversation with the little old lady and comment about the huge ornamental rock in her front yard. She tells me it's an anti lion rock that she bought some 50 years ago from a salesman. That it was the best anti lion rock money could buy and would repel lions of any size, type or color. And that in the 50 years she's had it in her yard she's never seen a lion.. She has deduced through direct observation that the anti lion rock has worked perfectly.

Skip the fact that there are no lions in or around Louisville KY. She's correlated the presence of the rock with the fact that she's not seen a lion in her yard.

See how that works?

Don't worry.. SEO is alive and well.

Do yourself a favor and set yourself free of the latest buzzwords.

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khansaccounts

11 years ago

Originally Posted by Blaine Smitley

SEO is dead?

"SEO is Dead" has become another meaningless buzzword phrase..

Spouting it gives people that have tried and failed at optimizing their and their customers sites for their key phrases an excuse for their miserable failures. And with SEO now having died it allows them to sell themselves and their customers on another new buzzword phrase... Enter "Content is King"

This happens when people correlate something they see happening or not happening with something they've done or not done.

Example: Some idiot writes some awesome content around some key phrases that nobody is searching for (low to no competition) and ranks it on the first page of Google with no back links..... And being impressed with himself does it again... and again... and he then correlates in his mind that he doesn't need back links or anything like that to rank. Back links are dead. And dammit! So is SEO altogether.

It never occurs to this boob that nobody types his obscure key phrases that he ranks for into any search engines. And that if he went to googlies keyword planner and typed them in? That he would see that they only receive 30 searches a year world wide... He doesn't deduce this at all...

He deduces that "Content is King" and proceeds to go to an SEO forum where he shares his newly found knowledge (Content is King) with other beginner SEO's that don't know much either and the next thing you know they're all parroting this new buzzword because it's catchy and makes them feel knowledgeable when in fact they're not.

Look at it like this. Let's say I own a roofing company. I don't really own a roofing company but let's say I do.

And that I've lived in the same home for 40 years.

There's an old lady that lives 4 doors down from me that I've never met. And she has a 2 ton boulder sitting in the middle of her front lawn, that's been sitting there since I moved in.. So I get a call from the little old lady and she wants an estimate on her roof. So I drop by and measure the roof, go inside and show her the price.

Naturally I'm making conversation with the little old lady and comment about the huge ornamental rock in her front yard. She tells me it's an anti lion rock that she bought some 50 years ago from a salesman. That it was the best anti lion rock money could buy and would repel lions of any size, type or color. And that in the 50 years she's had it in her yard she's never seen a lion.. She has deduced through direct observation that the anti lion rock has worked perfectly.

Skip the fact that there are no lions in or around Louisville KY. She's correlated the presence of the rock with the fact that she's not seen a lion in her yard.

See how that works?

Don't worry.. SEO is alive and well.

Do yourself a favor and set yourself free of the latest buzzwords.

Dear ab1cor,
after this reply i think no need to give any comments as Blaine Smitley is defined in details. Thanks Blaine Smitley for such detail comments which help to resolve this issue that people were thinking SEO is dead. Now they will get to know that SEO never will dead

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Mukhtiar Ali Khan Internet Marketer

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positivegirl

11 years ago

Hi, Since you need to work hard to get high rankings (keyword research, article writing, a lot of time and effort) and then maybe one day you wake up and you site is nowhere to be found, maybe is better do something that yes, still involve working but not so hard.
I love ranking videos, easy and free to create and a lot more easier to rank (in minutes)

(if you want free targeted traffic) ... you can go PPC but you still need a lot of practice, test your ads, etc. and money to invest.

Hope that helps,

Jany Luz Posada

Jany Luz Posada

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deepakrajput86

11 years ago

SEO is not dead & will never. It will change according to Google latest updates.

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ppscslv

11 years ago

SEO is DEAD!

Now the SEO 2.0 tends to social media (landing pages with thousands of targeted followers + engagement + shared content).

Instead of investing in the traditional SEO ways (blogs, forums, article directories, etc),and get less traffic, you should invest in landing pages to target your audience to get thousands of followers/fans. So every time you'll share new content, you get massive traffic (I have 43k followers on G+ and every time I share new content I get massive targetet traffic + comments + shares + many plus1s).

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Freebiequeen1999

11 years ago

Originally Posted by ppscslv

SEO is DEAD!

Now the SEO 2.0 tends to social media (landing pages with thousands of targeted followers + engagement + shared content).

Instead of investing in the traditional SEO ways (blogs, forums, article directories, etc),and get less traffic, you should invest in landing pages to target your audience to get thousands of followers/fans. So every time you'll share new content, you get massive traffic (I have 43k followers on G+ and every time I share new content I get massive targetet traffic + comments + shares + many plus1s).

LOL.. actually some of what you say makes sense until I saw your sig line advertising....social media likes etc

fyi - bs likes are not worth anything

who wants robots as "fans"?

Any minute I expect to see a sales pitch from yet another bedraggled warrior

>>>> don't look here - I am not trying to sell you anything>>>

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Enfusia

11 years ago

Those who can't make SEO work say it's dead.

Those who can make it work cash their checks.

Patrick

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paulmercer

11 years ago

Originally Posted by Enfusia

Those who can't make SEO work say it's dead.

Those who can make it work cash their checks.

Patrick

I am sure you are absolutely right, Patrick.

I am an "internet newbie" and do not have much internet marketing experience but I have been doing some research into it.
I've seen articles where people say when Google change the rules overnight, it could make previous SEO efforts worthless and to overcome this, a list should be built... because "the money is in the list".
Maybe these articles are by people selling the latest "list building" info.
I am sure that SEO plays a major part in building a list in the first place...
...and in continuing to build / replenish the list.

I assume that SEO is not dead, although it is continually evolving.
Therefore, it must be a case of keeping up to date with SEO trends. I suppose one of the most important aspects of this is to provide good relevant content and to engage with other people in the chosen niche.

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ab1cor

11 years ago

Originally Posted by taposh123

Over a years, google is not updating their toolbar pagerank. In this reason, many people have confessed that seo is dead. But this is not true. I will suggest those people don't go with page rank..Go with domain authority...This may help you definitely.....

Yeah, we all are going to miss good old PR. Domain authority? You mean backlinks, Alexa... , right?

Originally Posted by pixelcreative

Seo Still alive.. But moreover off site is vital. Though many website don't have good content can rank @ 1st page..So backlink is gold..But true backlink!

Which kind of backlink do you find to be more meaningful for SE's? I have a feeling that no-follow backlinks also do their job, am I right?

Originally Posted by paulmercer

I've seen articles where people say when Google change the rules overnight, it could make previous SEO efforts worthless and to overcome this, a list should be built... because "the money is in the list".
Maybe these articles are by people selling the latest "list building" info.
I am sure that SEO plays a major part in building a list in the first place...
...and in continuing to build / replenish the list.

I assume that SEO is not dead, although it is continually evolving.
Therefore, it must be a case of keeping up to date with SEO trends. I suppose one of the most important aspects of this is to provide good relevant content and to engage with other people in the chosen niche.

List building is a great idea to secure some earnings in the future. It's like having your good old clients that trust you and you can always find a way to make some quick cash. That said, SEO is vital, no doubt.

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Soluweb

11 years ago

SEO is not dead, SEO is continually evolving and because of that need bigger efforts than before, more time, more knowledge its not just title, description and backlinks.

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jkgultimate

11 years ago

I do SEO and I get 20K visitors per week on one of my niche blogs and even after all the Google crazy animal updates, I am ranking better than ever

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taposh123

11 years ago

Over a years, google is not updating their toolbar pagerank. In this reason, many people have confessed that seo is dead. But this is not true. I will suggest those people don't go with page rank..Go with domain authority...This may help you definitely.....

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pixelcreative

11 years ago

Seo Still alive.. But moreover off site is vital. Though many website don't have good content can rank @ 1st page..So backlink is gold..But true backlink!

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zhangyue

11 years ago

I like johnben1444 comments about SEO and thanks. I think if SEO is dead so dead will be all marketer.

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ShawnSwail

11 years ago

SEO is the big platform that is by this will not dead. Google have release several rules which is not penalized bad, unnatural, unwanted links and penalized duplicate content websites that is a big problem. By these rules we can create only natural ways links with unique content it is possible but very long ways that is reason many people say SEO will dead...

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sojibrahman

11 years ago

Only some spammer who don't know what is SEO they said "SEO is Dead" . See below image and you will get you answer about Future of SEO

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cbdmoversperth

11 years ago

SEO is not dead and future of SEO will be great. SEO technique change according to google update. SEO

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KiethJohnson

11 years ago

People who can't make SEO work for them say that SEO is there and some use different terminologies and such and say SEO is dead, blah blah blah is the new thing but at the end of the day the "new thing" is actually SEO.

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SEO Power

11 years ago

Originally Posted by ab1cor

I understand there have been some Google updates and changes in algorithm, nowadays social signals are pretty important, but, why do I see so many people talking about the "death" of SEO? I mean, whatever happens in the future, search engines will have to use some kind of algorithm to select the information, that's the core of every search engine, so, SEO will never die.
Please explain me what exactly is the "death" of SEO.

SEO has never been dead and will never die. Why do people say SEO is dead? Because they have either tried everything they can to rank their sites and failed, or their most profitable sites got penalised, so they think SEO is dead just because they have decided to stop trying to get organic traffic due to their experience.

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AzzamS 11 years ago

It is mainly due the fact that Google is tightening up and backlinks which are harder to acquire since they have decent Page Authority and Domain Authority are difficult to acquire.

Building links via directories, comments, guest blog posts, etc are not sufficient anymore. Consequently people think SEO is dead.
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Nicole Sakoman

11 years ago

Originally Posted by ab1cor

I understand there have been some Google updates and changes in algorithm, nowadays social signals are pretty important, but, why do I see so many people talking about the "death" of SEO? I mean, whatever happens in the future, search engines will have to use some kind of algorithm to select the information, that's the core of every search engine, so, SEO will never die.
Please explain me what exactly is the "death" of SEO.

I wouldn't say that social signals are very important, but they bring some juice...

about SEO being dead... well how is google then deciding on which site will be 1st and which 10th?

It's like someone say that making money online is dead, and no one is making it anymore...

Nicole (:

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BizBook

11 years ago

SEO done right is hard work and time consuming. When people don't get results they say... "is dead!" (like an excuse) I did it myself... I know

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Leadsupply

11 years ago

SEO may no longer be the answer to your traffic-related prayers, as Google's algorithms move away from rewarding SEO principles and toward featuring sites with the best content.
Here is an article which can clear this concept
Is SEO Dead? - Forbes

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dave_hermansen

11 years ago

Rather than saying "SEO is dead" people should be saying "adolescent Google is dead!"

Marketing a website in a way that's aimed at improving organic search rankings (aka SEO) isn't dead and never will be. However, the naive Google that could be tricked with thousands of garbage backlinks is gone forever. And this is something we should be HAPPY about. I can't tell you how irritating it was to work your butt off to get to the top of Google, only to watch some new low quality site blast past you with nothing but spammy backlinks in their BL profile.

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Ben West

11 years ago

I wish people would use the correct terms. SEO will never be dead. As long as there are search engines, there will always be search engine optimisation.

What people really mean is Black-Hat SEO is dead. That statement I half agree with. Black-Hat is still around, and will always be around, but it really has no future.

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MikeFriedman

11 years ago

Originally Posted by Ben West

I wish people would use the correct terms. SEO will never be dead. As long as there are search engines, there will always be search engine optimisation.

What people really mean is Black-Hat SEO is dead. That statement I half agree with. Black-Hat is still around, and will always be around, but it really has no future.

I'm not sure you totally understand what black hat really is then. Black hat is around and thriving.

Too many people think that spam is black hat. That is not truly black hat SEO. It is just spam.

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savidge4

11 years ago

Originally Posted by Ben West

What people really mean is Black-Hat SEO is dead.

I would lay $100 bill on the table right now, saying that YOU are using what Google considers black hat techniques. The truth is Mr.West... you really have no clue what Black Hat is.

Keyword Specific landing pages BLACK HAT.

Pages with what is considered excessive Affiliate links BLACK HAT. ( and we are talking anytime there is basically more than one affiliate link out per page. )

Any and EVERY type of automated software to track your site performance. BLACK HAT.

If you are using Tier level back linking.. guess what BLACK HAT.

I can rattle this stuff off all day long... WE ALL USE BLACK HAT TECHNIQUES.

Like I have been saying there is shades of grey, and then there comes a point where the grey gets a bit dark. White hat crap is for the folks on page 10 if any page at all. playing specifically by Google rules will only get you in last place. - the funny thing is... all the rules are there.. well here and there and everywhere.. but they are there. Knowingly, or unknowingly we break these rules EVERYDAY

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Ben West

11 years ago

Originally Posted by savidge4

I would lay $100 bill on the table right now, saying that YOU are using what Google considers black hat techniques. The truth is Mr.West... you really have no clue what Black Hat is.

Then you now owe me $100 bill. But let us not forget, the term "black hat" is very open to interpretation. However, with that said, some of the things you listed as black hat are just ludicrous.

Keyword targeted landing pages? Do you realise what that even means? If that was blackhat, then any and every eCommerce site (including Amazon) that has conducted any on-page SEO is technically black-hat, and therefore about to be penalized by Google any day now. Right?

Affiliate links. Really? Google do not care whether you site has one, two or even 20 affiliate links. If your website has good content and organic backlinks, it doesn't give a rats ass how many affiliate links you have (within reasons, it's obviously going to be a bit upset if your 250 word article also has 250 outbound links).

Automated tracking software... Ok this is where I draw the line. You really don't understand what black-hat means, do you? You do realise that Google's own Webmaster Tools has its own backlink and SERP tracking, right? All automated. Are you really calling Google Webmaster tools black-hat?

The only thing you listed on there that is actually black-hat is tiered link building. And guess what... Google are working very hard to eliminate that.

I suggest you go read Google's SEO guidelines before telling someone on here that they do not understand what black-hat means.

@MikeFriedman I think you misread my post. I specifically said black-hat is still around, and will always be around, so I am not sure what you are disagreeing with there.

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savidge4

11 years ago

Landing pages as quoted from Google "Multiple pages on your site with similar content designed to rank for specific queries like city or state names" They straight out don't like it... and as much as we know this to be an effective tactic, its still on the list of not a recommended practice. Google as I see it focuses more on the multi site traffic draw with the center point page pointing in this regard. BUT, they do make it clear they don't like any of it. It will become a matter of need on their part to take action on those ideals.

Affiliate sites: "Pure affiliate sites consisting of content that appears in many other places on the web are unlikely to perform well in Google search results and may be negatively perceived by search engines" This section gets a bit more in depth, to the separation of WHY people would goto your site vs just the regular store site. One of the examples given is a site about hiking it is ok to link to boots.. but not office supplies. I have actually had a site tagged for this. I had to many links that were off topic based on the overall site context... but not by the sections of pages context. ( Had some pretty lengthy discussions with Google in regards to this. this site still ranks well in the other search engines, just not Google. )

In terms of tracking and linking software. There comes a point regardless of how "careful" you are they find it. and you pay the price. ask anyone that uses GSA. I have gone so far as to allow GSA to do the looking and implementing the changes manually, and eventually ( 8 months worth ) paid the price. and this was Y E A R S ago. it can only be worse now. "FOOT PRINT" is more and more becoming a factor and an issue.

You have to remember a lot of this stuff is said by Google in terms of what they "like" and "don't like" these might not always be places of gain or loss at the time, but WITH TIME they do become an issue. Https... not a big deal right now, it will be. Schema not really such a big deal right now, it will be.

Look at local listings... Google wanted reviews... people abused it... Google changed the whole thing up. Look at you tube ranking... #1 listings were easy what a year ago.. today not so much 4th or 5th maybe very rarely do you see a #1.

Google changes and adapts their ranking system based on points of "exception" if a method or page type is ranking better than average, they go in and place a check and balance.... that's what algorithms are. an equation to provide better results, not results manipulating the system.

Google regularly communicates points that they can use to create the balance.. they may not act on them now, but anyone that REALLY is into SEO should be taking notes of all of this and developing a "what if strategy"

SEO is NOT about ranking today, its about ranking for the long term. Or that's the way I look at it actually. I have a kick ton of time and money invested in my rankings I don't know about you, but I take a fair amount of proactive measures to stay there. Sure, there are areas I take risks in. Yes I have a PBN or 3, yes I do tiered linking, yes I use redundant landers, yes I could get more in detail about some of the other crap I do, but I wont.

The point in all of this is I seriously could care less about google all that much. great for traffic crappy for conversions. My SEO strategies go far beyond just google. just the thought that people place all of their eggs in one basket is silly at best, and borderline if not crossing the line stupid.

Back in the hay day late 90's early 2000's keyword stuffing at its best... Google would re-index a section of their listings only so often. In a highly contested keyword set like "Las Vegas Hotels" it was once every 3 months or so there would be a changed up. basically if you got #1,youwere there for 3 months, unless you did something ridiculously stupid, and got caught. It was cat and mouse back then.

here is a pretty new article with 200 assumed Google ranking factors. Google Ranking Factors: The Complete List I kind of like #187, #124 is of interest. Yes not all of us would agree on the 200, but the list is a clear indicator that we as SEO specialist have a lot of territory to cover. I would rather do 80 of these decently, than 5 of them great.

Originally Posted by Ben West

Then you now owe me $100 bill. But let us not forget, the term "black hat" is very open to interpretation. However, with that said, some of the things you listed as black hat are just ludicrous.

Keyword targeted landing pages? Do you realise what that even means? If that was blackhat, then any and every eCommerce site (including Amazon) that has conducted any on-page SEO is technically black-hat, and therefore about to be penalized by Google any day now. Right?

Affiliate links. Really? Google do not care whether you site has one, two or even 20 affiliate links. If your website has good content and organic backlinks, it doesn't give a rats ass how many affiliate links you have (within reasons, it's obviously going to be a bit upset if your 250 word article also has 250 outbound links).

Automated tracking software... Ok this is where I draw the line. You really don't understand what black-hat means, do you? You do realise that Google's own Webmaster Tools has its own backlink and SERP tracking, right? All automated. Are you really calling Google Webmaster tools black-hat?

The only thing you listed on there that is actually black-hat is tiered link building. And guess what... Google are working very hard to eliminate that.

I suggest you go read Google's SEO guidelines before telling someone on here that they do not understand what black-hat means.

@MikeFriedman I think you misread my post. I specifically said black-hat is still around, and will always be around, so I am not sure what you are disagreeing with there.

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smna1586

11 years ago

SEO will never die as long as Search Engines are there. Period.

Lately SEO became a bit more expensive than the early days and that's bugging people. Some also learnt from their experiences and now are masters in Conversion Rate Optimizations, these veterans find it easy to buy the traffic and get good ROI. These guys are promoting "Buying Traffic Methods" these days, that's what creating the buzz of SEO being dead.

That being said, I would also like to include this; they're not that wrong either. For them SEO is dead and they don't like to wait months for decent organic traffic; instead they're buying traffic and getting sales with great ROI.

PPC sometimes help in SERP position improvement, I don't have any concrete proof on this but have experienced it couple of times. (I admit the data is not enough to claim it as "working")

I hope this will clear the wind.

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joeho

11 years ago

SEO is definitely not dead. Those people who keep saying seo is dead because they dont really understand SEO.

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hipeopo02 11 years ago

I just got an in-house full time job doing SEO for a business. I'm seeing more full time jobs posted than ever before for SEO. Def. not dead.

I don't know why people say that but if you can optimize content to perform well in a search engine (which pretty much is what several popular and large sites are for different things) then you are doing SEO whether you realize it or not.

SEO isn't a fad or a trend. It's knowledge about the search engine you are trying to game and applying that knowledge to game said search engine.

They probably just say it to get people's attention and it usually works.
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yukon

Banned 11 years ago

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Blaine Smitley

11 years ago

If it was dead I would not have any clients.

My client list constantly grows. As does the need for legitimate search engine optimization services. And the folks that are trained to know them, and how to deploy them.

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TeKn1qu3z

11 years ago

SEO is not dead, most people are saying because it dinot worked for them as per Google Algorithms. Past SEO is a lot different comparing to present SEO as it depends upon Social media too.
Build strong profile on Social media sites to gain more exposure.

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Slade556

11 years ago

I very much agree with everyone here who says seo is only dead for people who don't understand or don't know how to use it. I'm sure there are times when even experts in SEO have a difficult time adapting to all the algorithm changes, but that doesn't mean it's dead, it only means it's evolving and so are seo experts.

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Farhan Ejaz

11 years ago

It is dead because lots of SEO expert don't even know what is white Hat SEO. SEO is not dead Keyword optimization is dead.

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Why do so many people say that SEO is dead?

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AEO/AIO/GEO differences

Veteran bloggers, do you notice a decline in visitor comments?

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