Bolding Keyword in content has no impact!

Banned 8 years ago

Originally Posted by spazz896

Yes or No?

I've seen conflicting data on this.
Is it maybe because the act of bolding 'text' is a plus factor not necessarily the having keyword bolded?

Wouldn't you still expect conflicting answers by asking a yes/no question on a public forum?

Thanks

{{ DiscussionBoard.errors[10649327].message }}

MattXL

8 years ago

It's probably more of an indirect effect. The author's first sentence is hearsay:

http://www.gobloggingtips.com/bold-i...n-blog-posts/:

Thanks

{{ DiscussionBoard.errors[10649929].message }}

jipolis7

8 years ago

It has a visual impact and allows the reader to understand your content at a quick scan. As far as I know highlighting the keyword in text does make a difference for Google as well - nothing noticeable, but it's good to implement the practice.

Thanks

Signature

Make Your Blog A Traffic & Sales Magnet Worth $20 Now Free for Warriors!
= = = > CLICK HERE < = = =

{{ DiscussionBoard.errors[10650494].message }}

irawr

Banned 8 years ago

Edit: somebody pointed out I did not word this response correctly.

This isn't 1996.

Do you really think Google cares about the font weight of your keywords in the body of content? I mean whats next, using Times New Roman is a rank hack?

Yeah just write a 300 word article, then use Times New Roman font, boom, rank one. Easy Mode.

Like everything else, if you think it's appropriate to bold something, then go ahead and bold it. That's about the only way it's going to "help."

Thanks
2 replies

{{ DiscussionBoard.errors[10650505].message }}

paulgl

8 years ago

Originally Posted by irawr

This isn't 1996.

Do you really think Google cares about the font weight? I mean whats next, using Times New Roman is a rank hack?

Yes, google does indeed care about font "weight."

If you did not know this, well, it figures.

Now we know the rest of the story.

Many people mess up their pages by bolding, stronging, etc.
various words....

Google does not take into account each and every word on a page.

They would be silly to do so.

That's why density is for dense minds.
Article length is BS, unless you want google
to ignore the bulk of a page.

But h1, h2, title, bold, strong, emphasize, big, etc.,
well, now you're talking. Put that in
conjunction with where and when they are done,
and you are stumbling onto things that seem
to be secret.

Be very careful how you do it or it will be a disaster.

Google very much cares, and you should to.

Nobody in their right SEO mind would ever say different.

BTW: h1, h2 refers to size....read: weight

You are better off not bolding, etc. unless you are page tweaking.

So it indeed, "counts."

Paul

Thanks
1 reply

Signature

If you were disappointed in your results today, lower your standards tomorrow.

{{ DiscussionBoard.errors[10650585].message }}

irawr

Banned 8 years ago

Originally Posted by paulgl

Yes, google does indeed care about font "weight."

If you did not know this, well, it figures.

Now we know the rest of the story.

I'm not to argue with you. Rank a page on a new keyword, wait until it stops dancing, track it carefully, bold the keyword, watch what happens. If you've been doing this awhile, you know this is something that's very easy to test.

I realize this is something people have been arguing about for an eternity, but in this context it's not going to do much, if anything.

If it "does something" I've never observed it. In some situations it matters. (Way back in the day it seemed to work, like 2005.)

I'm not saying weight has no effect, I'm suggesting that "Bolding the Keyword in content" doesn't do anything I can detect, which is the exact question I directly responded to.

SO

Do you aspire to be the next Miranda Kerr, Kate Moss or Karlie Kloss? Do you want to get basked in limelight and the blinding flashes from cameras? Do you want to get dressed by the top-notch designers in the world and travel around the globe for the hottest fashion shows? Do you want to star in commercials and print advertisements? If yes, you are looking at the exact article to help you with that. Getting discovered will take time and energy, but make sure you do not give up on yourself. The following are some pointers on how you can get scouted by a modeling agency.

Doesn't do squat.

I will admit that my statement when take out of the context of the question asked is inaccurate, which I fixed.

Are weighted elements like h tags and title tags important? Obviously, I'm not suggesting otherwise, but bolding the text inside your h1 tag isn't going to improve your rank.

This conversation is why I knew I should have not responded to this.

We could argue about this endlessly for weeks, does non visual elements expressed in markup matter, absolutely, nobody will argue there. Easy to test.

What about visual elements where their expression in markup is depreciated? Uhm... You know can make text spin, blink, and change sizes with CSS right? I mean what kind of weight do you think that gets?

We could also sit here and argue all day long that it's DOM and not "weight" as well. Since none of us are Google engineers nobody knows for sure. But I'd be willing to bet that text inside root nodes of DOM trees are valued more and it has nothing to do with text styling. I mean Chrome does process pages that way so I don't think it's much of a stretch.

Thanks

{{ DiscussionBoard.errors[10650692].message }}

yukon Banned 8 years ago

Originally Posted by irawr

I mean whats next, using Times New Roman is a rank hack?
- Thanks
- 1 reply
{{ DiscussionBoard.errors[10650716].message }}
- irawr Banned 8 years ago
  
  Originally Posted by yukon
  
  Hang on, setting up tracking, going to go <strike> a bunch of my keywords.
  
  I'm going to back to screwing with CSS, I want to gouge my eyes out. I should have just sourced this ...
  
  Thanks
  
  {{ DiscussionBoard.errors[10650724].message }}

Elion Makkink

8 years ago

Originally Posted by spazz896

Yes or No?

I've seen conflicting data on this.
Is it maybe because the act of bolding 'text' is a plus factor not necessarily the having keyword bolded?

Yup it has impact, it's almost the same as a h1 heading. So be careful using bold words.

Thanks
1 reply

Signature

Cheers,
Elion Makkink

Become an SEO Hustler too at seohustlers.com

{{ DiscussionBoard.errors[10650557].message }}

irawr Banned 8 years ago

Originally Posted by Elion Makkink

it's almost the same as a h1 heading

I really doubt that.

I suggest you read the responses here:

http://webmasters.stackexchange.com/...ngine-rankings
- Thanks
{{ DiscussionBoard.errors[10650569].message }}

paulgl

8 years ago

Google wants to think like a human.....or at least try.

That's why most google-people will tell you to have
just one, yeah, just one h1.

Now why would that be?

Will having another muck things up?

Well, just as many other google-people
will tell you that IF your page warrants another
h1, then have two. Why?

Because you are making a page for people.

What does a person think when looking at a page,
whether it be print or web, and see a phrase
in bold letters?

Italics and underlines are for other purposes,
not necessarily to emphasize, but delineate
or inflect.

Bold is a different animal. So is strong, em, etc.

IF you use them in the WRONG places, your page
gets screwed up.

One can only assume that if you changed the size
of a word, to be bigger than h1, then it would be
more important to the reader, or at least get their
attention. Bingo.

We are talking here about IMPACT, not whether it puts
a page at #1 by itself. Only impact.

Bold certainly has an impact.

And like I said, nobody worth a dang in seo will ever tell
you differently.

I will bold the nail in the coffin of this nonsense, in bold:

Google wants webmasters to ENLARGE and INCREASE
the font size for their mobile-friendly pages.

If your font is not large enough, they are telling you that it
might no be that mobile friendly.

Of course they also tell you to put more space between links
and other things.

If you did not know this, again, shame on you.

Font size certainly infers "weight."

No impact? Hardly.

Oh yeah. Font color matters as well!

Every aspect of a font has potential impact.

Paul

Thanks
1 reply

Signature

If you were disappointed in your results today, lower your standards tomorrow.

{{ DiscussionBoard.errors[10650781].message }}

irawr

Banned 8 years ago

Originally Posted by paulgl

No impact? Hardly.

Oh yeah. Font color matters as well!

Every aspect of a font has potential impact.

Paul

Ok, I can't really respond and say much without starting an argument here so. Again, the thread was a question about bolding keywords. I actually did bold, my exact opinion on the matter, in my first response.

Which was

Originally Posted by irawr

Like everything else, if you think it's appropriate to bold something, then go ahead and bold it. That's about the only way it's going to "help."

I definitely think using bold to draw attention to important information is the correct way to use bold and I think it doesn't matter how Google scores that, because it increases the value of the content.

I don't think I have any content on any of my sites where there isn't some usage of bold, but I don't exclusively bold the keywords.

This is example of what I don't do.

There is no doubt that cancer and smoking go hand in hand and yet people continue to put their lives at risk by using the drug. Watching my sister die an agonising death against her desire to live warning others against the consequences of the habit is something I need to do. Cancer is an insidious disease that causes a lump to develop and then it grows forcing tissues to split apart and the bigger the cancer the greater the pain.Unless they understand what causes the pain those who use cigarettes or smoke other things are unaware of what they face. Putting it into perspective it's like a splinter of a huge chunk of wood imbedded in a muscle or organ. But it is far worse than that because the body becomes extremely toxic and the unexpected happens.

This is an example of what I do.

There is no doubt that cancer and smoking go hand in hand and yet people continue to put their lives at risk by using the drug. Watching my sister die an agonising death against her desire to live warning others against the consequences of the habit is something I need to do. Cancer is an insidious disease that causes a lump to develop and then it grows forcing tissues to split apart and the bigger the cancer the greater the pain.

Unless they understand what causes the pain those who use cigarettes or smoke other things are unaware of what they face. Putting it into perspective it's like a splinter of a huge chunk of wood imbedded in a muscle or organ. But it is far worse than that because the body becomes extremely toxic and the unexpected happens.

One way looks like spam and the other looks like were trying to draw attention to something important.

Are we good on this now?

Thanks
1 reply

{{ DiscussionBoard.errors[10650813].message }}

yukon

Banned 8 years ago

Originally Posted by irawr

Are we good on this now?

Is Helvetica better than Times New Roman?

Thanks
1 reply

{{ DiscussionBoard.errors[10650832].message }}

irawr

Banned 8 years ago

Originally Posted by yukon

Is Helvetica better than Times New Roman?

That's tough, I think so. Depends a bit on the niche.

Pro tip though. Comic Sans is straight rank hack. Ridiculous.

I mean if you just want to explode the SEPRSs, definitely Comic Sans.

And if you're an elite IMer making 100k a month and you've got a course you want to sell us, definitely use Comic Sans as your logo, it will just blow WF away...

I don't know if you saw that thread, that guy was ULTRA PRO. Video of him talking while he drove a Miata on his landing page and everything. Boom.

Thanks
1 reply

{{ DiscussionBoard.errors[10650843].message }}

yukon

Banned 8 years ago

Originally Posted by irawr

That's tough, I think so. Depends a bit on the niche.

Pro tip though. Comic Sans is straight rank hack. Ridiculous.

I mean if you just want to explode the SEPRSs, definitely Comic Sans.

And if you're an elite IMer making 100k a month and you've got a course you want to sell us, definitely use Comic Sans as your logo, it will just blow WF away...

I don't know if you saw that thread, that guy was ULTRA PRO. Video of him talking while he drove a Miata on his landing page and everything. Boom.

Dingbats ranking dingbats is a new SEO trend for 2016.

Thanks
1 reply

{{ DiscussionBoard.errors[10650866].message }}

irawr Banned 8 years ago

Originally Posted by yukon

Dingbats ranking dingbats is a new SEO trend for 2016.

In the future language will transform into emoji, so I'm going to try to rank

💩 , 💊 , and ☕

Edit: oh and 🍕 just to resell it.
- Thanks
{{ DiscussionBoard.errors[10651298].message }}

rm300

8 years ago

Originally Posted by spazz896

Yes or No?

I've seen conflicting data on this.
Is it maybe because the act of bolding 'text' is a plus factor not necessarily the having keyword bolded?

Bolding keyword is a bit of an old school practice, but there is still some advantage if one can use bolding <b> tag perfectly.

Thanks

{{ DiscussionBoard.errors[10650849].message }}

paulgl

8 years ago

People are mixing stuff up.

The OP asked if bolding has no impact.

The answer is rather simple.

Bolding does have an impact.

It can be positive, negative, or neutral.

To say it has no impact at all is hogwash.

Just as the same answer would be if someone asked,

"If I have white text will it have an impact?"

The answer is the same, almost.

It could be neutral or it could be negative.

No SEO person would ever say otherwise.

They would never say white text has no impact.

As far as fonts, you betcha it matters. Why?

Suppose you use some lame-o unredable font that
a browser can actually do. Person can't read the friggin
thing, and clicks back to the the search results.

If course we could have long arguments about
websafe colors, fonts, etc.

Again, anyone who does not know that what you
do to text matters, then shame on them.

And that runs the gamut from font size and indeed, type.

And to Yukon's joke about font style, people may be surprised
to learn that it indeed is a factor.

How? Because every font uses different spacing between letters.
Why does that matter? Because google may deem your font
style just does not have a correct amount of space between
letters, making it either undreadable not mobile friendly.

Browsers have a default setting and you might need to tweak it.
Yes, you can specify the space between letters either above
or below the baseline. That's why some pages you
visit have words overlapping in a mess.

And now you know. Font does matter.

It's all about using legible fonts.

Anyone who has been around this game long enough would actually already know all of this.

But I digress.

Paul

Thanks
2 replies

Signature

If you were disappointed in your results today, lower your standards tomorrow.

{{ DiscussionBoard.errors[10651450].message }}

irawr Banned 8 years ago

Originally Posted by paulgl

If course we could have long arguments about
websafe colors, fonts, etc.

Right and I'm not interested in that, so I interpreted the OPs question as such.

This is the SEO subforum, the topic is "Bolding Keyword in content has no impact!" and the question was

Originally Posted by spazz896

Yes or No?

I've seen conflicting data on this.
Is it maybe because the act of bolding 'text' is a plus factor not necessarily the having keyword bolded?

This question isn't actually English, so I interpreted the question as

Does Bolding your Keywords in content improve your rankings, yes or no?

And the answer is : No.

What you are discussing, has nothing to do with this question.

Originally Posted by spazz896

Is it maybe because the act of bolding 'text' is a plus factor not necessarily the having keyword bolded?

This is the question that you are answering, not me.

You see, there are two question marks, representing two questions, with two different answers.

I feel like I need to consult with a lawyer before answering a question on these forums...

I would never attempt to answer that question, I don't even know what that means. It doesn't even make sense. "not necessarily the having keyword bolded" Uhm, What??! Do you speak that person's first language and know what they were trying to say? Because I don't.

Can I go back to screwing with CSS now? Man...
- Thanks
{{ DiscussionBoard.errors[10651476].message }}

yukon

Banned 8 years ago

Originally Posted by paulgl

And to Yukon's joke about font style, people may be surprised
to learn that it indeed is a factor.

How? Because every font uses different spacing between letters.
Why does that matter? Because google may deem your font
style just does not have a correct amount of space between
letters, making it either undreadable not mobile friendly.

Browsers have a default setting and you might need to tweak it.
Yes, you can specify the space between letters either above
or below the baseline. That's why some pages you
visit have words overlapping in a mess.

And now you know. Font does matter.

It's all about using legible fonts.

Google is stripping out the CSS while scraping pages so the font is useless other than Google Fonts but that's strictly Google stalking the web (analytics), it's not ranking pages.

How in the world do you expect any webmaster to cater to every single device/browser/user? Which one is the magic font? Are you going to tweak all your traffics browsers for them?

Thanks
1 reply

{{ DiscussionBoard.errors[10651491].message }}

irawr

Banned 8 years ago

Originally Posted by yukon

How in the world do you expect any webmaster to cater to every single device/browser/user? Which one is the magic font? Are you going to tweak all your traffics browsers for them?

You could, but then which one does Google pick and isn't that cloaking? The functionality is built into ASP and it wouldn't be hard to implement in PHP/JSP. I mean heck, if you're a complete masochist you could do it in x86 assembly if you really wanted to.

Thanks
1 reply

{{ DiscussionBoard.errors[10651500].message }}

yukon

Banned 8 years ago

Originally Posted by irawr

You could, but then which one does Google pick and isn't that cloaking? The functionality is built into ASP and it wouldn't be hard to implement in PHP/JSP. I mean heck, if you're a complete masochist you could do it in x86 assembly if you really wanted to.

Lol, at the effort.

It's not ranking pages or generating sales, not caring...

Thanks
1 reply

{{ DiscussionBoard.errors[10651507].message }}

irawr Banned 8 years ago

Originally Posted by yukon

Lol, at the effort.

It's not ranking pages or generating sales, not caring...

Yeah I mean you would be better off writing a php script to detect if the agent is a bot and if it's not then look the IP up in maxmind, if it's not from California, 302 straight into an offer during certain hours of the day

I might have a few versions of said script.

There's a certain SEO strategy that pairs up with it really well.
- Thanks
{{ DiscussionBoard.errors[10651511].message }}

yukon

Banned 8 years ago

See what you guys started...

Count bold words and outbound links

Hello, somebody knows a software/site to scrape the body of .html, and count all tags <strong> and <b> (bold terms)...

Thanks

{{ DiscussionBoard.errors[10651569].message }}

brain12

8 years ago

I think you have to do it yourself manually.

Thanks
1 reply

{{ DiscussionBoard.errors[10651583].message }}

yukon Banned 8 years ago

Originally Posted by brain12

I think you have to do it yourself manually.

What If you pressed the automatic button?
- Thanks
- 1 reply
{{ DiscussionBoard.errors[10651585].message }}
- irawr Banned 8 years ago
  
  Ok so, I just setup a static front page for one of my sites. The index page has links to the content, the anchors are the keywords. I'm going to bold them just for Paul.
  
  Sidenote: why does Divi by default has so much horizontal padding? Like WHOA ... padding .... I could fit multiple banners in between two sections.
  
  Thanks
  
  {{ DiscussionBoard.errors[10651598].message }}

spazz896

8 years ago

Hi Guys,

Thanks for your answers!
When I updated to the new WF design, they requested I make a new thread, so that was my current question on my mind.... hence this post.

Thanks for responses!

The simple act of bolding the keyword could also effect bounce/time on site... which I didn't consider...

So I should really test.....

plain article vs
bolded word in article vs
keyword bolded in article.

and see what ranks...

Thanks for the help!

Thanks

Signature

My Blog BradleyBurnie.com

{{ DiscussionBoard.errors[10666016].message }}

fastreplies

8 years ago

Originally Posted by spazz896

Is it maybe because the act of bolding 'text' is a plus factor not necessarily the having keyword bolded?

Yes... 'Bolding Keyword in content has no impact!"
At least it's not suppose to have based on how crawlers see HTML

Surely no one would program Bots to go there to look for bold or italic or size 2 or red fonts
simply because Bots job is to find keywords, hyperlinks, meta-tags and other structural stuff.

fastreplies

Thanks

Signature

AMRAY Free Web Directory Since Year 2000
AMRAY List of Top 50 Web Directories <> Best 5 Web Directories Reviews

{{ DiscussionBoard.errors[10666242].message }}

Bolding Keyword in content has no impact!

Trending Topics

Check out DeepL Write

Newbie

How did you turn it all around?

best high quality crypto traffic.

What's the Best IM-Related Skill to Learn Today That Can Help in the Future?