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How do you know when to quit?

by shanecabob
8 replies
  • SEO
    • |
I was wondering if anyone knew some good deciding factors in when you should call it quits with a campaign. How long do you guys test and track before scrapping it? Is there any solid numbers to go by?
#quit
  • Profile picture of the author Solidsnake
    Banned
    Originally Posted by shanecabob View Post

    I was wondering if anyone knew some good deciding factors in when you should call it quits with a campaign. How long do you guys test and track before scrapping it? Is there any solid numbers to go by?
    For me, I will quit after 3 months of doing my best without any result.
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  • Profile picture of the author Solidsnake
    Banned
    Don't give up too early. You might miss the peak..
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  • Profile picture of the author JaturontThan
    Quiting the campaign when your ROI sucks !!!!

    It doesn't matter if it costs you $5 per click or not, it still worth it if you can covert more. This mean that the value per click is more.

    If you can make sure that the value per click worh more than just a click, then keep the campaign.

    If it turns out that the value per click is not good enough or you can't meet your ROI with that price, then stop the campaign.
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  • Profile picture of the author joshrodrigue
    I normally go 30 days before I can something.
    Signature

    Visit my blog at www.JoshRodrigue.com
    And You can follow me on Twitter

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    • Profile picture of the author Johnaxe
      I will let a campaign run for somewhere between 200 - 300 clicks and as long as I can at least break even I will keep it around and tweak it until it is profitable.

      Of course if after a few weeks I still can't turn a profit I will dump it. there are plenty more profitable markets to get into so I see no need in wasting months on something that might pan out when for the same time and energy you can usually hunt down and set up a few winners.
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      • Profile picture of the author LooseChange
        I agree with Johnaxe, 200-300 clicks is usually a good indicator of where the campaign is headed. In the end it's all about cost versus returns, so if you're promoting a $55 CPA lead offer and you're paying .50 per click, technically you're at a loss after 100 clicks if you're not converting at least once.

        I usually start tweaking my landing page when I'm at the 50% mark (ie: 50% of the commission as far as costs go). If that doesn't work, then maybe the offer you're promoting just plain sucks and you should start planning an exit strategy.

        Honestly, there's no set rules for exit strategies, the only way you will learn is by putting your hand on the fire and getting burned a few times.
        Signature
        I'm not promoting anything
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  • Profile picture of the author Terry Hatfield
    Really depends on how crappy the competition is.

    If they suck with bad ads that not at all on market then I don't quit.

    Terry
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