adwords account suspended and how you can avoid it

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For those unaware of recent days my adwords account was permanently suspended / where i got the dreaded email ( after inquiry as to my ads were not working ) that my account was suspended and i could no longer advertise / nor create any new accounts.

What a downer that email is and the problems it causes, so to help others understand further on how to avoid this dreaded email some further tips.

For those that have been following me / reading my guide you would know i have at best tried to keep up with every single thing possible to avoid getting banned / suspended on the big G, so when i got the email i was gutted to say the least, I was supposed to have a handle on everything.

Following this up i came to find i was suspended for promoting a clickbank site that was / how to build boats / boat plans.

This alone was a complete shock, i had stayed away from all of the known bad topics / love doctor, snake oil, MMO and all its variants, so how can how to make a boat get an account banned for life ?

Well lets take some new lessons in adwords and a hidden secret and that is an an affiliate using adwords / any ad network your account is not secure in that you have no control of how a vendor changes a site and as such if they change a site out while you are promoting it / you are without warning open to having your account suspended for life.

Next and further to that another unknown secret is this particular account was running over 100 q10 scores and another 100 q7 scores or better / nothing worse than that and on the surface all of the quality score boxes were ticked green.

You would think based on that you were safe / ? very wrong , because even though this is strong what you can not see nor know exists is does that site comply with googles terms and has it been disabled for advertising

Your keywords' Quality Scores are updated whenever a user's search
triggers them to serve. Although your build a boat site keywords currently
have Quality Scores in the neighborhood of 7/10 to 10/10, which would
normally qualify them as being of good quality, they are leading to a site
that is disabled for advertising
.
Now in inquiring about this the answer is as follows

However, there is not currently a way to check your site for compliance with the landing page quality policies before advertising. In order to evaluate the landing page quality of the site, I strongly recommend that you visit this section of our help center:

Additionally, you can always reach out to our team if you have any
specific concerns about a site and we'd be happy to review it for you. You can always contact us by clicking on the 'Contacting Us' link at the bottom of any Help Center page.
so we can see by this that even though with a good q score if G has deemed a site non G approved and marked as a site not suitable for advertising it will trigger the big G gun.

What caused all of this / simple the make a boat site decided to up the hype anti and make some claims that a one legged blind person hopping around on a banana skin could make these boats ( or lets say some creative copy was added to boost sales ) / this evoked this ruling that now even appears in the advertising rules

Inaccurate claims and deceptive content (includes certain types of competitive claims, generic superlatives
which tie in with this feedback gained /

> Misleading/Inaccurate
> Claims meaning:
>
> 1) the site cannot say it will work for everyone
> 2) cannot say the product is "Fool Proof"
> 3) Basically cannot over-hype the product's ability in any way
which brings us all back to square one where people knew in a way what may get them banned now opens up a can of worms as you are 1 open to a vendor now if promoting affiliate products making changes you do not know about affecting your account and 2 never really knowing if a site is considered not suitable to advertise on in the first place to further complicate things.

For me it was good news as i was one of the rare handful of people able to have my account fully reinstated and un suspended

Hello Pete,

I am glad to let you know that your account has been unsuspended and I've submitted an evaluation request for the landing page. You'll receive an email from me shortly regarding the results.

Sincerely,
name here
The Google AdWords Team
so the wash up for anyone who wants to keep their adwords account i see a few things and it is your call / but first i no longer promote affiliate products and doubt i ever will again / an adwords account is far more valuable than a few bucks from CB and i will now focus on a safe lead gen option with adwords where i control the sites being promoted and not some cowboy who does not care if he burns a round of affiliates.

Or if you are going to promote affiliate stuff the next big thing for those unsure is to send in and get a site / page checked by G as per the instructions above if at all unsure if that page / site is unsafe for promotion / these dud sites must be flagged and the last thing you want is to walk in and promote one.

I will still promote CB but that will now be done all with organic traffic, and lastly for those who think affiliate managers out there in CB world / (well the boat one at least / not all / most are probably very good ) here is the very wrong advice given out by mr boat / names changed

Play safe with G
Pete

Hello Pete

Adwords doesn't allow direct linking anymore.
You could use a review page - and you won't have any issues.


The easiest way to direct link I find is to forward a domain name you purchase from godaddy.com ... Basically you find a product and if its name is www.myproduct.com you go to godaddy and purchase www.myproductz.com or something similar then in your domain settings you go to forwarding and insert your affiliate URL in to the forwarding address click 301 permanent and also click masking and then you are direct linking for once off $10.

Also google recognises this as a separate URL and you do not compete with all the other direct linkers out there which give you a much higher quality score and cheaper links.

Regards,
Name - affiliate manager
name, I appreciate your feedback,
And although you mean well, you are misinformed and are unaware of the rules, adwords does and prefers direct linking, any notion it does not prefer or allow direct linking is false and any advice to that affect is wrong, period. Please do not give people information that is wrong.

You are also not reading what has happened, my account was banned for life, i could not operate even if wanted to with a review page, in fact a review page itself is bad advice as it indicates to build a page / skinny site, which is no longer allowed by Google, you must build a land site.

Again it would be wrong to give people that information, so that is two strikes out of 3, then i look at your last offer of advice and you now say to use a masked domain name to direct link to your site, this is clearly against Google's terms and conditions, yet you openly suggest we do this, and as such would amount to an account being suspended if caught, that makes 3 / 3 advice offerings from you as the affiliate manager that is wrong and possible the reason why so many accounts get banned because of bad advice from people like you.

Let me spend a penny and explain this for you so you no longer hurt any further people from promoting your site that choose to use SEM as a marketing medium,

1. you site is non compliant with Google's terms, this means that regardless if you direct link ( which is allowed ), you build a land site not page ( which is allowed ) or you use a masked domain name ( which is not allowed ) they all will have their accounts suspended / period because your site itself is non compliant.

2. you need to if you wish to promote SEM as a creative on your site remove all indications as below from your sales page as indicated by Google to me in relation to your site

> Misleading/Inaccurate
> Claims meaning:
>
> 1) the site cannot say it will work for everyone
> 2) cannot say the product is "Fool Proof"
> 3) Basically cannot over-hype the product's ability in any way

3. If you can not do away with the hype you need to remove the SEM creative from your site / or warn all people wishing to use this creative, as you would be knowingly subjecting future account holders to suspension of their accounts.

name, i am happy to send all correspondence to you regarding your site and the bans placed on it by Google should you doubt anything i have said, and i am sure now with the correct information regarding SEM you will be able to make the changes needed to prevent further people from loosing their accounts, I can also give you reference numbers should you wish to chat with Google in regards removing the hype from your site if you are still unsure.

Lastly missing from your post is a sorry from your company that a persons account was suspended, this almost pulled down an entire business and yet your reply only highlights further the level of understanding by what seems a common problem with affiliate managers at at many levels when dealing with SEM promotion and the lack of desire or understanding to correct bad practices and advice from people such as yourself in this industry, these bad practices see people banned every day yet the site owners, the affiliate managers and the SEM all walk away with a blind eye as you send more innocent affiliates to the suspension chambers in your quest and greed to earn a few more $

I trust now you will correct you sites promotion to fall into line with good affiliate practices for those using SEM as you move forward

Pete

#account #adwords #avoid #suspended
  • Profile picture of the author thebitbotdotcom
    Excellent post. Where can you submit a landing page to Google for review?
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    • Profile picture of the author tryinhere
      Originally Posted by thebitbotdotcom View Post

      Excellent post. Where can you submit a landing page to Google for review?
      Additionally, you can always reach out to our team if you have any
      specific concerns about a site and we'd be happy to review it for you. You can always contact us by clicking on the 'Contacting Us' link at the bottom of any Help Center page.
      yep grab the contact us link in the help section of adwords then fire in the page / site and probably ask for a review to see if it safe to use with an adwords promotion and is not disabled for advertising.

      cheers
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  • Profile picture of the author Lucid
    Pete, sorry your account got banned. Good of you to let others know of potential pitfalls to avoid, despite being upset (not a strong enough term I'm sure) at what happened. That's what this community is all about, exchanging information.

    We learned two things from your post, actually quite a few things. One, Google doesn't like overhyping of products. Two, you can get your account back. Three, most affiliate sites don't know anything about PPC so it's best to verify what they may say about the subject. Better yet, go straight to the source, Google. Four, even if you plan to direct link, carefully analyze the landing page to make sure it will satisfy Google's rules. Finally, five, monitor the page because any change still makes you subject to the rules. Either monitor the page every week or get the merchant to tell you of changes or, as you did Pete, inform them that you are using Adwords and of the rules so that you, and possibly their other affiliates, don't get a nasty surprise.
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    • Profile picture of the author tryinhere
      Originally Posted by Lucid View Post

      Pete, sorry your account got banned. Good of you to let others know of potential pitfalls to avoid, despite being upset (not a strong enough term I'm sure) at what happened. That's what this community is all about, exchanging information.

      We learned two things from your post, actually quite a few things. One, Google doesn't like overhyping of products. Two, you can get your account back. Three, most affiliate sites don't know anything about PPC so it's best to verify what they may say about the subject. Better yet, go straight to the source, Google. Four, even if you plan to direct link, carefully analyze the landing page to make sure it will satisfy Google's rules. Finally, five, monitor the page because any change still makes you subject to the rules. Either monitor the page every week or get the merchant to tell you of changes or, as you did Pete, inform them that you are using Adwords and of the rules so that you, and possibly their other affiliates, don't get a nasty surprise.
      well i can agree with with you champ, what would be nice is affiliate sites / vendors that use ppc as a creative / perhaps get approval for the page / site and post a copy of that approval next to the creative and then also allow people to opt into an automated alert email for any impending changes.

      a term for this change if any is SEMDOC or search engine marketing duty of care by these vendors, but i think for a long while yet all we will get is many more affiliates with banned accounts until correct practices change.

      long term i see vendors suffering if they do not make the change as affiliates learn they can make just as much if not more safe money using ppc outside of the traditional square with normal business lead gen options / not risking their account in any way.
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  • Profile picture of the author Lucid
    Here's an interesting post I just read in another forum by someone in the same predicament.

    A couple of things there might be able to help others. First, the Google rep saying that deleting the campaign will have no effect. This surprises me if true. Basically, the guy is screwed because he can't change the landing page himself. Although the solution would be to contact the merchant and explain the situation.

    The second thing is that you can email Google and ask to tell you if the landing page is suitable. I think that is good advice before promoting any product. However, like I said before, the page can change in a way that violates the rules so you have to keep on top of things.
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    • Profile picture of the author tryinhere
      Originally Posted by Lucid View Post

      Here's an interesting post I just read in another forum by someone in the same predicament.

      A couple of things there might be able to help others. First, the Google rep saying that deleting the campaign will have no effect. This surprises me if true. Basically, the guy is screwed because he can't change the landing page himself. Although the solution would be to contact the merchant and explain the situation.

      The second thing is that you can email Google and ask to tell you if the landing page is suitable. I think that is good advice before promoting any product. However, like I said before, the page can change in a way that violates the rules so you have to keep on top of things.
      i feel for that guy i really do, it rips your guts out and guess what he was promoting a woodworking site
      it simply sells woodworking plans
      / I was promoting how to build a boat.

      Currently i could show people a hundred if not many hundreds of sites on CB who have SEM creative for affiliates to use who would if they used them would have their account banned / this is just blind negligence by those vendors trying to get an extra sale with no care for the affiliate

      but now we are seeing here accounts being banned for promoting how to build a boat and how to do woodwork, and these bans are due to the death knock on the door of those sites by google and as such if you are promoting them / bam goodbye you are finished

      I am not here to say what is right or wrong but clearly anyone now using this creative with the CB connection or the like must at least take warning, what will be next / how to make a cake ?

      / thanks for that link / feel free to link them in here if your a member there
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  • Profile picture of the author tryinhere
    Sarah N.: It essentially means that there's claims made about your product, within your site, which are not realistic and do not accurately convey the benefits of the product. Just so you're aware, this is a reactively monitored policy, meaning that we take action on sites based on complaints received from users and publishers.
    Marius: now i'm confused...
    Sarah N.: We've suspended the account because of complaints we've received about your site, saying the claims about your product are inaccurate or misleading to the user.
    this part of that link posted by lucid has me thinking as i also had a similar reply, now with CB having a 60 day money back guarantee what are the ods G would get more than one complaint in a year on a site ?

    as most people would say ok i purchased how to build a boat and yes it has boat plans ? but if not CB has very clear 60 day refund policies as we all know and as such the likely hood of any customer needing to throw arms up and run to G would be slim.

    So how would you come at this and get what was a good customer experience or not with a clickbank product ?

    Yes it's simple you sit blind freddy in the corner and you say to him tell go through those sites and let me know which ones have a refund rate over xyz % / and that ladies and gents would be how if was sitting in the big chair at G ads is how i would calculate if a product met a good customer level, and what ended up in the black book.

    but i am tired so maybe i am over imaginative ? / so long at it remains it can be worked out easy it would be in play and hands G on a plate exactly what is acceptable or not. scary if you think a little deeper as well.
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