PPC Advertising Question
- SEO |
I'd basically like to know how many leads I should be getting per dollar spent. What should I shoot for??
For example, I did some advertising on one site and I spent $100 on a campaign. I ended up with about 120 new subscribers so I was over a lead per dollar. I've since repeated the same campaign and I'm more at 50 or 60 new subscribers per $100 spent.
I switched to banner advertising on this same site and I got over 500 clicks to it and 80 new subscribers, and spent $100. The site is very targeted to my niche. Problem is they use a CPM model and I blew through $100 in less than a day. If I spend a lot on this site, I could really build my list fast.
Is a lead per dollar spent good? Or should I be shooting for more?
Jean Paul a.k.a AdwordsMogul
PHPDevelopers.net - Top of the range PHP developers
⇉ Easy Link Saver - Are you tired of the pain of constantly searching for your affiliate links? ( Chrome extension - FREE )
Jean Paul a.k.a AdwordsMogul
PHPDevelopers.net - Top of the range PHP developers
⇉ Easy Link Saver - Are you tired of the pain of constantly searching for your affiliate links? ( Chrome extension - FREE )
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