Insurance Keywords Add Big to Google Profits
- SEO |
Insurance is adding big bucks to Google's profitability, according to new research released today.
After Google posted impressive profits for the second quarter 2011, almost $7 billion, Word Stream, a Boston, Mass.-based provider of search marketing software, embarked on a study to find out what keyword categories fetched the highest costs per click in Google AdWords pay per click advertising (PPC). And the keyword "insurance" took the top spot, by a large margin.
"Insurance was the winner by a landslide"
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