Why does Approximate CPC fluctuate with exact/broad in adwords?

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  • SEO
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I am doing some keyword research and I am wondering why a keyword that pays the publisher or costs the advertiser 1.45 in broad only costs/pays .45 cents in exact search. I am doing research for niche sites and confused at the pricing drops.
#adwords #approximate #cpc #exact or broad #fluctuate

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