You see, this is why Google call your %&*&*% niche site "webspam", and I don't blame them

26 replies
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I was just following the trail of tiered backlinking from some pingback spam on a site of mine and found this really "hot niche".

See, if you are a football fan in Europe you will know that the Euro 2012 European Championship is coming up very soon. You might even want to watch "Euro 2012 streaming".

When you Google for that phrase, check out the exact-match .org and .info halfway down the page.

This is exactly the sort of insipid BS Google is trying to get rid of - pages and pages of ridiculous keyword-stuffed waffle, which has NO intention of providing the information or service that the searcher went to the site for. You could search those sites all day and you would not find a "Euro 2012 stream", nor do they have any intention of providing one.

You know, when people moan that their sites got hit by Panda or whatever, 9 times out of 10 I imagine that this is what those sites look like...

I expect most visitors will eventually bounce back to Google and click the "Block all results from this domain", and then in the next Panda refresh the owner will come here moaning about how Google slapped their stellar site with "brilliant, original content" on it .

(*RANT OVER* - it's really not about the football, I'll just watch that on regular telly )
#%andand% #blame #call #google #niche #site #webspam
  • Profile picture of the author scottmacair
    I know this is a controversial thing to say here but I love Penguin. Spamming is low and should be penalized in my opinion.

    I'm all for quality sites with quality content that rank for these reasons.

    I do however feel sorry for many marketers who have tried to promote their sites with advice that is just bad and now their sites have been slammed.
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    • Profile picture of the author markowe
      Originally Posted by scottmacair View Post

      I do however feel sorry for many marketers who have tried to promote their sites with advice that is just bad and now their sites have been slammed.
      Sure, there is a lot of that. But even among those people, how many of those sites are REALLY THAT GOOD?

      I mean, I will be the first to admit it, I used to produce those XFactor-style niche sites. John XFactor used to claim that "writing was his passion". Well, I never saw anything he wrote on a niche site of his, of course, but I sure as hell know most of the XFactor spam his method spawned was absolute crap. Articles that just go waffling round and round in circles and don't tell the visitor anything they really wanted to know. I GUARANTEE you MOST of the sites that have got slapped recently were of that ilk, while a minority, I agree, may have been legitimate sites that got bad SEO advice and are paying the price for that now...

      I am no Google evangelist, I am sure they have got it wrong some of the time, but most IMers content is not HALF as stellar as they think it is.
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      • Profile picture of the author scottmacair
        Painful to admit but I think you're right.

        The focus should be on outstanding content with real search value. Personally the way i test all of my links is to read the content and ask myself if someone reads this does it offer value to the searcher? - if not then I won't publish it; I'm not into pumping out rubbish just for the sake of links.

        Regarding the content on may own sites I try to make this as useful and informative as possible hopefully giving the searcher value. Less and less of my time is spent building links and more and more I focus on the content.

        Link building is what people emphasize when they can't / don't offer outstanding content.
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        • Profile picture of the author markowe
          Originally Posted by scottmacair View Post

          Painful to admit but I think you're right.

          The focus should be on outstanding content with real search value. Personally the way i test all of my links is to read the content and ask myself if someone reads this does it offer value to the searcher? - if not then I won't publish it; I'm not into pumping out rubbish just for the sake of links.

          Regarding the content on may own sites I try to make this as useful and informative as possible hopefully giving the searcher value. Less and less of my time is spent building links and more and more I focus on the content.

          Link building is what people emphasize when they can't / don't offer outstanding content.
          Yes - now I just know Mike Anthony is going to jump in here and say backlinking still rules and how he can beat out any of our non-backlinked sites in a heartbeat with some high-PR backlinks. And that's as maybe - my jury is still out on whether I can rank for anything competitive purely on the strength of content. But I AM finding it is a WHOLE LOT easier to rank decent content, and it just takes the focus off all that agonising backlinking, and especially the spammy automated side of it.

          I think your criteria is good - can you REALLY read your own content and say with all honesty, "this is exactly what the searcher would be looking for"? I just don't think most niche-site builders would know good content if it hit them round the head. There is a LOT more to quality content than just "Hey, I paid $5 for that article!" Those who can't see that are going to get left behind which, as sackboy127 says, does have its benefits...
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          • Profile picture of the author scottmacair
            Originally Posted by markowe View Post

            Yes - now I just know Mike Anthony is going to jump in here and say backlinking still rules and how he can beat out any of our non-backlinked sites in a heartbeat with some high-PR backlinks. And that's as maybe - my jury is still out on whether I can rank for anything competitive purely on the strength of content. But I AM finding it is a WHOLE LOT easier to rank decent content, and it just takes the focus off all that agonising backlinking, and especially the spammy automated side of it.

            I think your criteria is good - can you REALLY read your own content and say with all honesty, "this is exactly what the searcher would be looking for"? I just don't think most niche-site builders would know good content if it hit them round the head. There is a LOT more to quality content than just "Hey, I paid $5 for that article!" Those who can't see that are going to get left behind which, as sackboy127 says, does have its benefits...
            I wouldn't want to try and win a debate with Mike - he's pretty sharp, however i'm gonna stick my neck out and say:

            The best way to promote a site is with quality content that attracts it's own links. I don't have any issues with link building services - link builders have a skill and some, like Mike Anthony, do a very good job of it but to try and promote rubbish that is completely against the grain of search quality is pointless in my opinion. Sure if you're a professional link builder and people pay you to build links then this works out great for the link builder - that low quality content will need plenty of work to gain and maintain decent rankings without tripping any filters or flags along the way. For the site owner, they're probably gonna have to pay out a constant stream of money to buy links and most of the time it's just not sustainable.

            I generally like to approach SEO on 80/20 basis. I spend 80% of my time on the content and then 20% on link building and other SEO activities.
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  • Profile picture of the author sackboy127
    These updates usually mean that a lot of wannabe SEOers consider being slapped as complete failure and thus they just give up and quit, which means less competition for us!

    Nonetheless, I do hope they'll find success elsewhere.
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    • Profile picture of the author markowe
      Originally Posted by sackboy127 View Post

      These updates usually mean that a lot of wannabe SEOers consider being slapped as complete failure and thus they just give up and quit, which means less competition for us!

      Nonetheless, I do hope they'll find success elsewhere.
      Yeah, I do welcome the bar being raised - I think that's got to happen eventually, the barrier to entry has been way too low (not that a very large proportion of people ultimately succeed in IM/SEO, but a lot sure get into it).

      Generally, despite mistakes along the way, it does seem that the Google algos are beginning to really learn to identify some of the signals that indicate quality content/sites and flush out the crap.

      It will never be perfect of course, people will say, well there will always be ways to game Google, and that is probably true, but Google don't need to eliminate those altogether, they just need to raise the bar so that most people can't jump on board. I just worry, not that SEO will die (as is so often predicted on forums), but that it will become too expensive/time consuming to implement for all but big business - which is another way of saying that big brands will be favoured...
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  • Profile picture of the author WraithSarko
    Im new at this so I don't expect anyone to listen to me... but

    I keep hearing that content is king with google now. I keep hearing write for the user.. don't worry about keywords.

    "Googlebot" wants quality now!

    if any of this is true, how is that trash ranking on the first page?
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    • Profile picture of the author scottmacair
      Originally Posted by WraithSarko View Post

      Im new at this so I don't expect anyone to listen to me... but

      I keep hearing that content is king with google now. I keep hearing write for the user.. don't worry about keywords.

      "Googlebot" wants quality now!

      if any of this is true, how is that trash ranking on the first page?
      The algorithm is never perfect and some low quality stuff always get through but generally google are good at putting quality content first. Part of google's difficulty is they have to keep tweeking the algo to counter the various and often inventive spamming techniques that in some cases allow people to rank content that should not rank.
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    • Profile picture of the author markowe
      Originally Posted by WraithSarko View Post

      Im new at this so I don't expect anyone to listen to me... but

      I keep hearing that content is king with google now. I keep hearing write for the user.. don't worry about keywords.

      "Googlebot" wants quality now!

      if any of this is true, how is that trash ranking on the first page?
      I agree it can seem like that, and there is still probably a lot of dodgy stuff ranking on page one, though the examples I gave probably haven't even been through a Panda update yet, and they have such low competition they rank by default. OR, they are still using some serious linking techniques that work, even despite the crappy content.

      But I'll tell you, plenty of niches I was following got totally cleaned out of thin/microniche-type content. The fact is the majority of microniche sites were propped up with low-quality links, so that was an additional easy footprint to target.

      For example, Google "online French course" - page one used to be dominated by crappy niche sites, little more than doorway pages, promoting the (very lucrative) Rocket French affiliate program. They are ALL wiped out, and page one is full of authority sites.

      Put it this way, sure it's possible to still rank crap content, but Google are making it more and more a short-term strategy...
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  • Profile picture of the author WraithSarko
    when you say they havent been slapped by panda yet, does that mean google's algorithm only affected sites that were up and live when it was implemented?

    That can't be the case can it?

    If so, everybody just rebuilds the same way until the next slap.
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  • Profile picture of the author WraithSarko
    Also, Scott n Markow..do either of you guys have a writing background?
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    • Profile picture of the author markowe
      Originally Posted by WraithSarko View Post

      when you say they havent been slapped by panda yet, does that mean google's algorithm only affected sites that were up and live when it was implemented?

      That can't be the case can it?

      If so, everybody just rebuilds the same way until the next slap.
      Well, the Google algorithm is constantly chugging away, but the Panda and Penguin updates are known to be special refreshes that apply a particular algorithm across the entire SERPS at a scheduled time, the reason probably being that they (currently) require way too much processing power to be able to run on an ongoing basis (someone feel free to correct me on that).

      So yes, I believe that technically you could create a site in between Panda refreshes that could rank for a short time (a VERY short time) and then get slapped when the next one came along. Sure. Though why would you?

      Originally Posted by WraithSarko View Post

      Also, Scott n Markow..do either of you guys have a writing background?
      Depends what you mean - I have never been professionally employed as a writer but I am UK university educated, well-read, have DONE a great deal of writing in my time at academic and other levels and have a good idea what constitutes "good content", or at least what constitutes well-written English.

      However, I do NOT, for example, consider myself a particularly good copywriter, for example when we are talking about sales/squeeze pages, as those are completely different animals!

      Also, I still outsource a lot of content, just because I don't want to spend all my time writing, but I have found a handful of GOOD writers from whom I can extract the kind of content I want on my sites.
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    • Profile picture of the author scottmacair
      Originally Posted by WraithSarko View Post

      Also, Scott n Markow..do either of you guys have a writing background?
      I don't have a writing background but what is needed here is not exquisite use of grammar but more content that at least meets the searchers needs and where possible exceeds expectations.

      Content is any medium used to communicate desired information to a searcher for example: text, video, images etc etc.

      I'm sure if people used most of the time they put into mind boggling link building schemes for content development they would do quite well.
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      • Profile picture of the author wilsonm
        Originally Posted by scottmacair View Post

        I'm sure if people used most of the time they put into mind boggling link building schemes for content development they would do quite well.
        With link building everything is laid out for you to follow, the same can't be said with content. Also link building is relatively cheap then providing content that people are actually seeking. With the "Euro 2012 streaming" keyword, if someone is to actually provide what the user is seeking, what is the actual cost of that? I would have thought many are not in a position to enter that market.
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        • Profile picture of the author markowe
          Originally Posted by wilsonm View Post

          It was interesting to look at the backlink structure of these sites. Seem to have a few social bookmarks along with a few other links. One link is from:

          Travel tips

          What blog network is this?
          I don't know but it's kind of not the done thing to "out" people's blog networks

          Originally Posted by wilsonm View Post

          With link building everything is laid out for you to follow, the same can't be said with content. Also link building is relatively cheap then providing content that people are actually seeking. With the "Euro 2012 streaming" keyword, if someone is to actually provide what the user is seeking, what is the actual cost of that? I would have thought many are not in a position to enter that market.
          Exactly what I mean - but if you haven't got anything to offer then WHY make a site about it?!

          Originally Posted by wilsonm View Post

          The fact that these sites are ranking is not exactly putting Google in a good light is it? It just shows even with the roll out of Penguin, they are still crap.

          Anyway, the term "Euro 2012 streaming" this is a very obvious example. The person is seeking to watch football games from the Euro 2012 championship but these sites are presenting a crappy article. But in other situations, how do you know wheather an article or something else is what the person is really seeking?
          Well, agreed, the example I gave shouldn't be ranking, but I addressed that above - low competition, backlinks - doesn't mean those sites will survive the next update.

          As for whether the content meets what the searcher was looking for, there are all kinds of metrics that I am SURE Google is using nowadays - some of them needing Analytics installed, some not. People were in denial 6 months ago that bounce rate is one of them - I don't see many doubting it now.

          - Bounce rate
          - Time on site
          - Behaviour on site
          - Social sharing (hard to game natural sharing patterns)

          Plus I think Panda addresses a lot of on-page stuff that is common to microniche sites (boring template etc. etc.)

          A lot of people won't agree with any of this. That's absolutely fine by me, forget I said anything
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      • Profile picture of the author styledoesmatter
        Originally Posted by scottmacair View Post

        I don't have a writing background but what is needed here is not exquisite use of grammar but more content that at least meets the searchers needs and where possible exceeds expectations.

        Content is any medium used to communicate desired information to a searcher for example: text, video, images etc etc.

        I'm sure if people used most of the time they put into mind boggling link building schemes for content development they would do quite well.
        Are you sure about that? I've made sites with incredible content re: my passion and what I studied for years and sites with nonsense content about how to choose a vacuum cleaner. Those with the "mind boggling" link building schemes got 50x the traffic of the HQ site.
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        • Profile picture of the author markowe
          Originally Posted by styledoesmatter View Post

          Are you sure about that? I've made sites with incredible content re: my passion and what I studied for years and sites with nonsense content about how to choose a vacuum cleaner. Those with the "mind boggling" link building schemes got 50x the traffic of the HQ site.
          Well, we're back to the old content ("build it and they will come") vs. SEO debate - I didn't really want to get into that because I think it's a non-argument and no-one here is claiming you can JUST rank on content.

          In fact I tried an experiment where I wrote the absolute best possible article I could on a particular subject, but the main keyword has a fair amount of competition (100,000 searches and a 100 million competing pages). I mean, I went out of my way to better ANY article out there, especially those on page one. I wrote the awesomest, most informative, most useful bit of content out there!

          But the site is not even in the top 1000! Well, I know, I shouldn't act so surprised

          So I will be the first to admit, "build it and they will come" does not work quite that simply. All we are saying is the game is changing, Google is getting better at weeding out crap, and good content sure as heck doesn't do you any HARM, and will only benefit you going forward.
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  • Profile picture of the author WraithSarko
    well then maybe that's what everybody means when they say good content, they really mean well written.

    Imo, "good content" is whatever converts
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    • Profile picture of the author markowe
      Originally Posted by WraithSarko View Post

      well then maybe that's what everybody means when they say good content, they really mean well written.

      Imo, "good content" is whatever converts
      Well actually no, I am not claiming good content means well written at all - sorry for the misunderstanding, I was just explaining my own background.

      I believe the ultimate definition of "good content" as defined by Google is "the searcher found what they were looking for". That's it. And most of the recent changes are really just aimed at determining that.

      Google's entire business model depends on people trusting their search engine - anyone who claims that they would sacrifice that JUST to favour big brands or JUST to increase Adwords revenue just doesn't understand that and is just repeating the same old conspiracy theory.

      The day Google stops delivering what the searcher is looking for to any great extent is the day they get into serious trouble because their entire empire rests on search.
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  • Profile picture of the author paulgl
    And because BS gets through, the whiners whine about the fact that their BS has been deleted...."Sniff.....if this person's crap is on page one, then my crap should be #1!"

    Content is not king, however. People quote google way out of context.
    They focus on one phrase instead of the meaning. Sort of like how people
    use The Bible to prove their point. Any verse, anywhere, out of context,
    can say just about anything...

    Paul
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  • Profile picture of the author IM Ash
    Agreed! Many IMers do not focus on the most important factor when building sites and that is user-experience... Making quick money seems to be the goal of too many people instead of actually thinking long-term.

    Google have also been clamping down on the dozens of marketers who have been mass building coupon related sites for Adsense profits. What is common with most of these sites is that they do not offer any coupons but rather information about how awesome coupons are to save money... duh

    Seriously this term internet marketer is kinda derogatory to me these days.
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    • Profile picture of the author markowe
      Originally Posted by IM Ash View Post

      Agreed! Many IMers do not focus on the most important factor when building sites and that is user-experience... Making quick money seems to be the goal of too many people instead of actually thinking long-term.

      Google have also been clamping down on the dozens of marketers who have been mass building coupon related sites for Adsense profits. What is common with most of these sites is that they do not offer any coupons but rather information about how awesome coupons are to save money... duh

      Seriously this term internet marketer is kinda derogatory to me these days.
      Yes, that coupon sites example is another good one. "Many people these days are looking for coupons. Coupons are a very good way to save money so it is not surprising that people want to find coupons..." bla bla bla zzzzzzblggghhhhh...

      I am not sure I would go as far as to call them Internet marketers... Just opportunists - it's blackhat really, in fact even many blackhatters have some sort of code of conduct about not scamming people, which is all this is really...
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  • Profile picture of the author wilsonm
    Originally Posted by markowe View Post

    See, if you are a football fan in Europe you will know that the Euro 2012 European Championship is coming up very soon. You might even want to watch "Euro 2012 streaming".

    When you Google for that phrase, check out the exact-match .org and .info halfway down the page.

    This is exactly the sort of insipid BS Google is trying to get rid of - pages and pages of ridiculous keyword-stuffed waffle, which has NO intention of providing the information or service that the searcher went to the site for. You could search those sites all day and you would not find a "Euro 2012 stream", nor do they have any intention of providing one.
    The fact that these sites are ranking is not exactly putting Google in a good light is it? It just shows even with the roll out of Penguin, they are still crap.

    Anyway, the term "Euro 2012 streaming" this is a very obvious example. The person is seeking to watch football games from the Euro 2012 championship but these sites are presenting a crappy article. But in other situations, how do you know wheather an article or something else is what the person is really seeking?
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    • Profile picture of the author wilsonm
      It was interesting to look at the backlink structure of these sites. Seem to have a few social bookmarks along with a few other links. One link is from:

      Travel tips

      What blog network is this?
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  • Profile picture of the author Robin Hardesty
    My understanding is that Google is going back to the model they used with PPC and applying it to organic.... user experience, time spent on site, and good content. News sites seem to be the new trend.
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