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YouTube SERPs vs Google SERPs

by smodha
8 replies
  • SEO
    • |
Hey WF,

I'm doing really well with ranking YouTube videos however I have noticed something a bit peculiar.

I have a video ranked #3 on Google but only #11 on YouTube. The video ranked #1 in YouTube SERPs isn't anything special. A few backlinks and about 2K views.

I understand there are specific metrics with YouTube videos like Thumbs Up, Likes etc but if my video is super relevant in Google SERPs it should be reflected in YouTube right? I don't understand the extremes.

What are your thoughts?

Sanj.
#google #serps #youtube
  • Profile picture of the author Simin
    I don't playing with youtube rank before, Thanks for your share that:
    "The video ranked #1 in YouTube SERPs isn't anything special. A few backlinks and about 2K views."
    Really appreciate it
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  • Profile picture of the author smodha
    I should also add that my competitor ranked #1 in YouTube is ranked on page #4 of Google.
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    I Sell What People Want. The Money Is A Bonus..
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    • Profile picture of the author paulgl
      Forget about "google.com." The vast majority of video searchers,
      do so from youtube, or using the youtube search on google.com.

      Logically speaking, nobody searching on google.com web search
      really wants a video. That's why they are shown sparingly, unless
      the search just cries out for it. I would also imagine that those
      videos' position is not set in stone.

      Don't build backlinks to youtube. They are really backlinks to
      just that. Youtube. The page they are on is created dynamically,
      and is not really a webpage in the true sense of the word.

      Build links to your youtube channel. Now that is a backlink.

      Embed the video, SEO that page, and build links to it.

      Paul
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      If you were disappointed in your results today, lower your standards tomorrow.

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      • Profile picture of the author Bambu
        This is bad advice. If you are a newbie. I urge you to disregard it.

        Most SERPs have a slot of two saved for YouTube videos. Ranking a video for these slots is very easy.

        Why would Google do this you ask? To keep you on Google properties longer so you are more likely to click an advertisement.

        YouTube videos respond very very well to building backlinks DIRECTLY to them. Since YouTube is an authority website, you can blast the crap out of your video. Go crazy. SPAM words well.

        Video views, likes, and comments also seem to help for ranking within YouTube. For Google SERPS with no YouTube videos, there is a good chance you can rank with just views alone and high onpage KW optimization.

        I have ranked for many medium competition keywords using YouTube video and tons of SPAM.

        And you are wrong about people who do searches in Google not looking for video results. I see exceptionally high CTRs for some of my YouTube videos, because of the video image they are given in the SERPs.

        For me it is the exact opposite, I don't care much about YouTube searchers. I care about Google searches.

        Originally Posted by paulgl View Post

        Forget about "google.com." The vast majority of video searchers,
        do so from youtube, or using the youtube search on google.com.

        Logically speaking, nobody searching on google.com web search
        really wants a video. That's why they are shown sparingly, unless
        the search just cries out for it. I would also imagine that those
        videos' position is not set in stone.

        Don't build backlinks to youtube. They are really backlinks to
        just that. Youtube. The page they are on is created dynamically,
        and is not really a webpage in the true sense of the word.

        Build links to your youtube channel. Now that is a backlink.

        Embed the video, SEO that page, and build links to it.

        Paul
        Signature
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  • Profile picture of the author yukon
    Banned
    There's a huge percentage of web pages on the net that are dynamic pages, which doesn't really matter, most CMS are dynamic & only include a handful of template files pulling data from a database (ex: WP/mysql). This very forum is built on dynamic pages, still not a problem. What matters is URLs, once Google finds a URL, it needs to consistently find the same URL otherwise all backlinks would be pointing to a 404. Most Youtube video pages have a Google cache & Google knows about the links pointing to those pages. Even a simple PDF will have a Google cache (still a web page), again what matters is the URL doesn't change.

    IMO, I would rather rank my own page/video in Google SERPs, otherwise your forcing traffic to take an extra step towards a conversion If the traffic has to visit Youtube first. If your running Adsense on the Youtube video, that's different.
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  • Profile picture of the author Hansons
    The thing is you need to increase activity on your video channel, you should create more videos, it should help.
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    • Profile picture of the author JSProjects
      Originally Posted by Hansons View Post

      The thing is you need to increase activity on your video channel, you should create more videos, it should help.
      Not necessarily. At least, when it comes to ranking in Google itself. Google tends to show the videos that are most optimized for the keywords. (Title, description, video filename, tags, etc.)

      I've never really found that anything else matters much. (View, comments, favorites, etc.)
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      • Profile picture of the author smodha
        Originally Posted by JSProjects View Post

        Not necessarily. At least, when it comes to ranking in Google itself. Google tends to show the videos that are most optimized for the keywords. (Title, description, video filename, tags, etc.)

        I've never really found that anything else matters much. (View, comments, favorites, etc.)
        Yep, I definitely agree. Most of my videos end up on page #1 within 48 hours with zero backlinks. It's the YouTube SERPs that are harder to crack.
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