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Stumbled across PPC on accident, had some questions...

by fivebagger
4 replies
  • SEO
    • |
So I have been building my first website slowly over the last year. The site is in an extremely specific niche with mediocre overall traffic volumes. I dove into learning everything I could about SEO in order to bring what the site offers to those that need it.

I got pretty good at getting pages up there in the SERP's.

In this process I stumbled upon PPC, almost by accident. I wanted a way for it to pay for its own hosting so that I didn't have to hear about the fee every month from my lovely wife. So I monetized it with Adsense, thinking that it might cover the $5 or $10 a month I need for this whole thing to keep itself afloat.

Now I am not making much now with this site, only a few hundred dollars a month. But with what I have learned over the last year, and the amount of work I have put in vs. the return, it seems to me like there is some huge potential here.

That's what brings me here.

Is generating massive amounts of quality, helpful content. And monetizing it with Adsense (or some other advertising PPC deal) a solid business model?

What are the major risks that I don't know about?

Thanks for reading.

fivebagger
#accident #ppc #questions #stumbled
  • Profile picture of the author promo87
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    • Profile picture of the author fivebagger
      Maybe I should clarify

      I was confused between PPC and CPC. I am not implementing an adwords advertising campaign. I am getting payed for running adsense ads on my site.

      So promo87, your telling me that its better to pay for advertising? That's better than creating helpful, well written, unique content that is what the end user is looking for and the search engines find the best match for (insert query here)?

      I don't know if I am buying all that.

      I think that you have to do both well, with an emphasis on the organic search, and that's how you push past the competition. Am I wrong?
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      • Profile picture of the author coolseek
        Originally Posted by fivebagger View Post

        Maybe I should clarify

        I was confused between PPC and CPC. I am not implementing an adwords advertising campaign. I am getting payed for running adsense ads on my site.

        So promo87, your telling me that its better to pay for advertising? That's better than creating helpful, well written, unique content that is what the end user is looking for and the search engines find the best match for (insert query here)?

        I don't know if I am buying all that.

        I think that you have to do both well, with an emphasis on the organic search, and that's how you push past the competition. Am I wrong?

        If you are selling something, it is good to pay for traffic...But if you just have content, then use SEO or social media to drive traffic to your site, then monetize your site with adsense, CPA or any other affiliate program.
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  • Profile picture of the author InboundDan
    Originally Posted by fivebagger View Post

    Is generating massive amounts of quality, helpful content. And monetizing it with Adsense (or some other advertising PPC deal) a solid business model?

    What are the major risks that I don't know about?
    Let me first say I don't run an advertising revenue based business, but yes, it is a business model. Many successful companies run like this. Heart Radio in the UK is one example that springs to mind (check out their site).

    The major risks are turning your audience off with too many ads and the reasonable unpredictability of the revenue.
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    • Profile picture of the author fivebagger
      Originally Posted by InboundDan View Post

      Let me first say I don't run an advertising revenue based business, but yes, it is a business model. Many successful companies run like this. Heart Radio in the UK is one example that springs to mind (check out their site).

      The major risks are turning your audience off with too many ads and the reasonable unpredictability of the revenue.
      I've been in business on my own as a general contractor for 10 years. Talk about the epitome of hard work and unpredictability. This is something I have made my mind up to pursue, and make happen.

      I am guessing that this advertising on content needs to become just one part of this puzzle, correct? As a business man, I totally understand the importance of diversification to protect you and yours.

      Whats best, multiple sites to protect against loosing placement? Or one massive authority site?

      I have a niche in mind that is hollerin' at me to dive into. Keep in mind, not too many of us contractor types can put things up on the interweb.
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