Link Silo Structure - Best Practice
- SEO |
This is for a "proper" business and needs to have the right balance between giving the website best chance of hitting longtail keywords but not looking too keyword stuffed between the Metatitle, URL & Page.
1st Question
Should a category in a link i.e www.domain.com/category/Australia have a live page with content. I personally think so but many do not.
2nd Question
I have also come across several site where the resulting url has a different category in the url than the actual category it is linked from. i.e
www.domain.com/cat-A displays all the countries but when you actually click on the country the resulting country has a different url structure.
www.domain.com/country/australia where (country is not a live sub page)
I am sure they are not major issues and odd structures have probably been born out of development over the years as the business is developing.
However, we are launching with 50+ country pages so obviously want to get it right first time.
3rd Question
In the industry the serp results for things like "send to Australia" send a parcel to Australia" or "sending parcels to" etc seem to stand out for a few reasons;
a) very few of the results have 100% keywords in all 3 Meta/Url/domain. In fact very few have 100% in any. I assume this is over optimisation at work.
b) I noticed that all top 5-10 results have different keywords in url structure. I assume Google is now picking up on people who try to copy exact title, structure of similar results???
Example result may have:
Send Parcel To Australia with a url structure as www.domain.com/parcel-to/australia
I do not want to copy /parcel-to/ as I already "parcel" in my domain in my opinion.
So I guess my question is if I had;
www.parceldomain.com/send-to/Ausrtralia & a metatitle was "Send a Parcel to Australia" am I pushing things on best practice.
Is includeing send-to in url possible over optimisation.
When I have done SEO for information(ad revenue) sites before it wasn't really an issue but as this is a big business it needs to be right.
Thanks.
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