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Need your thoughts on my adwords campaign

by abev
3 replies
  • SEO
    • |
I created a site in January (not sure if the forums like me to say the name). It's a 'fake' sports betting site. No money is involved - it's purely fun betting on real sporting events. To bet, users must create an account. I created it because it was something I wanted to play around with personally and I think it's something new and different in the fantasy sports niche.

I just started with adwords a few days ago. Initially I had a hard time getting ads approved because there are some words google does not like (like 'fake', 'gambling', etc..) So my first problem was that it's been a little tricky targeting my ads. I am basically going after the fantasy sports market with 'fantasy sports' as my top keyword.

Once a I had few days under my belt of showing ads the impressions started to add up. It seems like a big number to me but I am sure it's not much. I've been getting around 5k impressions the past 2 days and already up to 3k today (10a Sunday).

Up to now google shows a total of about 12k impressions with 8 clicks for a .07 CTR. Is that really bad? None of those 8 clicks have joined. I set individual bids on each of my keywords monitoring their avg position (5.9 overall). I also started yesterday targeting the ads to managed placements thinking my site will not have a mass appeal.

My max daily budget is $2 mostly b/c I had no idea what was going to happen. Does the daily budget have any affect on impressions? Or the ads will just stop running when I get to $2 (haven't got there yet).

My goal is to get more users and let the market decide if it's a worth while site. I am looking for some overall thoughts or suggestions on how to improve response. TIA.
#adwords #campaign #thoughts
  • Profile picture of the author crystyignat
    Hi pal,

    I think you have so many impressions because you are targetting content network too. That is set by default in Adwords from what I remember. I would suggest to try separate the content from search network, you can just duplicate the campaign and rename it with "- Content".
    See what Quality Scores does your keywords have. If the QS is low, increase your bids as suggestions and make changes to the ad texts and the landing page too. Considering you have .07% CTR your QS should be very low and your keywords shouldn't even show in the search network. To improve your CTR your ad text must be relevant with the keywords you bid for, also your landing page should have the information for the keywords and what you say in the ad text.

    Hope it helps a bit!

    Cristian
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    • Profile picture of the author abev
      thanks crysty,

      I had 36k impressions yesterday (34k content and 2k search) and 5 clicks (0 signups). Not good... I think my targeting is too wide. My lowest QS is 7/10.

      I think I just need to keep tweaking?
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  • Profile picture of the author crystyignat
    your QS is good, but to improve the ctr separate the content from search. content is normal to have a lower CTR. but on search you can tweak it a lot because you know people are searching what you offer so they actually need it!
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