Should I change my destination url in Adwords ?
- SEO |
I launched an adwords campaign 2 days back which is doing kinda ok. The conversion isn't good yet but impressions, click throughs and ad positions are ok for a 2 days old campaign.
Now the thing is that my landing pages are static .htm pages and I need to change them to PHP. The only change which I need to make in the destination urls would be replacing .htm with .php, that's it.
But I am not sure if I should do that because after doing some research I found out that changing the destination urls would mean starting from scratch again and history would be gone. Do you think even making a slight change in the destination url would cause Google to re-evaluate the entire ad and the campaign ? Anyone who has done that in the past ? I'd love to know how did that affect your campaign.
Thanks,
Abhijeet
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