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Search: Posts Made By: perryny
Forum: Copywriting 12th November 2011, 10:46 PM
Replies: 22
Views: 915
Posted By perryny
Re: Another Long vs Short Copy Question

From the foreword to the Fourth Edition of Tested Advertising Methods by John Caples, written by David Ogilvy:
1. The key to success (maximum sales per dollar) lies in perpetual testing of all the...
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