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Search: Posts Made By: Steve The Copywriter
Forum: Copywriting 5th January 2014, 10:53 AM
Replies: 3
Views: 681
Re: Which Direct Mail Piece Would You Test First?

As the others said "test" them.

All any advertising has to have to create resounding results is to have an irresistible offer.

Life assurance also need an emotive headline and lead.

You...
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