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Search took 0.17 seconds. Search: Posts Made By: John_S
Forum: Copywriting 13th November 2011, 02:48 AM
Replies: 22
Views: 915
Posted By John_S
Re: Another Long vs Short Copy Question

Cool. Not I don't have to edit. Because "the book" tells me so. (Hey, it's a good book).

Test. Test. Test. Just don't expect a fifteen page postcard to get to the top of the list of things to...
Forum: Copywriting 12th November 2011, 04:09 AM
Replies: 22
Views: 915
Posted By John_S
Re: Another Long vs Short Copy Question

This is a nonsense issue. Gary Halbert's famed "Coat of Arms" letter -- in many swipe files -- comes in at two hundred and odd change. He dubbed it one of the most successful sales letters of all...
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