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Forum: Copywriting 14th September 2009, 10:13 AM
Replies: 12
Views: 2,153
Posted By Jag82
Re: Selling to B2B market vs B2C market...

Now that you guys mentioned Neil Rackham's
SPIN SELLING, I suddenly remember I have his
training audio course.

I shall take a listen to it soon.

BTW, a few sites I thought have good sales...
Forum: Copywriting 14th September 2009, 06:59 AM
Replies: 12
Views: 2,153
Posted By Jag82
Re: Selling to B2B market vs B2C market...

Okay, let's assume there are sufficient proof with case studies,
testimonials and all.

Would a typical sales letter-like phrasing work?

Maybe imagine John Carlton's bullets put on a corporate...
Forum: Copywriting 13th September 2009, 02:42 AM
Replies: 12
Views: 2,153
Posted By Jag82
Selling to B2B market vs B2C market...

Copywriters,

I have several questions that I like to seek your view on...

Do you feel there is a major difference in that way we sell with sales copy when it comes to the B2B and B2C market?
...
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