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Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 30th September 2014, 09:08 AM
Replies: 6
Views: 660
Posted By drewfioravanti
Re: PPC seems like a no brainer, what am I missing?

Here's a thread where we went througha similar discussion last week: http://www.warriorforum.com/main-internet-marketing-discussion-forum/998183-numbers-dont-add-up.html
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 30th September 2014, 08:46 AM
Replies: 6
Views: 660
Posted By drewfioravanti
Re: PPC seems like a no brainer, what am I missing?

Well, the biggest things you are missing are their conversion rates, CPC, back end, funnel, lifetime customer value...pretty much the whole ice berg that is below the water.
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