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Search: Posts Made By: Johnny12345
Forum: Copywriting 19th January 2011, 02:20 PM
Replies: 22
Views: 785
Posted By Johnny12345
Re: Fair or affordable?

It depends on the product. "Fair" is NOT the same as "affordable."

For example, it might be very fair to pay $500,000 for a new Ferrari -- but it's not very affordable.

John
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