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Couple Tips For Facebook Ads

by PPC-Coach
16 replies
I spend over $500 per day on Facebook at this point and have a couple tips for you:

1.) For right side ads, only use the CPC option.

2.) For newsfeed ads, use CPM or OCPM, (test both).

3.) Always use their conversion pixel, always.

4.) When using OCPM give it enough time to optimize. If you cut it off after 2 hours with no conversions, you just wasted your time and money. Give it at least 24 hours to optimize.

5.) Always test different image variations running your winning test with 80% of your traffic and testing the other with 20% of your traffic.

6.) Watch and see what time of day you get the best conversions. Run your ads THEN only.

That's it for now.

#ads #couple #facebook #tips
  • Profile picture of the author avitob
    Thank you very much for your tips, it would be very useful for me in the near future as I will run some facebook ads campaign soon.
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  • Profile picture of the author DWaters
    I have never ventured into FB ads but it is high on my list of things to get into. Thanks for posting this info. Since it is something I have never done I am not even sure what all those items mean but when I do look into FB ads I expect that it will be meaningful and I will understand it completely. Thanks
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  • Profile picture of the author moneymakingguru
    Hi PPC-Coach

    Would you be kind enough to talk about demography and interests optimizing tips?

    Thanks

    Originally Posted by PPC-Coach View Post

    I spend over $500 per day on Facebook at this point and have a couple tips for you:

    1.) For right side ads, only use the CPC option.

    2.) For newsfeed ads, use CPM or OCPM, (test both).

    3.) Always use their conversion pixel, always.

    4.) When using OCPM give it enough time to optimize. If you cut it off after 2 hours with no conversions, you just wasted your time and money. Give it at least 24 hours to optimize.

    5.) Always test different image variations running your winning test with 80% of your traffic and testing the other with 20% of your traffic.

    6.) Watch and see what time of day you get the best conversions. Run your ads THEN only.

    That's it for now.
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    Allan
    http://allan.sg/

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  • Profile picture of the author qnatalee
    Thanks for your tips.
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  • Profile picture of the author datingworld
    Good tips,

    However I use CPC and CPM both for right side ads and both work well for me. I do keep them changing time by time.

    1.) For right side ads, only use the CPC option.
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  • Profile picture of the author Ali Alvie
    Good tips! yes agree about conversations timings, conveying an encoded message (advertisement) on right time is good when we maintain time zone with our expected audiences.
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    Ali Alvie

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  • Profile picture of the author jamescanz
    Originally Posted by PPC-Coach View Post

    4.) When using OCPM give it enough time to optimize. If you cut it off after 2 hours with no conversions, you just wasted your time and money. Give it at least 24 hours to optimize.
    Learned this one the hard way.

    Extremely helpful tip for those who are diving into this
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  • Profile picture of the author yoangov
    Thanks coach! I guess you did plenty of testing to get this info ready for us
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  • Profile picture of the author kasiasconsults
    Thank you for that. What do you mean to run ads at the times of conversions? Do you pause your campaign and then turn it back on?
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  • Profile picture of the author himanuzo
    Based on my own experience, I prefer the CPM than the CPC. With CPM, I can do to lower entire cost for getting same amount of clicks which with the CPC.
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  • Profile picture of the author Brendan Ritchie
    Thanks PPC-Coach........looks like great advice
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  • Profile picture of the author AdamPayne
    Some good tips in this thread. Cheers.
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  • Profile picture of the author Born4Money
    Very nice !!! thanks
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  • Profile picture of the author DavidGold
    6.) --> Gotta start doing that!

    Thanks for the tips PPC Coach!
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  • Profile picture of the author eklipz316
    Great tips, thanks for posting.
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  • Profile picture of the author abuhanifa
    Never got good result with conversion .
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