Facebook CPM > 80$
Hello,
I have a big issue in my Facebook campaign.
Since 2 years ago, All CPM for my published campaigns doesn't exceed 5$, but in this Campaign the CPM is exceed 80$ and this because the number of impressions is very low (12) although the number of potential reach is very high (5 Million).
I checked all my adset configuration (Target Audience, Potential Reach, Interests, ...) everything is Ok and my CTR is very Good.
Always this affect my cost per engagement (1$ in some cases) and this effect all my campaign result and budget.
What should i do??
I have a big issue in my Facebook campaign.
Since 2 years ago, All CPM for my published campaigns doesn't exceed 5$, but in this Campaign the CPM is exceed 80$ and this because the number of impressions is very low (12) although the number of potential reach is very high (5 Million).
I checked all my adset configuration (Target Audience, Potential Reach, Interests, ...) everything is Ok and my CTR is very Good.
Always this affect my cost per engagement (1$ in some cases) and this effect all my campaign result and budget.
What should i do??