Understanding Facebook Insights.
When I first started offering social media management as part of my core service, Ill be honest that I was feeling my way through it and I thought that as long as you're putting good content out there, that's all there was to it.
As Facebook has developed, I'm pleased to say that so have I! And getting to understand Facebook insights more has helped both my own business marketing and the businesses I provide my service to too.
I thought Id share some of my insight into Facebook Insights in case there are any new marketers in the forum who are struggling to get to grips with it all.
Click on the Insights tab at the top of your page to get started and then choose the tabs in the left hand common for the following info which can all be analysed by date range within the past three months:
Overview
This does what it says and provides an overview on how many posts you've created, the total engagement and whether this was up or down from the last week, and your overall post reach and engagement per post (both organically and paid.)
This gives you an excellent insight into the best time of day to post and the kind of posts that your audience react to.
If you click on Export Data in the top left and select a date range, you will produce an excel spreadsheet which has pages and pages of specific data on which posts were viewed when, who reacted and how and so much more. Give it a go, its interesting stuff.
Likes.
This shows you when you've received page likes and is a good tool to link back to the posts made at around the same time.
Reach.
Reach gives you detailed information on how far and wide your posts have spread by selected date range. Again, you can take those posts with the highest reach and trust that that's the style of content that's popular, and the time you should be posting.
Actions on page.
This is great for showing you how your copy and content is encouraging people to take action (click to website, get directions etc). If you have nothing in your action panel but you want people to do something, it might be time to review your posts.
People.
This is perhaps the page that I find most useful for most of my clients and most of them have a business which is a targeted service. This page gives you the age range and gender of ALL of your followers and where in the world they're based. Its probably the most important tool to make sure that you're attracting the right kind of follower in both lifestyle and location.
Facebook Insights is one of the best analysis tools I use now and I hope someone finds this as useful as I would have when I first started out.
As Facebook has developed, I'm pleased to say that so have I! And getting to understand Facebook insights more has helped both my own business marketing and the businesses I provide my service to too.
I thought Id share some of my insight into Facebook Insights in case there are any new marketers in the forum who are struggling to get to grips with it all.
Click on the Insights tab at the top of your page to get started and then choose the tabs in the left hand common for the following info which can all be analysed by date range within the past three months:
Overview
This does what it says and provides an overview on how many posts you've created, the total engagement and whether this was up or down from the last week, and your overall post reach and engagement per post (both organically and paid.)
This gives you an excellent insight into the best time of day to post and the kind of posts that your audience react to.
If you click on Export Data in the top left and select a date range, you will produce an excel spreadsheet which has pages and pages of specific data on which posts were viewed when, who reacted and how and so much more. Give it a go, its interesting stuff.
Likes.
This shows you when you've received page likes and is a good tool to link back to the posts made at around the same time.
Reach.
Reach gives you detailed information on how far and wide your posts have spread by selected date range. Again, you can take those posts with the highest reach and trust that that's the style of content that's popular, and the time you should be posting.
Actions on page.
This is great for showing you how your copy and content is encouraging people to take action (click to website, get directions etc). If you have nothing in your action panel but you want people to do something, it might be time to review your posts.
People.
This is perhaps the page that I find most useful for most of my clients and most of them have a business which is a targeted service. This page gives you the age range and gender of ALL of your followers and where in the world they're based. Its probably the most important tool to make sure that you're attracting the right kind of follower in both lifestyle and location.
Facebook Insights is one of the best analysis tools I use now and I hope someone finds this as useful as I would have when I first started out.
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