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Instagram Influencers

by gjhabs8
4 replies
What are the best ways/tools to find Instagram Influencers?

What are the typical stats (likes/follows/followers) that make up an Instagram influencer?

Is it best to find influencers with high "stats" or somewhere in the middle?
#influencer #influencers #instagram
  • Profile picture of the author MeelisM
    Originally Posted by gjhabs8 View Post

    What are the best ways/tools to find Instagram Influencers?

    What are the typical stats (likes/follows/followers) that make up an Instagram influencer?

    Is it best to find influencers with high "stats" or somewhere in the middle?
    Just be active on Instagram in your niche and look at what's going on.

    Look for the hashtags for your niche and see who features in the Top Posts ones.

    See if you come across anyone with tons of followers (and good engagement, not fake followers).

    Also, you get this blue mark next to your name, when you have a high level account.

    You might say you're an influencer once you get your blue spot

    Just look around for high-level accounts, keep your eyes open.

    Or google "biggest Instagram fitness accounts" or whatever your niche is.

    Just use common sense primarily.
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    • Profile picture of the author Sam JTB
      Originally Posted by MeelisM View Post

      Or google "biggest Instagram fitness accounts" or whatever your niche is.
      This is by far the easiest and quickest way to find the influencers in your niche.
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  • Profile picture of the author Ahfaz Ahmed
    Don't look at followers. Most of the Instagram users have fake followers. To find influencers, check their profile engagement. How many likes and comments they get on their photos.

    Avoid people who use so many hashtags on their photos because hashtags will get them more likes. What's more important is how many likes and comments they get without using too many hashtags.

    That will be the only thing you must look for while finding influencers.
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  • Profile picture of the author Splatterfox
    I made a basics video about influencer marketing in combination with eCommerce, but the core elements stay the same:


    I highly prefer influencers in the lower range since they tend to have higher engagement (and are cheaper of course). In general you should focus on quality instead of quantity, at least if your goal isn't pure brand awareness.
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