FB ad question...
I initially posted this elsewhere in the Warrior Forum and was pointed to this section. I need advise/understanding on how to get more ad impressions from facebook.
I setup a campaign for CPM, cost per 1M impressions, to show an ad that when clicked would take them to a landing page to sign up for more information. I set it up for 7 days, $35 campaign budget, CPM, and setup for possible 109,000 people in my local area.
I selected .10 ( 10 cents ) as my bid for CPM which was more then the suggested mimimum.
What ended up happening was that only 7,152 people saw the ad, FB advised the CPM average min was .02 and max was .10 and the total spent was $2.44 after the 7 days. I did receive 1 click on the add out of the 7,152 people that saw the ad.
What I THOUGHT was going to happen in my simple world, lol, was the following. FB would see my lifetime budget for the campaign was $35 and divide that by 7 days = $5 spent per day. 109,000 avail people to see the ad, .10 cents per 1000 impressions which = 109 groups of 1000 impressions to = total viewing of 109,000 people. $5 per day spent = 50 groups of 1000 impressions per 10 cents each = $5
Obviously my ad did not show much due to a few reasons, the main one being that of the people signed into facebook during the 7 days that were in my local area, I was outbid by other ads to be viewed at a higher bid amount. If I knew then what I know now, I would have doubled at least my bid so that even if they went thru my $35 budget prior to 7 days, they would have showed it a lot more. More impressions would lead to possibility of more clicks.
With the amount of ads and amount some people say they are spending daily on Facebook ads, it must work and be profitable to do so...anyone have any ideas on how to get them to show your add more and effectively?
(If you do suggest a system/ad program, please advise if you use it and are successful with it)
thanks in advance,
JP
I setup a campaign for CPM, cost per 1M impressions, to show an ad that when clicked would take them to a landing page to sign up for more information. I set it up for 7 days, $35 campaign budget, CPM, and setup for possible 109,000 people in my local area.
I selected .10 ( 10 cents ) as my bid for CPM which was more then the suggested mimimum.
What ended up happening was that only 7,152 people saw the ad, FB advised the CPM average min was .02 and max was .10 and the total spent was $2.44 after the 7 days. I did receive 1 click on the add out of the 7,152 people that saw the ad.
What I THOUGHT was going to happen in my simple world, lol, was the following. FB would see my lifetime budget for the campaign was $35 and divide that by 7 days = $5 spent per day. 109,000 avail people to see the ad, .10 cents per 1000 impressions which = 109 groups of 1000 impressions to = total viewing of 109,000 people. $5 per day spent = 50 groups of 1000 impressions per 10 cents each = $5
Obviously my ad did not show much due to a few reasons, the main one being that of the people signed into facebook during the 7 days that were in my local area, I was outbid by other ads to be viewed at a higher bid amount. If I knew then what I know now, I would have doubled at least my bid so that even if they went thru my $35 budget prior to 7 days, they would have showed it a lot more. More impressions would lead to possibility of more clicks.
With the amount of ads and amount some people say they are spending daily on Facebook ads, it must work and be profitable to do so...anyone have any ideas on how to get them to show your add more and effectively?
(If you do suggest a system/ad program, please advise if you use it and are successful with it)
thanks in advance,
JP
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