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Fanpages as brands?

by jsmiz
3 replies
Do you start a fan page to become a brand of it's own? Or simply to be the extent of a website?
#brands #fanpages
  • Profile picture of the author zz2crazy
    I do. It works ok. But fans are not always coming back to our website. But it does increased our reputation.
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  • Profile picture of the author Ghoster
    It should reflect your brand. It shouldn't be a brand on its own. That creates splintering. If your fan page is specifically covering an aspect of your existing business make sure the primary business is clearly visible.
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    On the whole, you get what you pay for.

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  • Profile picture of the author AdamPayne
    My first impression was it shouldn't be a brand in itself, but an extension.

    Of course, it could even be the starting point.

    I mean, at the end of the day, you don't own your page, Facebook does so why make your page the be all and end all?
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