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Facebook ads Lost Click

by dk182010
8 replies
Hey Guys,
Recently I just started facebook ads marketing , I'm using news feed ads But seems the amount of "click to website" is much larger than what I get on my tracking system. Lost about 30%-40% clicks. That's really a lot.Does anyone has this issue too? Any suggestion is appreciated. Thanks
#ads #click #facebook #lost
  • Profile picture of the author drewfioravanti
    Are you sure you are looking at actual clicks to website and not at clicks to website, likes, shares and clicks to page?
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    • Profile picture of the author dk182010
      Hey Drew,
      Thanks for your reply, Yes, I'm pretty sure, "Website Clicks" Below the reach right?
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  • Profile picture of the author drewfioravanti
    It's in the actions, when you look at the ad. I can't remember because I'm not looking at it now. Go to the ads manager and look go all the way into the ad itself. On the right will be the stats...100 total actions...50 post likes, 25 shares, 10 clicks to page, 15 clicks to website. OR something like that.
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    • Profile picture of the author dk182010
      Yes on the right site It said I got 85 website clicks , 5 post likes,2 shares.On this side right? But in my tracking system I only got 58 clicks. Really don't understand if it's facebook had wrong stats or what . By the way it's an Mobile News Feed Ads. Thanks
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  • Profile picture of the author drewfioravanti
    Hmm. Yeah, that's it. Honestly, I would trust Facebook's tracking over some other tracking system.
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  • Profile picture of the author dk182010
    hmm, I think facebook shouldn't have much problems. It's just a little weird why so many clicks lost. 10% lost is reasonable I think.
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  • Profile picture of the author drewfioravanti
    Yeah. I've got nothing for you to be honest. I mean, I don't worry about tracking "lost clicks". I spend my time trying to optimize the clicks I get.
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  • Profile picture of the author dk182010
    Yeah， Thanks man, Then we have to try to optimize to try to get higher ROI . I'm using oCPM I think it might be this which make this stats wrong. I'll try to make CTR higher.
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