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Landing Page

by StudentOfTheGame
3 replies
  • WEB DESIGN
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I have a question about my landing page. Im trying to generate leads for kitchen and bath remodels from running facebook ppc ads. I plan to send them some free info and title the add "5 HOTTEST KITCHEN REMODEL DESIGNS OF 2015 ON YOUR BUDGET!" and im going to send them a pdf with unique remodel ideas.my question is when they click on the facebook ad and get redirected to my landing page should i A). Provide a valuable article about something then at the bottom have the opt-in form. or B). just have the opt-in for and thats it so they can fill it out and get the pdf. `If theirs any other ways you guys would go about this please let me know thanks.
#landing #page
  • Profile picture of the author FarNext
    Originally Posted by StudentOfTheGame View Post

    I have a question about my landing page. Im trying to generate leads for kitchen and bath remodels from running facebook ppc ads. I plan to send them some free info and title the add "5 HOTTEST KITCHEN REMODEL DESIGNS OF 2015 ON YOUR BUDGET!" and im going to send them a pdf with unique remodel ideas.my question is when they click on the facebook ad and get redirected to my landing page should i A). Provide a valuable article about something then at the bottom have the opt-in form. or B). just have the opt-in for and thats it so they can fill it out and get the pdf. `If theirs any other ways you guys would go about this please let me know thanks.

    A] Take them just to the squeeze page. This will increase your optin
    conversions. Once in the list, you can always sell them later.
    This will help you build subscribers list fast. It will take less time.
    I recommend this; unless you are interested in case B given below.

    B] Provide a valuable article above the optin form only if you have plans to
    pre-sell them something. Although this will lower your optin rate but your
    core offer will convert better. (After signing up on the squeeze page,
    you'll take them to the core offer landing page. In this scenario, your squeeze page
    will essentially be acting as a pre-selling warmup page for the visitors).
    This will help you build a buyers list. However, building a good buyers list takes time.

    .
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  • Profile picture of the author joannemoran
    "Landing page" is a page on the website on which any visitor might land that 1) must have a form, 2) exists solely to capture a visitor's information through that form and 3) should provide more and more information about the product and services available on it.
    There are two purposes of landing page:
    • To capture leads that enable to market to communicate with people in the future.
    • To “warm up” valuable customers to the product to trying to sell to customers before sending them further into the sales funnel.

    So keeping these in mind you should try with option B) rather than option A) of providing an article directly. The landing page should be attractive and more informative and the pdf which you are providing should contain much more information about the products and related services.
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  • Profile picture of the author nomaanali
    Its better to place opt-in form at the top with some call to action statements. These kind of pages have good conversion rate
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