I raised $400k to build this, but sales page isn't converting...

Your website looks, clean and professional. As a former teacher, I would want to find out more about your program because all the key words are there. In my area, kids are just getting back to school or starting late next week. It takes teachers a few weeks to complete assessments and therefore a few weeks for parents to realize their kids aren't meeting the standards. Hoping your business picks up with the start of this school year!

You need a stronger attention grabbing headline. "Improve your childs Math Grade" is a little weak. Also an empty classroom might not be the best image for your company. Do you really want parents to look at this pic and think that they're sending their kid to an empty boring classroom? Something more interactive and interesting might grab attention = showcase fun and excited students that are enjoying the Rayku program..

"A Tutoring Program That Gets Better Results" is a poor headline... might be better to use a quote such as "My son went from a failing student to an A student in 3 months, Thanks Rayku!"

You need testimonials higher up in the page. Also show the benefits of your program and why it's better than any of the other tutoring options out there. What makes you special? What's your main selling point? Why should parents go with Kayku? Why are you better than having a $20/hour tutor coming for face time with their kids in house? I'm not seeing anything to prove that you're the best or offering anything unique....

4 boxes sound boring and don't display properly in Firefox. Design a better table showcasing your offers.

Best part of sales page is testimonials and "get started today for free" = this needs to be first on the page because it's your unique selling position and most people are not seeing this because they would probably leave the page without scrolling down at the moment.

Do a/b testing on a few designs. Find out the exit points on the page, length of visit, etc and optimize.... you've got lots of work to get a highly converting sales page.

While you may or may not get good advise here as to the reason your site/page is under-performing, with such a large budget you definitely should allocate (or have allocated) a decent amount to a professional copywriter.
And I mean PROFESSIONAL industry heavy hitter big name!

It would have made ALL the difference in your conversion right out of the gate.
This may/may-not be helpful, but you should seriously look into it considering the major bucks you have invested.

I would not hinge my potential business off some free advice in a forum. Not from me or anyone else when you have nearly a half a million bucks into a venture. Oh hell no!
There are some awesome knowledgeable folks in here, but how do you really know?
Pay a HEAVY hitter to set this straight for you.

Where are you getting your traffic? Are the site visitors your target audience? Parents with $$ to spend on improving their kids learning.

I don't know what the competition is, but my initial thought is that you might be able to laser target facebook ads at low cost.

Frank Kern is the man! BUT not what/who I was referring to.
Not an IM'r guru, but a Professional Copywriter.
I can't speak for any names whether they are available or not, so a good start would be the copywriting forum right here in the WF.
There are some fantastic copywriters in there that can steer you in the right direction.

Design is important, yes, but fantastic copy will SELL even on a crappy butt-ass ugly site.(not saying yours).
I would start with perfecting the copy.

$400k sounds huge, If you can spend that much on a website then you can easily consult a good internet marketing consultant or a SEO for this purpose. Your website lacks some quality content on homepage which amazes new comers on your website. You can use catchy slogans and banners. Create some positive reviews on your website and review websites as well because people nowadays search for reviews first.

I look at the page and to be frank it doesn't look strong enough and doesn't include any "sales" or attention grabbing assets. It's not necessarily my niche but I would have to say that maybe putting videos of parents with testimonials, some reviews, some banners, and other things. Try to sell it.

$400k for website so huge. It's you want i design for you 400$ so good for SEO. Your website is symbol.

How old is your ideal customer? As mentioned, the page is dry and uninviting. You need a benefit-oriented headline that captures the visitor's attention. As it stands now, the site is WAY too formal. Once you have your attention-grabbing headline in place you need a short blurb explaining what you've got along with all the benefits your clients will receive. I'm not a big fan of video but maybe a short (a couple of minutes at the most), well done video would help.

I'm in agreement with the folks that suggested getting a professional copywriter on this. I'd dare say you don't need to spend top dollar as I believe that if what you've got is really as good as you say, the right writer would have very little trouble presenting it in a compelling fashion. Good luck.

You should have spent $100k on design/programming - $300k on hiring a marketing firm. What a shame.

You said you raised $400K. You didn't say that you spent that much. Hopefully you can allocate some of it (the $400K) to some social media marketing to build buzz around the concept and also add some FB, Twitter, Youtube and other icons to your site. I personally love the concept. I would try something different in terms of pricing to see if it makes a difference. Instead of a 10 day free trial, charge for it. Maybe $9.95 or $29.95. Sometimes free is perceived as not worth it. Make the visitor aware of the value in what you offer. "You can fail your next exam, lose out on your dreams of graduating, feel down and depressed or become a winner, ace your next exam and become a math wiz!" (just an example :-)

And give them an example of how your sessions work to show how easy it is. Sometimes people become afraid and just need to be eased into making a decision.

Send out press releases, create newsworthy stories and send some directly to the media focused on education and how to help students succeed in life.

Don't listen to the should've, could've, would've comments. Instead... think of what you want to accomplish and figure out where to go from there.


Rich

Really hard to tell who your target kids are.
I pay less than $20 a month to IXL Math | Online math practice and lessons

Lots of Math practice lessons and they have more than enough extra work to keep my kids learning.

Their website is user friendly and kids enjoy it.

Just checked the page 2mn. I saw a WP template with few content...the icons as well are giving a "cheap" template feeling ( sorry to be direct ) . And yes, the empty class room gives a negative image. Parents should see smiling happy kids so they can imagine their kid joining that class.

Do an experiment in clicktale and watch some screen recorderings to understand the visitor behavior, then make improvements based on that data.

Thanks for the targeted feedback!

The original page converted at a little less than 1% (into signups). After initial interations, we increased that to 5.66%. We've just made a bunch more changes based on the feedback above, and am hoping to see another increase in conversions.

Again, the page has changed a lot since starting this thread, including adding a 'results calculator' to grab attention. Any additional feedback would be greatly appreciated! Online Math Tutoring with Rayku @Home Math Center

It looks like a joke, if you have $400k then I think you don't need to invest into internet online to make a bit money.

The fonts are waay off mate and your presentation isn't all that appealing - I recommend hiring a professional to take a look into this.

well...you certainly didnt spend 400k on the website. I am a buyer for most products and services and use the testimonials and 5 star reviews above all. I did do the survey and if I were a prospect, I wouldnt be any longer since the questionaire told me it would take 8 months for the improvement I sought. and I didnt find any relevant info on EXACTLY how your system differs from face to face tutoring ?
if you have that large a budget, I would put something together and explore doing an affiliate program ...get a lot of exposure for relatively little money .
good luck ! you have to have something on the ball to have raised that much money on your own , so go get em !

Once again the same (never-ending) issue with smart business people and crappy websites.

The OP seems to be part of the team that is behind the whole concept and tutoring business. It is not a charity, they are not "helping" out of goodwill... they are building a business. Most likely a good, succesful business.

They, hopefully, excel in their chosen profession of teaching/tutoring. In other words, they are professionals.

They, according to the thread title, are very good at fundraising as well. Like professionals.

So, why the f**** can't they wake up and hire a professional web developer/designer/coder to put together an appealing and working site? Instead of experimenting and messing around with things they don't understand, simply because it is not their specialty?

The team involved with this tutoring thingy is not good at website building, they suck at copywriting and are clueless about marketing.

Isn't it time to call in the pros?

What traffic sources are you using, or are visiting your site?

That site is terrible, you need to have a video and get the main call to action and prices above the fold.

Rather than a 10 day trial give away example problems to build a list and then try selling to those people who are interested rather than cold traffic. Speaking of traffic buy banner advertising at education forums and target websites for parents.

I really hope that design has left you a lot of the cash raised for advertising.

Do I have to include my phone number in order to sign up for the free trial? I would be worried about being contacted and heckled to agree to some sort of contract. Some more pages to browse to learn more and for establishing confidence before being giving up my personal info would be nice.

Did you really spend $400,000 for this site? Did it include marketing?

It looks awful on my mobile device, not that you a much mobile traffic or not but if yout do iI doubt any of that is converting unless they're dislexic