How do I track ad conversions for end users when buying via our distributor?
We are a manufacturer that provides advertising for our products, but products are sold to end users via distributors whose business systems are not connected with ours.
For instance, we run a Google Adwords campaign where end users may click on an ad for our product. The end user then comes to our site and then uses our distributor locator to find where to buy the product; but at this point we loose tracking of them as they contact the distributor to purchase product. The distributor then contacts us to replenish their inventory. So how do we track a conversion to confirm which marketing channels are effective?
For instance, we run a Google Adwords campaign where end users may click on an ad for our product. The end user then comes to our site and then uses our distributor locator to find where to buy the product; but at this point we loose tracking of them as they contact the distributor to purchase product. The distributor then contacts us to replenish their inventory. So how do we track a conversion to confirm which marketing channels are effective?
