Why do CPA networks start scrubbing??

12 years ago

It's not always the network that scrubs. Advertisers can set different scrub rates for different networks based on the quality of leads they're sending.

The best thing you could do is split test the same offer on another network.

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bqpennell

12 years ago

Originally Posted by PPV Affiliate

It's not always the network that scrubs. Advertisers can set different scrub rates for different networks based on the quality of leads they're sending.

The best thing you could do is split test the same offer on another network.

Exactly, I ran creditreport.com with one network for months, Never had a issue

had 100 leads with about 4300 clicks One day
had 25 leads with over 5100 clicks 2nd day

when i questioned them i was told experian was scrubbing since they were close to budget. At first i didn't believe them but then another network thats been trying to get me to run there offer vouched that they were doing this and i didnt run with them so no point in lying.

Point is most of the time it is the advertiser not the network. However now if you are getting a offer from someone like say 25 and another company offers you 27 then yes i would say look at the network first as they will have to make up for the difference

Proof tried and tested

$27 per lead $1.24 Overall epc
$29 per lead $0.72 overall epc

Same offer same traffic, I would be willing to bet the network is making up for that extra $2.00

I have 3 versions of CR 27/28/29 (well will april 1st again) And i get so many who jump right on the 29$ one. However i have always seen way better EPC with the $27 so in the end the $27 one is actually making more then the $29 one.

Sad part is you can tell this to people 100 times and they do not care they always go for payout first when they should be more worried about epc

Just rough estimate

100 clicks x 3 leads x $100 per lead = 300$
100 clicks x 16 leads x $25 per lead = 400$

I will bet my home people see offer with $100 payout over a $25 payout they will run the $100 every time, Yet in reality it be more profitable to run the $25

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BozakAxel

12 years ago

Originally Posted by bqpennell

Exactly, I ran creditreport.com with one network for months, Never had a issue

had 100 leads with about 4300 clicks One day
had 25 leads with over 5100 clicks 2nd day

when i questioned them i was told experian was scrubbing since they were close to budget. At first i didn't believe them but then another network thats been trying to get me to run there offer vouched that they were doing this and i didnt run with them so no point in lying.

Point is most of the time it is the advertiser not the network. However now if you are getting a offer from someone like say 25 and another company offers you 27 then yes i would say look at the network first as they will have to make up for the difference

Proof tried and tested

$27 per lead $1.24 Overall epc
$29 per lead $0.72 overall epc

Same offer same traffic, I would be willing to bet the network is making up for that extra $2.00

I have 3 versions of CR 27/28/29 (well will april 1st again) And i get so many who jump right on the 29$ one. However i have always seen way better EPC with the $27 so in the end the $27 one is actually making more then the $29 one.

Sad part is you can tell this to people 100 times and they do not care they always go for payout first when they should be more worried about epc

Just rough estimate

100 clicks x 3 leads x $100 per lead = 300$
100 clicks x 16 leads x $25 per lead = 400$

I will bet my home people see offer with $100 payout over a $25 payout they will run the $100 every time, Yet in reality it be more profitable to run the $25

I can confirm the whole experian debacle. i didnt see any evidence of them scrubbing, but the budget talk is true. they started redirecting earlier this month.

But FYI - 4/1 starts a new year for them and budgets and allocation should be wide open, so get on it!

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harrisunderwork

12 years ago

On payout bump, I have seen networks start scrubbing.

EDIT : BTW, what offer were you promoting ?

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speedylikesKJ

12 years ago

This post made by PPC coach will definitely help you out http://www.warriorforum.com/ad-netwo...scrub-cpa.html

Originally Posted by PPC-Coach

A scrub means they take your info and compare it to their existing database. If the info you're giving them is already in their database, then they don't give you credit for that one. The thing that most don't know is they change the amount of time they'll go back to scrub the lead. Meaning, when starting off with your traffic, they, (they being the merchant), will take a lot more leads because they might only go back a week to find a duplicate in their system. Then they'll check to see if you're leads are converting or not. IF they're not, they will set the scrubber to look back even further into the past, (say a month or two now versus the initial week). So you can think of scrubbing as searching for duplicate leads. The reason conversions drop off usually for poor traffic is explained above, (ie they set the scrubber to go back even further in history).

A CPA Network is not going to tell you you're getting scrubbed as they find out pretty much as you do. The merchant, (who does the scrubbing), doesn't tell you either. You'll notice it though when your conversion rate plummets.

Now there are ways to combat this. First you can spread your traffic thinly amongst related offers to fly under the radar. (They scrub large volumes faster then small volumes of traffic). All the scrubbing talk gets very confusing when the merchant is the cpa network. There are lots of networks out there that run their own offers, dating offers are a primo example. The cpa network will set up a site to collect dating leads and sell them to 3 or 4 dating sites. So they'll pay you $10 and sell that one lead 3 or 4 times for much more then $10.

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chintz24

12 years ago

I am promoting an adult pay per sale offer which offers 200 a lead by ewhoring and PPC Coachs statement doesnt help me because I am sure all the members who I made sales to were not members of the site so duplicate leads are impossible.

And ya I got bumped to 220 and bam no conversions!

Its so damn frustrating.

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mtmjohn

12 years ago

Originally Posted by chintz24

I am promoting an adult pay per sale offer which offers 200 a lead by ewhoring and PPC Coachs statement doesnt help me because I am sure all the members who I made sales to were not members of the site so duplicate leads are impossible.

And ya I got bumped to 220 and bam no conversions!

Its so damn frustrating.

Like David said, always split test the same offer across 2 or more CPA networks. If you think they are scrubbing just move to another network.

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harrisunderwork

12 years ago

Originally Posted by chintz24

I am promoting an adult pay per sale offer which offers 200 a lead by ewhoring and PPC Coachs statement doesnt help me because I am sure all the members who I made sales to were not members of the site so duplicate leads are impossible.

And ya I got bumped to 220 and bam no conversions!

Its so damn frustrating.

This is the reason I stopped asking for payout bumps !

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jacksite

12 years ago

it's sad to know this info

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Samrath Gupta

12 years ago

Hi buddy....

Are you sure they are SCRUBBING ? Sometimes Networks SHAVE as well and Many Affs gets confused between these 2 terms !!

So, Are you sure they are SCRUBBING ??

Regards
~Sam~

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chintz24

12 years ago

Ya i talk to my AM and I Kinda trust him,
I think the advertiser is scrubbing.

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Matthew NY

12 years ago

The CPA networks don't scrub. The advertiser does.

The advertiser checks out the leads that it receives from a certain publisher and gives that publisher a rating essentially. Say a publisher sends them 500 leads. Say out of the 500 leads, there is only 1 person that actually follows through to the end conversion. That publisher is sending leads not worth their money, and then they start to only pay for a fraction of the leads since they are bad quality.

What CPA networks can do in some cases is shave leads. That is where they essentially take a bit 'off the top'. So say for every 10 conversions to have, they pay you for 8 of them, and take 2 of them for themselves. You can avoid this by split testing the same offer across different networks to see who is doing this.

Hope this helps.

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BozakAxel

12 years ago

yeah, unless you're working with a real shady network, it's the advertiser that's scrubbing the leads. The network wants to get paid on as many of your leads as possible, and will often go to bat for you! but the reality is there is a lot of fraudulent leads getting submitted out there, so scrubbing is a sad reality.

it's important to remember it hurts the network just like it hurts you. so unless you're dealing with a network that is not trustworthy, getting a paybump shouldnt effect your scrub rate. the issue I more often find there is that when a pub gets a paybump, they start ramping up their efforts to get more leads, which unfortunately can create more fraudulent leads.

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Ori1410

12 years ago

Note that in many cases, it may take time for the Advertiser to approve the sale. So sometime, it can take a few days until you are rewarded with it.

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Why do CPA networks start scrubbing??

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