Facebook Ads - International CPA
Here are the details:
-I targeted a specific country that I felt would have no competition
-I found an iPhone 5 email submit that accepted traffic in that country and primary language.
-I had an ad translated to the primary language: "Win The New iPhone 5 Phone. Click Here Now To Win!"
-I targeted 13-NO MAX and both M/F genders w/ no other advanced options
I was hoping to collect initial data that would help give me an idea of who was most responding to the ad but facebook isn't providing me with the responder demographics.
I initially set up to pay .03 CPC and after I started receiving traffic to my ad I lowered it to .02 CPC after I realized I would make very little profit, especially if the email submit paid 0.60 per submit.
Here are results:
211,001 - Impressions
306 - Clicks
0 - Actions
0.145% - CTR
$7.36 - Spent
$0.03 - CPM
Network Results:
Overall, I spent $7.36 and earned $2.40, which gives me a loss of ($4.96).
I noticed a mismatch in the number of clicks from both the reports in facebook and affiliate network. A difference in 96 clicks lost between them.
What do you guys think would be the next best move? Change over to CPM? Any idea for the large amount of lost clicks? Any feedback?
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