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How can you avoid unnecessary keyword repetition in SEO writing?

by johngragson
25 replies
Hi I recently switched to a local marketing agency in London. I have been a writer and influencer previously. But this job has a new twist. Here boss is after me to write SEO optimised contents for there clients. Now I understand basic rules around SEO writing. But how can I avoid unnecessary keyword repetition in SEO writing? is there any tools I can use. Or any specific techniques?
#avoid #keyword #repetition #seo #unnecessary #writing
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  • Profile picture of the author OptedIn
    Originally Posted by johngragson View Post

    But how can I avoid unnecessary keyword repetition in SEO writing? is there any tools I can use. Or any specific techniques?
    The best tool you have at your disposal is common-sense. Write it, then read it. If you need more than that - well . . . . . .

    Cheers.
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    • Profile picture of the author yukon
      Banned
      Originally Posted by OptedIn View Post

      The best tool you have at your disposal is common-sense. Write it, then read it. If you need more than that - well . . . . . .

      Cheers.


      This doesn't involve common sense.

      You have to deal with these type of people (the boss) to understand the tunnel vision. The client is buying spam, they want spam, you deliver spam. Everyone is happy.

      When someone mentions SEO content, they're only concerned about keyword stuffed pages. That's it, nothing more, nothing less.

      Selling the dream.
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      • Profile picture of the author OptedIn
        Originally Posted by yukon View Post

        This doesn't involve common sense.
        Of course it does. One should always exercise common-sense when deciding who to take on as a client.

        Cheers.
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        • Profile picture of the author yukon
          Banned
          Originally Posted by OptedIn View Post

          Of course it does. One should always exercise common-sense when deciding who to take on as a client.

          Cheers.
          Money trumps common sense.
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          • Profile picture of the author OptedIn
            Originally Posted by yukon View Post

            Money trumps common sense.
            Sadly, for some, I'm sure it does.
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      • Profile picture of the author Mike Anthony
        Originally Posted by yukon View Post


        When someone mentions SEO content, they're only concerned about keyword stuffed pages. That's it, nothing more, nothing less.
        .

        99.5% of the time pretty much. A few mean LSI but the masses don't understand that either.

        Funny enough the myth of extra long content can create this issue as well. Had a client that insisted (the I know SEO better than you but i needed to hire you kind of person) on dumping everything he had on a topic on one page.

        ended up with about 200 references to his keyword on one page. Lets just say that keyword ranking didn't do so well for the page.
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  • Profile picture of the author Frank Donovan
    Originally Posted by johngragson View Post

    Hi I recently switched to a local marketing agency in London. I have been a writer and influencer previously. But this job has a new twist. Here boss is after me to write SEO optimised contents for there clients. Now I understand basic rules around SEO writing. But how can I avoid unnecessary keyword repetition in SEO writing? is there any tools I can use. Or any specific techniques?
    As a writer and influencer, you should be able to compose content without undue repetition, but if you need a tool, hit Ctrl + F on your keyboard. Type in your keyword phrase. Delete where necessary.
    .
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  • Profile picture of the author THEroyseo
    Does keyword stuffing works or not?

    This is the question that this thread is all about.

    The answer is you should write for the audience. If the audience is annoyed by keyword repetition, you failed your conversion exam.

    However, keyword density is in most cases a ranking factor. If you doubt this blunt statement, know that it's not an opinion but a fact easy to prove.

    So I agree that common sense is a good rule of thumb.
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    Nicolas Roy
    Warrior For Hire

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    • Profile picture of the author OptedIn
      Originally Posted by THEroyseo View Post

      If you doubt this blunt statement, go see my Warrior For Hire link in my signature.
      Self-promoting your signature link in your post violates forum rules.
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      • Profile picture of the author THEroyseo
        Originally Posted by OptedIn View Post

        Self-promoting your signature link in your post violates forum rules.
        I'm sorry, I'm new here. I will remove this in my previous comment. I thought that it could complement my comment like a cited research does in a text because it's the case with the statement but that's ok.
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        Nicolas Roy
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        • Profile picture of the author OptedIn
          Originally Posted by THEroyseo View Post

          I'm sorry, I'm new here.
          Hi. I saw you were new. I was not chastising you. Simply informing you. :-)

          Cheers.
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          "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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  • Profile picture of the author johngragson
    I understand that I have to use my common sense. But my articles are mostly 4000 to 5000 words long. I was more interested in knowing what frequency should I use the keywords in my articles and if there is any tool which can analyse it and tells me then it would really help.
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    • Profile picture of the author yukon
      Banned
      Originally Posted by johngragson View Post

      I understand that I have to use my common sense. But my articles are mostly 4000 to 5000 words long. I was more interested in knowing what frequency should I use the keywords in my articles and if there is any tool which can analyse it and tells me then it would really help.




      If you're serious about not keyword stuffing the page...

      A truly optimized webpage/content isn't just about the words, it's what you do with the words when it comes to SEO. This involves things like...
      • jump-links
      • optimized ordered bullet list
      • schema tags
      • optimized heading tags
      • image caption text
      • relevant internal links and anchor-text
      • optimized reference quotes (established niche association)
      • etc...

      I'm sure you're already like, what does this have to do with your question, right? Well, it has everything to do with your question.

      Write the content so it's optimized for traffic, then go back and optimize the things I've listed above for SEO. They still need to make sense for traffic but gives you additional page real estate for SEO where the page doesn't read like a $5 fiverr gig.

      Don't count words.

      Use LSI keywords as needed.

      Example, If you search the keyword fix dodge truck and scroll down to the bottom of the search results (screenshot below), Google will bold the description text for "Dodge RAM Repair" because Google knows that "Ram" (LSI keyword) is a model of "Dodge" trucks (parent/child relationship) and the keyword "repair" is a synonym of "fix".

      This is SEO.


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    • Profile picture of the author John Jonas Phil VA
      From a writer's perspective, I understand what you mean. If you're writing 4000 to 5000 word articles, keyword stuffing would be a possibility. But when you look at Google's algorithm, it's better now at picking up context. Which means it's better at differentiating between using your keywords in your article because you need it versus stuffing your keyword everywhere.

      So I suggest you focus more on that. Use your keywords only when you need them and to look at the different long tail keywords that your audience uses organically.
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    • Profile picture of the author Mindsnoop Marketing
      Originally Posted by johngragson View Post

      I understand that I have to use my common sense. But my articles are mostly 4000 to 5000 words long. I was more interested in knowing what frequency should I use the keywords in my articles and if there is any tool which can analyse it and tells me then it would really help.
      There is no such thing as an ideal keyword ratio even though you will find a lot of SEOs mentioning specific numbers. Write as naturally as you can. Stuff keywords where you can to keep your boss happy.
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  • Profile picture of the author Nayr Bena
    2-5% keyword density is considered safe by most so you can walk the fine line by implementing synonyms. Also, remember that quality is king as far as your content is concerned so you need to put quality at the forefront when writing and not worry too much about keyword stuffing. Don't force a keyword where it is not needed.
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    • Profile picture of the author yukon
      Banned
      Originally Posted by Nayr Bena View Post

      2-5% keyword density is considered safe by most so you can walk the fine line by implementing synonyms. Also, remember that quality is king as far as your content is concerned so you need to put quality at the forefront when writing and not worry too much about keyword stuffing. Don't force a keyword where it is not needed.

      Complete contradiction.

      Counting words has nothing to do with SEO, end of story.
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  • Profile picture of the author jyzdesign1
    Totally agreed with Optedin. Keyword density is not a major factor now. You can say now instead of focusing on keywords, you can now focus on theme.
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  • Profile picture of the author Internet Trillionaire
    To rank on the first page of google, you want to repeat your keywords, as well as your latent semantic keywords as often as you can. Just be sure to write for people, and not for search engines.

    Lace your content with at least three main keywords, in your niche that you want to rank for. This way you may end up on the 1st page of google's search results for multiple keywords. As long as your copy makes complete sense to your ideal prospects, then it really doesn't matter how many times your keywords and LSI keywords, are stuffed into your content.
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  • Profile picture of the author 111ideas
    Use the synonyms of the keywords.
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  • Profile picture of the author Arushi Singhania
    Yes there are many tools for duplicate content which you can use such as duplichecker, copyscape, and, sitelinear
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  • Profile picture of the author Danniella
    I use screaming frog to have a nice overview of the different meta tags and keywords used on different pages. The export function also let me get an expert overview in excel to master my SEO tags.
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  • Profile picture of the author Janice Wald
    Hi,
    I believe I answered this question for you over at Digital Point. So others here can see, this is the answer I gave:

    I use the Yoast SEO plugin. It tells me when I have used my keyword too often. Use synonyms called LSI keywords. It helps Google's bot understand your content and helps you avoid over stuffing.
    Janice
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  • Profile picture of the author mylifeinsuranceforelderly
    After hummingbird update, the content writing has changed completely and it follows the complete natural content writing. There is no keyword value in content writing. It depends upon user's help.
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  • Profile picture of the author ryanbiddulph
    I'd only drop the keyword once or twice anyway, because Google focuses on semantic search more these days.Subtle seems to be the way to go. Meaning, change up keywords every few articles and only mention it 1-2 times tops in each post. Focus heavily on creating helpful content and building links by establishing bonds with folks in this niche. That's where search juice flows in.
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