My name is Jesse and I currently am running a hardwood floor refinishing business in Minneapolis, MN. I have been in business on my own now for a little over 3 years. Over those three years I have built up some relationships which provide leads, but id say 75% of my work to this day still comes off of Craigslist. I know... That probably will make some of you laugh. I spend $10/week on ads which can gets me at least a couple leads per post on average throughout the year.
I realize that I have been extremely fortunate to not have had to be a marketing genius to attain work thus far, but I do realize the importance. This is what brings me to post today. I am hoping that I can get some good replies as to what I should focus my time on as far as advertising/marketing goes and any additional info that may cut my learning time down and of course make these practices more efficient.
Right now I just launched my first FB ad campaign so I will track that and see what lead cost ends up being as well as how qualified those leads truly are. What I am more interested in is I guess what everyone and their mom seems to be an expert on is SEO. I get daily calls pitching me monthly programs where they will improve my SEO and drive leads my way. Ive turned everyone down because I simply do not trust whats being said. Im here to learn what I have to do and despite this not being my normal expertise/comfort zone, I know I need to put my head down and just do whatever its gonna take to make business come in.
I will admit I am not the best when it comes to computer related things, never done a blog post period before, never researched keywords, etc., but I have seen enough videos to have a small bit of knowledge. Ok ill cut the story there...
Any advice will be helpful and I fully realize I am going to have to grind hard at this stuff to make it work. I prefer to start with the more inexpensive methods that just require persistence and then once I've covered all those bases I will move on to the higher dollar marketing choices as I grow.
Again, I greatly appreciate any input I get and I do apologize if this is too vague of a post. Im brand new here and just didn't know how else to start!
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