amazingrazing - startup - !!help!!

7 replies
Hi Guys,

I'm the founder of a new business designed to bring together horse owners & livery owners.

The concept is website which is a cross between airbnb, dating websites & check a trade.

Bringing together horse owners that are looking for somewhere to keep their horse and people that have fields to rent.

We are getting close to launching the website, but need to have a massive marketing push, pre-launch to make sure we get as many people signed up as possible right of the start!

As with most startups the marketing budgets not big so I am wondering how to split the investment I have.

A, Google ads,
B, Facebook ads,
C, Magazine(s), digital and hardcopy,
D, Old school flyers, getting out there on foot.
E, SEO optimisation.

I'm no marketing expert and i'm wondering if anyone has had much experience in the equestrian world or launching successful web based business'es?

Thanks,

Felix
#amazingrazing #startup
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  • Profile picture of the author DWolfe
    Originally Posted by amazingrazing View Post

    Hi Guys,

    I'm the founder of a new business designed to bring together horse owners & livery owners.

    Bringing together horse owners that are looking for somewhere to keep their horse and people that have fields to rent.


    As with most startups the marketing budgets not big so I am wondering how to split the investment I have.

    D, Old school flyers, getting out there on foot.

    Thanks,

    Felix
    Get out there on foot introduce yourself to both type of owners. This way your not a faceless entity. You can build some trust and warm them up on your idea. Plus its a cheap, so you can spend ad money on some of the other suggestions you mentioned .
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  • Profile picture of the author Kay King
    I think it's a great idea but hope you are carefully qualifying the 'land owners'. Type of enclosure, type of pasture, whether certain plants like fescue are present. Surrounding area (noise/traffic/predators) and security are big deals for horse owners. Your service will appeal to new owners so I advise you to 'assume' nothing - outline/explain everything.

    The site should also (and probably already does) have pages describing how to choose a place to board your horse - and for those who are providing land, how to protect themselves from liability. Details count when dealing with both property and with live animals.

    I know your site is under construction and I looked at your FB page - I would feature the SERVICE rather than the 'site coming soon'. I would also replace the graphics with pictures of real horses grazing or in stables or shelter....standing at a fence, etc. I think that would be more effective as advertising.

    Perhaps encourage those advertising 'land for use' to submit photos and get their permission to use some of those photos as 'examples' on your site.

    FB advertising would be good if you can target horse groups; local print ads will help in some areas, trade journals and other related ad venues can be good in this niche. I'd also consider targeted mailouts to stables, riding academies, etc. Let farriers, tack shops, etc KNOW about your service - and use targeted PPC ads for horse related sites online.


    EDIT: This is an example of a GREAT 'guest posting' niche....quality unique articles on how to choose boarding facility or similar 'horse stuff' might allow you free ads on horse related sites. Worth a shot.

    I spend several days a week at a horse farm riding for fun and guiding trail rides...there are 45+ horses, miniature horses, ponies, a miniature donkey and the cutest 4 month old gaited mule (Bojangles) that you ever did meet.

    Often customers say "I want my own horse but have nowhere to keep it" I think you have a good business idea and handled properly could be not only a useful service but a profitable one.


    Good luck - let us know how it goes
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    • Profile picture of the author amazingrazing
      Hi Kay,

      Thanks for all your advice, where are you based the USA?

      Definitely planning on getting some more examples up as soon as I can, I have some great friends who are up for helping out with this, and some early website testing.

      What do you mean by a "guest posting niche"?

      Also, in the UK, where we intend to launch first, we can places where you keep horses "Livery" is it the same in the USA?

      Glad you think its a good idea!

      Thanks,

      Felix
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      • Originally Posted by amazingrazing View Post


        What do you mean by a "guest posting niche"?
        This means you look for industry websites or blogs tghat overlaps with your market, contact them, and offer to provide content (blog posts, videos, etc) that would be helpful to their audience. Websites are always looking for great content and your service is something their audience might be looking for. If they like your content, it's a great way to market your business AND establish yourself with people who have a lot of influence in your industry.
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  • Profile picture of the author Matthew North
    Originally Posted by amazingrazing View Post



    A, Google ads,
    B, Facebook ads,
    C, Magazine(s), digital and hardcopy,
    D, Old school flyers, getting out there on foot.
    E, SEO optimisation.

    Felix
    I would do direct outreach along with content marketing. Create evergreen blog posts for long-term traffic while your outreach will generate sales.

    I would stick to one form of advertising (the one you know best) as it's easy to burn through a budget on Facebook on Google unless you have experience.
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  • Profile picture of the author amazingrazing
    Matthew,

    Thanks that's great advice, that's the sort of stuff I have been doing so far, so will keep at it.!

    Is it best with a web based business to start in your local area and work larger slowly?

    E.G. we are based in the county of Dorset in the UK, so could start in the UK and slowly spread to the whole of the UK?

    Felix
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  • Profile picture of the author bigjollie
    I would harness the power of Youtube, take some video of your locations, interview the owners of the stables and also interview the people who keep thier horses there. I would also find Horse related FB groups and reach out to the admins to mention your new site. Look for large volume ecommerce sites in the UK which are Horse related and place a banner ad . Also jump onto instagram , look for some pages with large following that are UK based, DM them and ask for a shoutout , this is inexpensive. I would also find some influencers on there and ask them to promote the website . Lots of things that you can do , It should be relatively easy to dominate your market. Good Luck
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  • Profile picture of the author faratop
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