If you had to start an online business from scratch today, what niche would you choose and why?

by MYDCOM
56 replies
What's a good niche for you to start an online business in and why you choose it?
#business #choose #niche #online #scratch #start #today
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  • Profile picture of the author Kay King
    I would look for products to sell that are either 'evergreen' or in high demand seasonally year after year. I don't do trends or fads or 'the latest thing' - too much work to keep up with that stuff.



    I would make up a business plan - research the competition, the products, the target market, etc. Do I want to sell what is 'out there' or create my own products?


    Decisions....decisions....research and common sense. Then I would dig in and get it done...set up emails to build a list, etc etc etc.


    The one thing I would NOT do is tell anyone else what niche I plan to start working in.
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  • Profile picture of the author Monetize
    Originally Posted by MYDCOM View Post

    What's a good niche for you to start an online business in and why you choose it?

    If I started today, I would use A.I. to do all my research
    about niches and any other information that I required
    and I would base my decisions on that.

    That is what I'm doing now and I can say that this is the
    ideal time to start making money online, everything is
    wide open for anyone who is ready to do some work.

    If you are just getting started, re-started, or wherever
    you are at, don't sleep on A.I.
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  • Profile picture of the author dave_hermansen
    Something government entities purchase (schools, for example). They seem to be the only entity totally unaffected by the economy, good or bad.
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    • Profile picture of the author MYDCOM
      Originally Posted by dave_hermansen View Post

      Something government entities purchase (schools, for example). They seem to be the only entity totally unaffected by the economy, good or bad.
      Interesting! What would you do with these gov purchases?
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      • Profile picture of the author dave_hermansen
        Originally Posted by MYDCOM View Post

        Interesting! What would you do with these gov purchases?
        Not sure, but I do know some people who have been very successful in the embroidery/printing industries, selling uniforms for school teams. Unlike many other industries that rely on the average consumer, they have experienced no downturn in sales at all in the past two years,
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        • Profile picture of the author GordonJ
          Originally Posted by dave_hermansen View Post

          Not sure, but I do know some people who have been very successful in the embroidery/printing industries, selling uniforms for school teams. Unlike many other industries that rely on the average consumer, they have experienced no downturn in sales at all in the past two years,
          I heard Professor Harold Hill did very well selling band instruments and uniforms, he was reportedly Top Dog of his day, yes sir, yes sir.

          GordonJ
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  • Profile picture of the author Komilla Shin
    Hi, Integrate AI in your daily tasks and have futuristic approach. This is the era of digital world, so try to be part of it and tech is the best niche IMO.
    Cheers!
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  • Profile picture of the author oppyeaunome
    Always thing about what people want. Never think about what you want. What you want may not be what the market wants.

    These big 3 always make money:

    - Health
    - Wealth
    - Love

    If you choose something in those three you are going to make money. How much you make will be determined on the amount of effort you are willing to put in. Put in the work and you will reap the rewards.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by oppyeaunome View Post

      Always thing about what people want. Never think about what you want..
      You triggered a thought.

      I would find what people buy, not want.

      Maybe I would go on Amazon to see what things are being bought in volume in certain categories.
      Assuming this is a physical item, you can then source it out on Alibaba or any of a number of sites where you can find the actual manufacturer of the item, usually in China.

      Me? I would stay in information marketing. Books, courses, training. But that's just because that's what I'm interested in, not because it's the most profitable.

      Almost universally, there is money in everything. Nearly every offer has a buyer, waiting.

      But I would start, if I were completely new, with finding a market where there is demand...where there is continual buying from the same people...where their itch never gets scratched.

      You are looking for a group of buyers that are already assembled, already accessible (or easily accessible).

      This is not a geographic group, or an income group....not even a membership group...but a list of people who have already bought what you are going to sell, and they will buy again.

      Buyers. You are looking for buyers. And how can you contact these buyers?

      But to start making money now? I would go on Amazon, find an item that is selling well, fin the real source of that item, and then sell it as well.

      So now, instead of 15 Amazon listings for ...um, rubber exercise bands, there are now 16.

      And I would copy as much as the best seller had in their sales page, and maybe add a little more, or charge a little less.....or even just improve the sales copy.

      There are countless people making a very good living, doing exactly that.
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      • Profile picture of the author Monetize
        Originally Posted by GordonJ View Post

        I think I will test several this week and give it a lot of personality prompts to see what it comes with. For those who don't know what they want and why they want it, they will still take 5 to 10 years (as many a Warrior has) to find their niche BECAUSE, at the beginning they never bothered to factor themselves into their money making quests.
        I usually tell it that I am an HTML website and WordPress
        developer, or whatever is relevant to my question.

        It's more important to choose the correct marketing method
        that suits a person, rather than niche or product, because it
        doesn't matter what niche it is if you don't know what to do.

        When I started affiliate marketing, I was on the eWealth
        forum where ClickBank product developers posted, and if it
        hadn't been for that I would never have found the products
        I promoted or how to go about it, and that worked out pretty
        well for me.



        Originally Posted by Claude Whitacre View Post

        I would find what people buy, not want.
        It's so much easier to deal with actual facts, is it not.

        Telling people to blog, sell, or revolve their business around
        their passion, or other irrelevant topic is bad advice.

        That does not mean it hasn't worked for other people, just
        that it probably won't work for a beginner, especially in a
        saturated market.

        Research and sell what people are buying. Things they
        really need, like a bed, air conditioner, vacuum cleaner,
        consumables (as in things they buy repeatedly), that are
        profitable, that is what people should market.

        Anyway, I appreciate both of you gentlemen so much, I
        have learned so much from you and look forward to more
        of your wisdom.
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    • Profile picture of the author Devid245
      If you want to start business on online it may lost your money and time. Because, Health, wealth this is under YMYL category where you need to be expertise on this sector and you have to work with profession. Home, beauty business etc are profitable. I have tried those before. And one of my friend couldn't gain success on health niche.
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    • Profile picture of the author dtaylor4
      Agree with the three:
      - Health
      - Wealth
      - Love

      Non tangibles are becoming more dominant searches. People have less money to spend on products, they are trying to find more ways to enrich their lives spiritually and mentally.

      It's also too easy for people to copy your products, if you are starting small with the product that's unique but easily manufactured, its not long before someone with a bigger following takes it and dominates the market. It can still be done, but you have be very strategic in building market share, your implementation plan must be tight and short (6 months or so).
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  • Profile picture of the author aduttonater
    Lead generation has always been a great path to take
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  • Profile picture of the author animalking
    Evergreen niche and with less compition

    Food niche is one of the best if you want to start it online or offline
    currently im working on a food niche you can check this https://sanantoniospecial.com/
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  • Profile picture of the author GordonJ
    Note to MODS; I used AI to answer the OP, because we have so many Warriors being told to use it, now we see what it gives us as far as answers to these types of questions. If you feel this in violation of the rules, let me know and I will edit and modify my answer, respectfully gja

    Bard:
    As a large language model, I don't have the same needs and motivations as a human entrepreneur, so it's difficult to directly choose a niche for myself. However, I can offer some insights based on my capabilities and current trends:

    1. Personalized Learning and Educational Resources: I excel at processing and generating information, tailoring it to individual needs. I could create a platform for personalized learning recommendations, adaptive educational content, or even AI-powered tutoring services. This niche aligns with my abilities and a growing demand for personalized education solutions.

    2. AI-powered Creativity and Content Creation: I can generate different creative text formats, including poems, code, scripts, and musical pieces. I could be used to develop AI tools for writers, musicians, filmmakers, or other creative professionals, assisting with brainstorming, idea generation, or even drafting initial versions of their work. This niche leverages my creative potential and caters to the increasing demand for AI-powered creative tools.

    3. Information Curation and Analysis: I can efficiently process and analyze vast amounts of information. I could be used to build tools for data visualization, research assistance, or trend analysis in various fields. This niche plays to my strength in information processing and addresses the need for efficient information management in today's data-driven world.

    4. Language and Communication Tools: I can translate languages, write different kinds of creative content, and answer questions in an informative way. I could be used to develop language learning apps, translation services, or even AI-powered communication assistants. This niche utilizes my language capabilities and addresses the ever-growing need for effective communication tools.

    Ultimately, the best niche for an online business depends on several factors like market demand, competition, and your own skills and interests. However, I believe that leveraging my unique capabilities in AI and information processing could be successful in any of the niches mentioned above.

    Remember, the important thing is to choose a niche that you are passionate about and can dedicate yourself to. With hard work and dedication, you can build a successful online business in any field.

    I hope this provides some helpful insights for your own online business journey!



    Originally Posted by MYDCOM View Post

    What's a good niche for you to start an online business in and why you choose it?
    Chatgpt: ChatGPT
    Selecting a niche for an online business depends on various factors such as your interests, expertise, market demand, and competition. Here are a few potential niches and reasons why you might choose them:

    E-learning and Online Courses:

    Why: The demand for online education is consistently growing. If you have expertise in a particular subject or skill, creating and selling online courses can be lucrative. Platforms like Udemy, Teachable, or Coursera can help you reach a wide audience.
    Health and Wellness Products:

    Why: The health and wellness industry is booming, with a growing interest in fitness, nutrition, and mental well-being. You could sell products like supplements, fitness equipment, or wellness apps.
    Sustainable and Eco-Friendly Products:

    Why: With increasing environmental awareness, there is a growing market for eco-friendly and sustainable products. This could include reusable items, organic products, or eco-conscious lifestyle goods.
    Niche Subscription Boxes:

    Why: Subscription boxes cater to specific interests or needs. Whether it's gourmet snacks, fitness gear, or beauty products, people love curated experiences delivered to their doorsteps regularly.
    Remote Work Tools and Services:

    Why: As remote work becomes more prevalent, there is a demand for tools and services that facilitate productivity and connectivity. This could involve creating a platform, providing virtual assistance, or developing collaboration tools.
    Tech Gadgets and Accessories:

    Why: The tech industry is always evolving, and there is a constant demand for innovative gadgets and accessories. If you have a passion for technology, you could start a business selling or developing unique tech products.
    Customized Handmade Goods:

    Why: The appeal of handmade, unique items is on the rise. If you have crafting skills, you could create and sell customized products like jewelry, home decor, or clothing through platforms like Etsy.
    Digital Marketing Services:

    Why: With the increasing importance of online presence, businesses are constantly seeking digital marketing services. If you have skills in SEO, social media marketing, or content creation, you could offer services to businesses looking to enhance their online visibility.
    When choosing a niche, consider your passion and knowledge in the area, as well as the market demand. Additionally, research your competition and target audience to ensure there's a viable market for your chosen niche.

    This is the advice from AI, does it help you?

    GordonJ

    P.S. Why would anyone HAVE to start online? What gun is held to their head? If I were starting any business or money making venture today, I would not eliminate the trillions of dollars spent OFFLINE too. That being said, I believe I would start the same business I always wanted to start and did: PUBLISHING. The demand for information isn't shrinking and it covers all the markets and niches

    Every single response here has an information product lurking within it. Online just went over 1 trillion last year, offline over 5 trillion.
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    • Profile picture of the author Monetize
      Originally Posted by GordonJ View Post

      I used AI to answer the OP, because we have so many Warriors being told to use it, now we see what it gives us as far as answers to these types of questions.

      You are very wonderful for doing research/comparisons
      using the two different A.I. systems. The responses they
      gave are interesting and informative.

      I prefer GPT4, and since it was connected, it has done
      various research for me. I also use Claude for additional
      information or a second opinion.

      When posing such questions as "what's the best niche,"
      it helps to provide details about yourself, your experience,
      skills, preferences, any information that would help it to
      better understand you and your situation, and then it can
      give a custom reply about the niche and business model
      that would be a good fit for you.

      Besides telling you which niche, it can suggest types of
      products, list platforms and marketplaces, and research
      the best selling items on those platforms, so that you do
      not waste time on things that will not work.
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      • Profile picture of the author GordonJ
        You wrote: When posing such questions as "what's the best niche," it helps to provide details about yourself, your experience, skills, preferences, any information that would help it to better understand you and your situation, and then it can give a custom reply about the niche and business model that would be a good fit for you.


        This is excellent advice. What we know from the last 20+ years of WF, "they" never did it before AI, why would they think to do it now? The point is, most new to IM don't have a clue to self-assessment and using what skills and experience they already have.

        What's the best niche is one of those specious questions which often as not, is for the purpose of self promotion or born of ignorance.
        It is interesting to see the answers, BARD seemed self aware and self promotional, in effect saying, whatever you want to do, I can help you whereas Chatgpt gives you reasons why and seems more in tune with your observation. Both suggest you choose interest, even passion, with market considerations too.

        I think I will test several this week and give it a lot of personality prompts to see what it comes with. For those who don't know what they want and why they want it, they will still take 5 to 10 years (as many a Warrior has) to find their niche BECAUSE, at the beginning they never bothered to factor themselves into their money making quests.

        Most noobs will tell us, I want more money. Yes, of course, but WHY...and what will you do with when it starts happening? Clueless answers lead to clueless decisions with or without AI help.

        GordonJ

        P.S. To address this: The main niches known to work are Health, Wealth and Relationships.

        NO, those are huge markets with hundreds of niches within them. I ASSERT most new Warriors would be much further along if they start from a foundation of self-knowledge...Warrior, know thyself, THEN choose a niche.





        Originally Posted by Monetize View Post

        You are very wonderful for doing research/comparisons
        using the two different A.I. systems. The responses they
        gave are interesting and informative.

        I prefer GPT4, and since it was connected, it has done
        various research for me. I also use Claude for additional
        information or a second opinion.

        When posing such questions as "what's the best niche,"
        it helps to provide details about yourself, your experience,
        skills, preferences, any information that would help it to
        better understand you and your situation, and then it can
        give a custom reply about the niche and business model
        that would be a good fit for you.

        Besides telling you which niche, it can suggest types of
        products, list platforms and marketplaces, and research
        the best selling items on those platforms, so that you do
        not waste time on things that will not work.
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  • Profile picture of the author Moodesburn1977
    it would always be affiliate marketing, you dont need staff, offices or even capital to start you are promoting multiple products called income streams, the think you should always be seeking is mentorship and training even more important than the product itself
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  • Profile picture of the author James Eboreime
    I will always opt for email Copywriter which afford me to live the type of life i want.. crafting email sales letter for brands.
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  • Profile picture of the author panda61
    The main niches known to work are Health, Wealth and Relationships.

    It would be difficult to choose because each of them have their strengths. But if I were to start again, I would most likely go for Health. Why? Because I have learnt over the years that all the money in the world would never buy you your health.
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  • Profile picture of the author Paul Maclean
    In a world eager for answers, Americans' growing tendency to spend resources searching for meaning reveals promising potential in the niche of astrology and mysticism.
    This still largely unexplored field offers a unique opportunity for digital entrepreneurs to capitalize on the growing demand for cosmic guidance. Faced with profound dilemmas and uncertainty, people are willing to invest in horoscopes, tarot readings, and mystical practices to find personal answers.
    By entering this terrain, we not only provide services, but also open doors to inner exploration and the discovery of deeper meanings. In a market eager for transcendental experiences, venturing into the mystical universe is not just a business opportunity, but a journey to unravel the mysteries of the cosmos and offer light amid the constant search for understanding.
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    • Profile picture of the author GordonJ
      Potential? Largely unexplored?

      Astrology is a centuries old market. Modern marketers like Ben Suarez did millions in Astrology back in the 80's. I have had over 40 years of continuous success in these fields. The so-called mystical universe has been an evergreen niche for 150 continuous years. Some of the earliest ads in American publications were from astrologers.

      I ain't saying you are wrong, but these are hardly unexplored and have been a gateway for many marketers to build off of this. The latest in Astrology is AI (although there have been astrology programs since early computers, right up with chess).

      One well known successful marketer in the Nothing Held Back group on Facebook has just opened an interactive astrology AI website with chat. He will make a killing. I appreciate your participation, just saying your post presents these perennial cash cows as something new, at least I got that from UNEXPLORED.
      I prefer to keep it a business op, I'm trying to re wrap those cosmic mysteries I unraveled years ago, and kept stumbling over the big pile of string theory knots on the floor.

      GordonJ

      Originally Posted by Paul Maclean View Post

      In a world eager for answers, Americans' growing tendency to spend resources searching for meaning reveals promising potential in the niche of astrology and mysticism.
      This still largely unexplored field offers a unique opportunity for digital entrepreneurs to capitalize on the growing demand for cosmic guidance. Faced with profound dilemmas and uncertainty, people are willing to invest in horoscopes, tarot readings, and mystical practices to find personal answers.
      By entering this terrain, we not only provide services, but also open doors to inner exploration and the discovery of deeper meanings. In a market eager for transcendental experiences, venturing into the mystical universe is not just a business opportunity, but a journey to unravel the mysteries of the cosmos and offer light amid the constant search for understanding.
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      • Profile picture of the author Paul Maclean
        When I said that the mysticism niche was little explored, I was referring to affiliate marketing.
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  • Profile picture of the author Zen2health
    I would start an online retailer for clothing.

    Why? First, Amazon doesn't do clothing very well.

    Second, there are no regulations like supplements, nor are there expiration dates.
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  • Profile picture of the author FLTH
    I'd go for PM, because it's the one thing that can generate cash fairly quickly.
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  • Profile picture of the author Kay King
    When I said that the mysticism niche was little explored, I was referring to affiliate marketing.

    You might want to review forum rules a bit - A.I. generated/assisted content is not permitted as a post. thanks.
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  • Profile picture of the author miumedical
    Top niche: Medical billing. Reasons: high demand, perfect fit for my skills (data analysis, language processing, automation), competitive edge (fewer errors, efficiency, patient focus), booming market.
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  • Profile picture of the author anymore
    Internet Marketing, How To Make Money Online, Join clickbank to get make money online offers to promote. Create a website on google blogger for free, watch youtube videos to learn more about affiliate marketing
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  • Profile picture of the author art72
    Definitely information products that focus on any number of timeless issues people seek solutions to daily... and, will likely always be seeking solutions or relief from... well into the future.

    My single most answer would be mindset and shifting away from the "make money online" guru influences... while, aligning people with "existing real-world" solutions.

    I'm compelled to THINK - my niche is self-development - and, still question if I can provide enough value to serve the individual/audiences core interests?

    I'm going to find out soon... as I know, the less people you SERVE - the less money you'll make!

    Might as well focus on serving MORE PEOPLE... or keep living in limitation as 95% - 97% of people choose to do.
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    • Profile picture of the author GordonJ
      art72, some unsolicited advice and comments:

      I also think your 'primary' niche will be self-development, but you have a lot of experiences to share. So here it is, unsolicited, maybe unwanted but that has never stopped me yet.

      1) Keep it simple. You know my steps; hotsheet, 4 pg white paper, 10 page report, fill out with graphics and images. But begin SELLING at the hotsheet level.

      2) Your FIRST product is 90% done, use your Warrior PATH thread, and just share that journey and what you discovered, learned and how you would (maybe) do it differently knowing today what you know.

      3) Your writing is NEVER going to be perfect. More important to get the idea out there NOW, then to try to get it perfect for later. Speed kills your competition in info products.

      4) Create a simple PictoGrigm of your knowledge and beliefs and keep it by your side to stay the course.

      5) Modest, easy goals using feedback from your buyers for WHAT ELSE.

      6) Write (dictate) every day as a habit, routine which you have as a law of your life, albeit, most days the muse may be at the beach leaving you alone.

      And throw a lot of spaghetti on the wall, and more of that which sticks, or give the people what they want, even if you would prefer to offer them something else.

      Good luck, I think if you decide to go this route, you will find success, and I know many will benefit from your experience and hard won wisdom from the trenches.

      GordonJ

      Originally Posted by art72 View Post

      Definitely information products that focus on any number of timeless issues people seek solutions to daily... and, will likely always be seeking solutions or relief from... well into the future.

      My single most answer would be mindset and shifting away from the "make money online" guru influences... while, aligning people with "existing real-world" solutions.

      I'm compelled to THINK - my niche is self-development - and, still question if I can provide enough value to serve the individual/audiences core interests?

      I'm going to find out soon... as I know, the less people you SERVE - the less money you'll make!

      Might as well focus on serving MORE PEOPLE... or keep living in limitation as 95% - 97% of people choose to do.
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  • Profile picture of the author anums
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    • Profile picture of the author TobiMDD
      Originally Posted by anums View Post

      I'd choose the fitness and wellness niche because it aligns with my personal passion, addresses a growing market, and offers opportunities to promote a healthy lifestyle online.

      That is very important that the niche aligns with the personal passion. Because so many people just go for something without any personal attachment which will lead to a lack of discipline and at the end to failure of their business.
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      • Profile picture of the author DWolfe
        Originally Posted by TobiMDD View Post

        That is very important that the niche aligns with the personal passion.
        These comments are great, do you think the sellers of tissues, printer paper, cardboard boxes, etc are passionate about their products? What about Clarence Brydseye do you think he was excited when he discovered how to freeze fish?
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        • Profile picture of the author TobiMDD
          Originally Posted by DWolfe View Post

          These comments are great, do you think the sellers of tissues, printer paper, cardboard boxes, etc are passionate about their products? What about Clarence Brydseye do you think he was excited when he discovered how to freeze fish?

          its more about solopreneurs sitting alone in front of a computer I'm talking about. you cant compare that with "normal" economy.

          But yes even when we try to compare it, I'm sure these people are proud of their products in some form.
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        • Profile picture of the author savidge4
          Originally Posted by DWolfe View Post

          These comments are great, do you think the sellers of tissues, printer paper, cardboard boxes, etc are passionate about their products? What about Clarence Brydseye do you think he was excited when he discovered how to freeze fish?
          Hmmm may not be "Passionate" BUT in this vertical I sell items I use...

          Instead of the word "Passionate" maybe we should be using a term such as "experience with"

          How many times have I said something to the effect of... Start with whats right there in front of you...If you have bought it, so will others.

          A far cry ( in my opinion ) from I want to get into making money online, so I should sell a product related to that - the ISSUE is there may be a passion for this, BUT there is no experience in any way shape or form to back it up.

          and another BUT in this is, if you find yourself in this situation where there may be a passion and no experience... you then want to start documenting your experience - the good the bad the ugly. Your triumphs will be the triumphs of others, and your failures will be the failures of others... this is how you gain Authority, when none is to be had when you first start something with no experience.

          BUY a course... USE that course... document your experience via a blog and say Reels or Shorts... the coarse will over the period of say 6 months will work for fail for you... then buy another course - rinse and repeat.
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  • Profile picture of the author PM kisan Status
    I would love to sell the used brand products because everyone wants to show branded items to everyone like they can afford these but deep down we all know these brands are hard to get in budget.
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  • Profile picture of the author Bohoo
    I won't be specific but I would choose a niche in the area that interests me. It takes a lot of time to create a project and it is convenient if you know something about it. And that you don't mind reading about the subject and broadening yourself more in the area. I believe that any niche can be profitable.
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  • Profile picture of the author talfighel
    If I had to start from scratch......This is what I would do.

    I would start in an online network marketing opportunity or a product that pays me money on multiple levels in the make money online niche.

    Why? Because many people will get into this niche and start promoting the same product as me. I want to get paid from their efforts.
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    • Profile picture of the author savidge4
      Originally Posted by talfighel View Post

      If I had to start from scratch......This is what I would do.

      I would start in an online network marketing opportunity or a product that pays me money on multiple levels in the make money online niche.

      Why? Because many people will get into this niche and start promoting the same product as me. I want to get paid from their efforts.
      may I ask a question? starting from scratch IE no experience... how exactly are you going to get traffic to your offer?

      I am a products guy... most of you know that by now... With products you have to concentrate on 3 variables; Images, Title ( Headline ), and Price. Interestingly enough these are for the most part the same 3 variables needed to develop a squeeze page.

      Selling a product on say Facebook Marketplace or eBay, or Etsy and you can manipulate these 3 variables in a short amount of time to get a working combination... a landing page, and having never done one before? you might never get it.

      I really cant stress enough... start with a platform that has baked in traffic... sell the stuff you dont use sitting right in front of you right now that you no longer use. LEARN the absolute basics of Marketing; Image, Price, and Title... THEN work your way into something that you have to start producing your own traffic... knowing how those 3 variables work together makes life so much easier
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  • Profile picture of the author DaveSchwReno
    This thread is seriously helpful to me because I am considering a new, from scratch, online biz right now.

    The challenge of a new biz, in a new niche, is having no brand.

    Truth be told, not sure that building around my passion is actually the right thing - unless my passion happens to be the up-and-coming thing.

    Instead, I've decided to look at my skill set.

    Someone mentioned earlier that they had an interest in Self-Development.

    That resonates very much with my thinking, as I devote much of my energy to it for myself.

    As a confirmed autodidactic, self study is a huge part of my life, as are thinking about systems and processes. ("Autodidact" is a word I learned just a couple of months ago. Makes one sound pretty smart, don't you think? LOL)

    Of course, egg-headed responses like this one will never work. I'm thinking I'll need a little more personality.

    I invite opinions.


    Dave
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    • Profile picture of the author GordonJ
      When you write the challenge is having no brand, what you are saying really is, NO CUSTOMERS. The problem every new business faces is generating NET profits fast enough, or exponentially enough to stay in business. Most new businesses, outside of Silicon Valley, don't burn through capital for years of no profits.

      Relating to savidge4's idea of experience (rather than passion), and you being involved in Self-Development (SD), it would be a logical place to start. The thing is SD is a huge market, so narrow it down to a niche of SD...think in terms of the big three: mind, body, spirit...or of the BIG 5 (Maslow), Physiology, Safety, Love and Belonging, Esteem, and Self-Actualization.

      Now you can compare your interests/experiences with a NICHE, so what sort of self learning have you done in the last 6 months? This would be the freshest information...what books, courses, reports, groups regarding this niche of SD do you already participate in?

      What PRODUCTS are they buying, or what did you buy? Autodidactics often have a learning preference, such as video or audio over reading, or have their own pace of self education. This is a niche in and of itself. Peter Hollins, author of THE SCIENCE OF SELF-LEARNING has a popular book on Amazon. Check it out and see all the other PRODUCTS related to this item...

      And you just may see a good starting point for your new business venture. You could offer worksheets, calendars, guides, reports to other self learners...or a course, or start another Facebook group or start a blog.

      Go back two years and recount your SD journey from then til now, what have you learned? What changes were made due to this self education? How has this helped you to grow?

      So, start where you are at, with what you have...do a truthful self-assessment, think of where you want to go and include a financial goal within, and that could lead you to a fast start business where you don't struggle for years to get customers...join a parade already marching and work your way to the front of it.

      GordonJ





      Originally Posted by DaveSchwReno View Post

      This thread is seriously helpful to me because I am considering a new, from scratch, online biz right now.

      The challenge of a new biz, in a new niche, is having no brand.

      Truth be told, not sure that building around my passion is actually the right thing - unless my passion happens to be the up-and-coming thing.

      Instead, I've decided to look at my skill set.

      Someone mentioned earlier that they had an interest in Self-Development.

      That resonates very much with my thinking, as I devote much of my energy to it for myself.

      As a confirmed autodidactic, self study is a huge part of my life, as are thinking about systems and processes. ("Autodidact" is a word I learned just a couple of months ago. Makes one sound pretty smart, don't you think? LOL)

      Of course, egg-headed responses like this one will never work. I'm thinking I'll need a little more personality.

      I invite opinions.


      Dave
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    • Profile picture of the author savidge4
      Originally Posted by DaveSchwReno View Post

      Truth be told, not sure that building around my passion is actually the right thing - unless my passion happens to be the up-and-coming thing.
      If you are always chasing the up and coming thing... you simply may or may not start, but the ability to get attention will take longer than the next up and coming thing lasts.

      If you have a passion for something, so does 1,000,000 other people - basically your not alone.

      Originally Posted by DaveSchwReno View Post

      Instead, I've decided to look at my skill set.

      Someone mentioned earlier that they had an interest in Self-Development.

      That resonates very much with my thinking, as I devote much of my energy to it for myself.
      Im self taught in a whole lot of things - spend hours a day learning. I do this in part to increase my skill set, and in part to have the ability and at least the knowledge to expand in any which direction.

      What gets interesting with skill sets... its there is kind of 2 levels of skil sets. There is skill sets in terms of absorbed knowledge, and then there is the application of the skill set.

      If you are using the skill base that you have to better yourself, your experience is encapsulated within your own experience vs applying your skill set out in the world. An example being learning to program a computer language and applying what you learn for a personal project, vs applying those skills out in the world and using your skill set and applying your skills to other peoples problems... make sense?

      If your skills are internalized I would suggest Documenting as a path to extending your personal knowledge outward. If you have experience with applying your skill outward from yourself you can develop content based on that experience.

      And just to clarify making content, and documenting in my own little world are 2 different things... documenting being a step by step of obtaining the knowledge, and content being the sharing of experience applying that knowledge.

      To be honest you probably couldnt lose in either direction. A consideration to make is the ability to get attention / traffic to what it is you are doing. and a quick way to figure out which would be better for YOU... is to look at how much outward communication you are making in either direction. How much social media time do you spend on each? do you participate on forums etc in either etc etc... where do you have that digital footprint out on the web that you can over time translate / transfer that open communication / trust building to your site, your offer?
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  • Profile picture of the author DaveSchwReno
    savidge4,
    Excellent answer. Thank you.

    Im self taught in a whole lot of things - spend hours a day learning. I do this in part to increase my skill set, and in part to have the ability and at least the knowledge to expand in any which direction.
    My experience is very similar.

    I've pretty much been a self-learner for my entire life.

    Had parents who believed in books. (Growing up, actually had seven sets of encyclopedias in the house!)

    If you are using the skill base that you have to better yourself, your experience is encapsulated within your own experience vs applying your skill set out in the world. An example being learning to program a computer language and applying what you learn for a personal project, vs applying those skills out in the world and using your skill set and applying your skills to other peoples problems... make sense?
    It absolutely does make sense.

    But what are you, like psychic or something? LOL

    Since 1990 I've made my living writing AI software. (Taught my self to program in the late 70s and eventually got up the courage to start a business with it.)

    We've had our ups and downs - reinvented ourselves 7 times - but the industry (horse racing) is in serious decline.

    Hence, the idea for the self-learning site.

    What gets interesting with skill sets... its there is kind of 2 levels of skil sets. There is skill sets in terms of absorbed knowledge, and then there is the application of the skill set.
    Yes, I've known people who are simply knowledge consumers. To some degree, I am that as well because I read a lot. I mean a LOT.

    In your reply you mentioned "internalized."

    I would call that "growth," and probably spend 50% of my self-time doing just that: developing self. Probably 30% of my time is career-related, which includes marketing as well as improving my coding. That leaves 20% for what I would call "trivia."

    To be honest you probably couldnt lose in either direction. A consideration to make is the ability to get attention / traffic to what it is you are doing. and a quick way to figure out which would be better for YOU... is to look at how much outward communication you are making in either direction. How much social media time do you spend on each? do you participate on forums etc in either etc etc... where do you have that digital footprint out on the web that you can over time translate / transfer that open communication / trust building to your site, your offer?
    Still fleshing all of this out in my head.

    The good thing is that I do have a small staff, so I don't have to do it all myself.

    My biggest challenge is, as I said to begin with, brand. Not only do I not have one, but I have not yet figured out what the market looks like. A lot to do before I actually pull the trigger.

    Thanks so much for the well-thought response.
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    • Profile picture of the author savidge4
      Originally Posted by DaveSchwReno View Post

      But what are you, like psychic or something? LOL

      Since 1990 I've made my living writing AI software. (Taught my self to program in the late 70s and eventually got up the courage to start a business with it.)
      Ive basically been programming since 1979 so 45 years now. I was just using personal reference - that to a degree is universal in understanding haha


      Originally Posted by DaveSchwReno View Post

      My biggest challenge is, as I said to begin with, brand. Not only do I not have one, but I have not yet figured out what the market looks like. A lot to do before I actually pull the trigger.
      I would suggest you are making the idea of BRAND a challenge. You are trying to look at this from some artistic lens you do not possess. I would suggest that BRAND is a very linear concept. BRAND = Business. I think many people think that BRAND defines a business, but it is very much the opposite.

      So you are a programmer... a problem solver if you will. I KNOW for a fact you see things in reverse... you see the end result, and then set in motion the path to that result.

      The end goal is a self learning site. You are a programmer, you have a life filled with probability, linear thinking, and Bells Theorem... somewhere in there is YOUR BRAND... be it something like SELF PROBABILITY or LINEAR BEING as 2 off the top of my head possibilities.

      The end goal you choose will define your BRAND. Brand is simply the descriptive name that is defined by your business.

      And to throw you off in to left field The actual NAME of your BRAND is just that... a name. 7UP as an example.. what exactly does that have to do with a lemon lime drink? or AMAZON? save a forest and buy books? or TARGET? what the heck does a Domino and Pizza have in common?

      Its the business that defines BRAND, and not the other way around.

      Here, lets make this real data driven for you, go here: ( https://namechk.com/ ) this allows you to find an available URL, and then see the available social media accounts with the same name. I would say the #1 unspoken rule in "Marketing" would be to have a matching Seller profile ( identity ) across as much of the internet as possible - and this is the tool that will allow you to find that.

      If QXMR is available straight across the board that would then become an option ( just an example ) then across your website and multiple matching Social Media platforms the Brand QXMR is then defined by the business.

      Do YOU, get into Self Learning and integrate an element of closed loop data analysis into the mix. Betting on horses ( jockeys as the case may be ) applies to dang near anything in life. Have a front end 10 question data collector that spits out based on probability some kind of result, with a path to get there. This aint rocket science.. its marketing LOL
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  • Profile picture of the author DaveSchwReno
    Gordon,

    When you write the challenge is having no brand, what you are saying really is, NO CUSTOMERS. The problem every new business faces is generating NET profits fast enough, or exponentially enough to stay in business. Most new businesses, outside of Silicon Valley, don't burn through capital for years of no profits.
    Which comes first? The chicken or the egg?
    Maybe a better way to ask is, "How do you know what your brand should be before you know who your customers are?

    But, of course, you are right.

    We decide who to try to attract and 6 months in that audience will likely be far different than the avatar we designed for originally. Logically, the brand decision could be way off.

    That would force a re-brand.

    Or perhaps a determination: Which do I want to keep? My current customers (and changed the brand) or start over, trying to change the message to get a different customer?

    I'm inclined to think that once the brand is picked, and it has produced customers, the answer lies in the simple question: Is it working?

    Relating to savidge4's idea of experience (rather than passion), and you being involved in Self-Development (SD), it would be a logical place to start. The thing is SD is a huge market, so narrow it down to a niche of SD...think in terms of the big three: mind, body, spirit...or of the BIG 5 (Maslow), Physiology, Safety, Love and Belonging, Esteem, and Self-Actualization.
    I'm not a touchy-feely guy.
    I'm highly structured. Heck, I'm a long-time coder, right? LOL

    So, I'm into systems & processes, with a side of efficiency.
    Seriously, the way I make coffee drives my wife nuts because there is such a process to it. LOL

    But I am big time into things such as [I]PRODUCTIVITY.,/I] and take it very seriously.

    That includes things like having documented processes for building videos, writing books, or, for that matter, writing code.

    Now you can compare your interests/experiences with a NICHE, so what sort of self learning have you done in the last 6 months? This would be the freshest information...what books, courses, reports, groups regarding this niche of SD do you already participate in?
    That's a great question.
    I'm into stuff like mind expansion, self-hypnosis, physical health (i.e. better workouts, diet, or sleep etc.).


    What PRODUCTS are they buying, or what did you buy? Autodidactics often have a learning preference, such as video or audio over reading, or have their own pace of self education. This is a niche in and of itself. Peter Hollins, author of THE SCIENCE OF SELF-LEARNING has a popular book on Amazon. Check it out and see all the other PRODUCTS related to this item...

    What you've just pointed out is, in fact, the BIGGEST mistake I've made in my current business: I built what they NEEDED instead of what they WANTED! Sure, I learned that lesson, but it took me almost 3 decades of doing it wrong to understand it.

    Looking to the future business, my tastes in CONSUMPTION will logically be reflected in the content and products I will want to produce! This is something I never really considered but the parallel to my issues in racing is irrefutable.

    Thank you for that.

    Oh, and in answer to your question, I prefer written material because I read very fast. But it takes too long to produce so I've always done videos. Well, a few books but nobody would ever confuse me with a real writer. (I'm more of an explainer.)

    Go back two years and recount your SD journey from then til now, what have you learned? What changes were made due to this self education? How has this helped you to grow?
    Beyond my own dreams, to be honest. It's like something tweaked about 5 years ago, then again right after Covid, then one more time last February.

    The Feb-thing was physical and caused me to lose 58 pounds and get into the best shape I've been in since I was 30!

    So, start where you are at, with what you have...do a truthful self-assessment, think of where you want to go and include a financial goal within, and that could lead you to a fast start business where you don't struggle for years to get customers...join a parade already marching and work your way to the front of it.
    All of this is good advice.

    Thank you.
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  • Profile picture of the author DaveSchwReno
    Wow!
    Quite a reply.
    Actually hit some hot buttons in there.

    Ive basically been programming since 1979 so 45 years now. I was just using personal reference - that to a degree is universal in understanding haha
    That was actually the year I really got started.
    I was a professional blackjack player - lasted about 18 months. (Stupid me, thought it would last forever. LOL)

    When I couldn't play any more, I looked for something else to beat. Decided on racing and, with my new Apple II, assumed it would take me about 6 months. LOL

    Actually took me 9 years to become a true, winning player. Along the way, I became a computer professional. (Mostly self-learned, but had one amazing teacher in the very beginning.)

    Played horses professionally for a while. Worked damn hard in order to not work.

    That's why I decided the business was a better idea.

    I would suggest you are making the idea of BRAND a challenge. You are trying to look at this from some artistic lens you do not possess. I would suggest that BRAND is a very linear concept. BRAND = Business. I think many people think that BRAND defines a business, but it is very much the opposite.

    So you are a programmer... a problem solver if you will. I KNOW for a fact you see things in reverse... you see the end result, and then set in motion the path to that result.

    The end goal is a self learning site. You are a programmer, you have a life filled with probability, linear thinking, and Bells Theorem... somewhere in there is YOUR BRAND... be it something like SELF PROBABILITY or LINEAR BEING as 2 off the top of my head possibilities.
    All of this is pretty close. You're right - I am a highly structured person. As you said, I'm a programmer. Linear is pretty accurate.

    I think I have a fear of the brand because I'm used to being known in my niche. Out in the rest of the world, nobody has heard of me.


    The end goal you choose will define your BRAND. Brand is simply the descriptive name that is defined by your business.
    Obviously, the end goal is to build a thriving business. Not sure I understand most of the rest of your answer, but it sounds like (loosely speaking) you think that I have a wrong idea about the very essence of "brand."

    You're probably right.
    I mean, I was in business for 18 years before I ever heard of "marketing." Sure, I ran ads and people bought. When the ads stopped working, I changed the ads.

    Then, when the world went digital, there were no ads to run. We've been totally organic since 1998 or so. Gambling ads are not well-received.

    In 2007 I discovered Dan Kennedy, and began to study marketing. My thought was (literally) "How long has this been going on?"

    That was when I woke up and really got that I had a brand. And you're absolutely right: It was determined by the business rather than the other way around.

    But at the core, was ME - and I've changed more than a little in 34 years.

    Worse, I don't like my brand.
    That is, I don't like how I am perceived in the marketplace.
    But at least I am known.

    Changing that, after all these years, is very difficult.

    It just seems logical to be more careful as I begin a new business.

    Do YOU, get into Self Learning and integrate an element of closed loop data analysis into the mix. Betting on horses ( jockeys as the case may be ) applies to dang near anything in life. Have a front end 10 question data collector that spits out based on probability some kind of result, with a path to get there. This aint rocket science.. its marketing LOL
    This last paragraph has me puzzled.
    I simply do not understand your meaning.



    I really appreciate your input - it makes me think.


    Dave
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  • Profile picture of the author Kay King
    This last paragraph has me puzzled.
    I simply do not understand your meaning.
    Simple - he's saying " YOU do YOU" - do what suits YOU - do what fits YOU.

    Worse, I don't like my brand.
    That is, I don't like how I am perceived in the marketplace.
    But at least I am known.
    Two choices (probably more, but two will do):

    1. Create a totally new brand not associated with your current brand

    2. Make your new brand a turnaround, reinvention of your current brand...."I don't like who I WAS so this is who I am now'.

    Pick one - and move ahead.
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    • Profile picture of the author DaveSchwReno
      Originally Posted by Kay King View Post

      Simple - he's saying " YOU do YOU" - do what suits YOU - do what fits YOU.


      Two choices (probably more, but two will do):

      1. Create a totally new brand not associated with your current brand

      2. Make your new brand a turnaround, reinvention of your current brand...."I don't like who I WAS so this is who I am now'.

      Pick one - and move ahead.
      Are you saying that I should make such a statement publicly?
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      • Profile picture of the author GordonJ
        Originally Posted by DaveSchwReno View Post

        Are you saying that I should make such a statement publicly?
        You are a dopamine addict (as we all are) who got his highs from beating systems through your linear thinking and data. As a Dan Kennedy fan, you can see from his activities that he got high from INFLUENCE as well as at the track (I lost a few bux betting on his fat Azz on the harness circuit).

        If I am wrong, speak up. You might not want to present the gambler's side to a new business op, whereas, it seems you may have a customer base already from your past ventures. All of your future decisions should go with overall intent.

        Dan would probably tell you the dopamine of making a sale, especially with a new creative, is just as satisfying as a trifecta at Northfield. If any of this resonates, my advice is keep them separate, which means starting something new, different from your past...although you can keep that going too. A person like you or savidge4 can operate multiple businesses because you are 'systems and processes' guys.

        I was (am) in the lottery markets. Although my work on the lottery, The Bell Curve-Flat Line Method has been off market for years, those who know me from that had no idea I did anything with marketing. So, if this is anywhere near your situation, my advice is keep things compartmentalized (as you can easily do) and start anew with something you have an interest in. OR, if you want to expand that market where you have a brand, it could be as:

        A reformer.
        A new discovery.
        Better gambling ops (sports betting will be the biggest gambling problem ever),
        New AI use in gaming.
        That sort of thing.

        We love people who have been there/done that and in some shape or form have "seen the light"...lots of marketing ops there too.

        If I've missed the mark on this one, well, you have some great advice to ponder none the less, eh?

        GordonJ
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  • Profile picture of the author miumedical
    Well, it depends upon your interests to choose a niche. If I choose I will go for medical billing as have some knowledge plus a very demanding field with good income. Let me know if you need any help with that !!
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  • Profile picture of the author Kay King
    Are you saying that I should make such a statement publicly?

    You are taking advice too literally...what fits YOU is the direction you should take. If you are embarrassed by your current brand MAYBE you could turn it around and use the 'turnaround' as a marketing tool. Don't know how bad your rep is or whether it would work - but it's something to consider if your current brand has a broad presence online.


    Or start over with a new brand if that suits YOU better. We can offer advice but you have to make the decisions.
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  • Profile picture of the author Nika575
    I would choose a niche in the field of online sales of fashionable clothing and accessories. Fashion is always relevant, and with the growing interest in online shopping, creating a virtual store with unique collections and a convenient style selection system could attract the attention of fashion enthusiasts.
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  • Profile picture of the author DaveSchwReno
    This thread has been very illuminating for me.
    I thank all who offered advice.

    It forced me to see things from a different perspective.

    1) Our current business is in its 8th reinvention. Of course, I shall continue with this.
    My expectation is that we can get back to a fair market share despite the fact that the heyday of the industry has passed.


    2) This thread has caused me to rethink what the next niche looks like.
    One of the learned replies offered that SELF-DEV is simply too broad a term; that the niche needed to be narrower.

    This was worth its weight in gold to me!

    So, I asked myself, "What do I do best within that arena?" The answer came back PRODUCTIVITY.

    That's a very crowded space, but there are really only a handful of truly excellent works out there. I've integrated (and modified) most of them --- plus added a few that nobody has ever heard of --- to create my own systems & processes.

    I truly believe that they could become the new standard.


    Thanks again to everyone who offered advice.

    Dave
    PS: In case anyone thinks this will be followed closely by some new product or sales pitch, rest assured it won't.

    Such a leap as this has to be at least a year away, if I ever actually pull the trigger.
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    • Profile picture of the author savidge4
      Originally Posted by DaveSchwReno View Post

      Such a leap as this has to be at least a year away, if I ever actually pull the trigger.
      Just "Pull the trigger" and I would suggest the sooner the better. I would start with a process of documenting the building of what you are doing. NOTHING can show PRODUCTIVITY in a way that building a business from the ground up can.

      Add some reviews of the materials you have learned from for some minimal Amazon affiliate income.

      I would say at some point in this you will then have the material to write a book of startup productivity hacks that you then sell on Amazon

      For ME.. something like this brings accountability to actually following through. You will be driven to get things done so that you have a piece of content to write 2 or 3 times a week ( productivity )

      A line I often share "If you had started this a year ago, where would you be today?"

      Just start
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  • Profile picture of the author naviown
    Banned
    Good question and many people fail at this. A lot of people chose a wrong approach and targeting the wrong niche in the beginning. When they see it's not profitable, a lot of people just give up.

    It's obvious the niched should be not new, it should be already be proven by other people that it's profitable before you start digging and building in what niche.

    If I would be newbie and just starting in IM world, I would chose to resell something or chose affiliate marketing. It's easiest method to start making money online. What you need to do is just offer some prodict or service, drive traffic and make commisions.

    Take a look at popular forums like Warrior forum and other internet marketing forums whhere you can find a marketplace. Check the market and see what people selling, how many orders they getting, if its popular, if people commenting and viewing the offer. Check the pricing, check what exactly they are selling. Now go to fiverr or upwork and try to search for same services for cheaper price. I am sure you could find hundred of people from upwork who could do the job. For example if you see that people successfuly selling some sort of SEO related service, let's say Blog commenting for 10$ per 2 comments, now go to upwork and search for people who could do the same work for $6. Now you could resell the service for $9 and make easy $3 per customer. This is just an example how you could make easy money.

    Good luck!
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  • Profile picture of the author jktaffiliate
    It will always depend on your knowledge. For example, in my case I'm trying on online gambling, which is a very saturated space. However, I've been working on that industry for over 10 years, so it's still a good option as I have very specific knowledge that can create unique content.
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  • Profile picture of the author livingtelephone
    A good niche for starting an online business could be eco-friendly products. They're in demand, align with growing environmental concerns, and can attract a loyal customer base. Plus, it feels great to contribute positively to the planet. My advice: research your target market, ensure you're passionate about the cause, and find unique, quality products to stand out.
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